HISTORIC MARKETING COSTS

 

HISTORIC PRODUCT MARKETING COSTS

 

HISTORIC MARKETING COSTS & MARGINS

Current Year - 6

Current Year - 3

Current Year -1

SALES COSTS:

Sales Personnel Variable & Commission Costs

     

%

Sales Expenses and Costs

     

%

Sales Materials Costs

     

%

Total Sales Costs

     

%

DISTRIBUTION + HANDLING COSTS:

     

Distribution Fixed Costs

     

%

Distribution Variable Costs

     

%

Warehousing Fixed Costs

     

%

Warehousing Variable Costs

     

%

Physical Handling Fixed Costs

     

%

Physical Handling Variable Costs

     

%

Physical Process Fixed Costs

     

%

Physical Process Variable Costs

     

%

Total Distribution and Handling Costs

     

%

ADVERTISING COSTS:

     

Mailing & Correspondence Costs

     

%

Media Advertising Costs

     

%

Advertising Materials & Print Costs

     

%

POS & Display Costs

     

%

Exhibition & Events Costs

     

%

Total Advertising Costs

     

%

AFTER-SALES COSTS:

     

Product Returns & Rejection Costs

     

%

Product Installation & Re-Installation Costs

     

%

Product Breakdown & Post Installation Costs

     

%

Product Systems & Configuration Costs

     

%

Product Service & Maintenance Costs

     

%

Customer Problem Solving & Customer Complaint Costs

     

%

Total After-Sales Costs

     

%

TOTAL MARKETING COSTS:

     

Total Marketing Costs

     

%

PROFIT RATIOS:

     

Pre-tax Profit Margins

     

%

Operating Profit Margin

     

%

Trading Profit Margin

     

%

Figures given as a % of Turnover