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      MARKET TACTICAL OPTION SCENARIOS FOR THE INDUSTRY

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~ .. MARKET TACTICAL OPTION SCENARIOS

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~ ...... TERMS USED IN THIS REPORT

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~ ...... VALUE TERMS AND VOLUME TERMS

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~ ...... BASE MARKET VALUE : Historic + Current

~ ...... ~ PRODUCT SECTOR : VALUE

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~ ...... BASE MARKET VALUE FORECAST : Current to 2028

~ ...... ~ PRODUCT SECTOR : VALUE

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~ ...... Base Forecast : Best Market Scenario Forecast : Current to 2028

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~ ...... Base Forecast : Worst Market Scenario Forecast : Current to 2028

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~ ...... Sales Cost Improvement Forecast : Current to 2028

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~ ...... Product Price Cutting Forecast : Current to 2028

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~ ...... Product Price Increase Forecast : Current to 2028

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~ ...... Promotional Expenditure Forecast : Current to 2028

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~ ...... Target Markets Development Forecast : Current to 2028

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~ ...... Order Taking Improvements Forecast : Current to 2028

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~ ...... Product Positioning Forecast : Current to 2028

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~ ...... Product Branding + Multi-branding Investment Forecast : Current to 2028

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~ ...... Customer / Order Processing Systems Investment Forecast : Current to 2028

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~ ...... Systems Investment Forecast : Current to 2028

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~ ...... Overseas Development Forecast : Current to 2028

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~ ...... Sales Personnel + Staff Improvement Forecast : Current to 2028

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~ ...... MARKET DATA NOTES

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~ ...... MARKET TACTICAL OPTION SCENARIOS ENVIRONMENT

~ ...... Market Growth

~ ...... The Market Structure

~ ...... Market/s Serviced

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~ ...... TRADING AREA

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~ ...... BASIS OF MARKET COVERAGE

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~ .... Market forecast notes