HISTORIC MARKETING COSTS & MARGINS

Current Year - 6

Current Year - 3

Current Year -1

SALES COSTS:

Sales Personnel Variable & Commission Costs

%

Sales Expenses and Costs

%

Sales Materials Costs

%

Total Sales Costs

%

DISTRIBUTION + HANDLING COSTS:

Distribution Fixed Costs

%

Distribution Variable Costs

%

Warehousing Fixed Costs

%

Warehousing Variable Costs

%

Physical Handling Fixed Costs

%

Physical Handling Variable Costs

%

Physical Process Fixed Costs

%

Physical Process Variable Costs

%

Total Distribution and Handling Costs

%

ADVERTISING COSTS:

Mailing & Correspondence Costs

%

Media Advertising Costs

%

Advertising Materials & Print Costs

%

POS & Display Costs

%

Exhibition & Events Costs

%

Total Advertising Costs

%

AFTER-SALES COSTS:

Product Returns & Rejection Costs

%

Product Installation & Re-Installation Costs

%

Product Breakdown & Post Installation Costs

%

Product Systems & Configuration Costs

%

Product Service & Maintenance Costs

%

Customer Problem Solving & Customer Complaint Costs

%

Total After-Sales Costs

%

TOTAL MARKETING COSTS:

Total Marketing Costs

%

PROFIT RATIOS:

Pre-tax Profit Margins

%

Operating Profit Margin

%

Trading Profit Margin

%