MARKETING EXPENDITURE SCENARIOS


MARKETING EXPENDITURE SCENARIOS

Page:

      MARKETING EXPENDITURE SCENARIOS FOR THE INDUSTRY

1

~ .... HISTORIC FINANCIAL DATA

2

~ .... Historic Balance Sheet

3

~ ~ ...... Historic Costs & Margins

4

~ ~ ........ Historic Financial Ratios & Margins

5

~ ~ .......... Historic Operational Ratios & Margins

6

~ .... Financial forecast notes

7

~ .... MARKETING EXPENDITURE SCENARIO FORECASTS : Current to 2028

8

~ .... Base Forecast : Median Market Scenario Balance Sheet Forecast

9

~ ...... Base Forecast : Median Market Scenario Operational Costs Forecast

10

~ ........ Base Forecast : Median Market Scenario Financial Ratios

11

~ .......... Base Forecast : Median Market Scenario Operational Margins

12

~ .... Marketing Expenditure : Increase +2% Scenario Balance Sheet Forecast

13

~ ...... Marketing Expenditure : Increase +2% Scenario Operational Costs Forecast

14

~ ........ Marketing Expenditure : Increase +2% Scenario Financial Ratios

15

~ .......... Marketing Expenditure : Increase +2% Scenario Operational Margins

16

~ .... Marketing Expenditure : Increase +4% Scenario Balance Sheet Forecast

17

~ ...... Marketing Expenditure : Increase +4% Scenario Operational Costs Forecast

18

~ ........ Marketing Expenditure : Increase +4% Scenario Financial Ratios

19

~ .......... Marketing Expenditure : Increase +4% Scenario Operational Margins

20

~ .... Marketing Expenditure : Increase +6% Scenario Balance Sheet Forecast

21

~ ...... Marketing Expenditure : Increase +6% Scenario Operational Costs Forecast

22

~ ........ Marketing Expenditure : Increase +6% Scenario Financial Ratios

23

~ .......... Marketing Expenditure : Increase +6% Scenario Operational Margins

24

~ .... Marketing Expenditure : Increase +8% Scenario Balance Sheet Forecast

25

~ ...... Marketing Expenditure : Increase +8% Scenario Operational Costs Forecast

26

~ ........ Marketing Expenditure : Increase +8% Scenario Financial Ratios

27

~ .......... Marketing Expenditure : Increase +8% Scenario Operational Margins

28

~ .... Marketing Expenditure : Increase +10% Scenario Balance Sheet Forecast

29

~ ...... Marketing Expenditure : Increase +10% Scenario Operational Costs Forecast

30

~ ........ Marketing Expenditure : Increase +10% Scenario Financial Ratios

31

~ .......... Marketing Expenditure : Increase +10% Scenario Operational Margins

32

~ .... Marketing Expenditure : Increase +12% Scenario Balance Sheet Forecast

33

~ ...... Marketing Expenditure : Increase +12% Scenario Operational Costs Forecast

34

~ ........ Marketing Expenditure : Increase +12% Scenario Financial Ratios

35

~ .......... Marketing Expenditure : Increase +12% Scenario Operational Margins

36

~ .... Marketing Expenditure : Decrease-2% Scenario Balance Sheet Forecast

37

~ ...... Marketing Expenditure : Decrease-2% Scenario Operational Costs Forecast

38

~ ........ Marketing Expenditure : Decrease-2% Scenario Financial Ratios

39

~ .......... Marketing Expenditure : Decrease-2% Scenario Operational Margins

40

~ .... Marketing Expenditure : Decrease-4% Scenario Balance Sheet Forecast

41

~ ...... Marketing Expenditure : Decrease-4% Scenario Operational Costs Forecast

42

~ ........ Marketing Expenditure : Decrease-4% Scenario Financial Ratios

43

~ .......... Marketing Expenditure : Decrease-4% Scenario Operational Margins

44

~ .... Marketing Expenditure : Decrease-6% Scenario Balance Sheet Forecast

45

~ ...... Marketing Expenditure : Decrease-6% Scenario Operational Costs Forecast

46

~ ........ Marketing Expenditure : Decrease-6% Scenario Financial Ratios

47

~ .......... Marketing Expenditure : Decrease-6% Scenario Operational Margins

48

~ .... Marketing Expenditure : Decrease-8% Scenario Balance Sheet Forecast

49

~ ...... Marketing Expenditure : Decrease-8% Scenario Operational Costs Forecast

50

~ ........ Marketing Expenditure : Decrease-8% Scenario Financial Ratios

51

~ .......... Marketing Expenditure : Decrease-8% Scenario Operational Margins

52

~ .... Marketing Expenditure : Decrease-10% Scenario Balance Sheet Forecast

53

~ ...... Marketing Expenditure : Decrease-10% Scenario Operational Costs Forecast

54

~ ........ Marketing Expenditure : Decrease-10% Scenario Financial Ratios

55

~ .......... Marketing Expenditure : Decrease-10% Scenario Operational Margins

56

~ .... Marketing Expenditure : Decrease-12% Scenario Balance Sheet Forecast

57

~ ...... Marketing Expenditure : Decrease-12% Scenario Operational Costs Forecast

58

~ ........ Marketing Expenditure : Decrease-12% Scenario Financial Ratios

59

~ .......... Marketing Expenditure : Decrease-12% Scenario Operational Margins

60

~ .... Financial data definitions

INDEX


 Financial Definitions


INDEX

Balance Sheet Base Forecast : Median Market Scenario, 8
Balance Sheet Historic, 2
Balance Sheet + 10% Marketing Expenditure Increase, 28
Balance Sheet + 12% Marketing Expenditure Increase, 32
Balance Sheet + 2% Marketing Expenditure Increase, 12
Balance Sheet + 4% Marketing Expenditure Increase, 16
Balance Sheet + 6% Marketing Expenditure Increase, 20
Balance Sheet + 8% Marketing Expenditure Increase, 24
Balance Sheet - 10% Marketing Expenditure Decrease, 52
Balance Sheet - 12% Marketing Expenditure Decrease, 56
Balance Sheet - 2% Marketing Expenditure Decrease, 36
Balance Sheet - 4% Marketing Expenditure Decrease, 40
Balance Sheet - 6% Marketing Expenditure Decrease, 44
Balance Sheet - 8% Marketing Expenditure Decrease, 48

Costs & Margins Historic, 3

Financial data definitions, 61
Financial forecast notes, 6
Financial Ratios Base Forecast : Median Market Scenario, 10
Financial Ratios & Margins Historic, 4
Financial Ratios + 10% Marketing Expenditure Increase, 30
Financial Ratios + 12% Marketing Expenditure Increase, 34
Financial Ratios + 2% Marketing Expenditure Increase, 14
Financial Ratios + 4% Marketing Expenditure Increase, 18
Financial Ratios + 6% Marketing Expenditure Increase, 22
Financial Ratios + 8% Marketing Expenditure Increase, 26
Financial Ratios - 10% Marketing Expenditure Decrease, 54
Financial Ratios - 12% Marketing Expenditure Decrease, 58
Financial Ratios - 2% Marketing Expenditure Decrease, 38
Financial Ratios - 4% Marketing Expenditure Decrease, 42
Financial Ratios - 6% Marketing Expenditure Decrease, 46
Financial Ratios - 8% Marketing Expenditure Decrease, 50

HISTORIC MARKETING EXPENDITURE ISSUES, 1

MARKETING EXPENDITURE FORECASTS : Current to 2028, 7

Operational Costs Base Forecast : Median Market, 9
Operational Costs + 10% Marketing Expenditure Increase, 29
Operational Costs + 12% Marketing Expenditure Increase, 33
Operational Costs + 2% Marketing Expenditure Increase, 13
Operational Costs + 4% Marketing Expenditure Increase, 17
Operational Costs + 6% Marketing Expenditure Increase, 21
Operational Costs + 8% Marketing Expenditure Increase, 25
Operational Costs - 10% Marketing Expenditure Decrease, 53
Operational Costs - 12% Marketing Expenditure Decrease, 57
Operational Costs - 2% Marketing Expenditure Decrease, 37
Operational Costs - 4% Marketing Expenditure Decrease, 41
Operational Costs - 6% Marketing Expenditure Decrease, 45
Operational Costs - 8% Marketing Expenditure Decrease, 49
Operational Margins Base Forecast : Median Market, 11
Operational Margins + 10% Marketing Expenditure, 31
Operational Margins + 12% Marketing Expenditure, 35
Operational Margins + 2% Marketing Expenditure, 15
Operational Margins + 4% Marketing Expenditure, 19
Operational Margins + 6% Marketing Expenditure, 23
Operational Margins + 8% Marketing Expenditure, 27
Operational Margins - 10% Marketing Expenditure, 55
Operational Margins - 12% Marketing Expenditure, 59
Operational Margins - 2% Marketing Expenditure, 39
Operational Margins - 4% Marketing Expenditure, 43
Operational Margins - 6% Marketing Expenditure, 47
Operational Margins - 8% Marketing Expenditure, 51
Operational Ratios & Margins Historic, 5