INDUSTRY NORMS
Norms for the Product industry are shown in this section. This represents the major industry sector data for the industry and as such forms the basis of comparison.
Only the most critical factors should be compared with the various scenarios given above as industry averages can at best represent an indication and not a specific point of measure.
Reliance on Industry Norms are often used by analysts in order to support theories and suppositions and these are in turn used for investment scenarios. In fact Industry Norms or Averages are not tangible as they combine and manipulate data from companies in wide ranging activities and thus much of the data is superficial.
Much of the benefit in the analysis of Industry Norms is to use the data to provide guide-lines or parameters which can be seen to define and identify the target industry sector.
Since these Industry Norms should be representative of the entire industry it is wise to provide an average which encompasses all the major countries in the trade cell.
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01. |
- OEM & Manufacturers Market Level |
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02. |
- Wholesale & Distributor Market Level |
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03. |
- Retailer & Added Value Retailer Market Level |
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04. |
- End User & Consumer Market Level |
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05. |
- Discounted & Promotional Market Level |
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06. |
- Plant & Equipment Average Annual Investment |
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07. |
- Product Prices as a % of the Market Average |
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08. |
- New Products as a % of the Total Output |
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09. |
- Relative output of Products of a Superior Quality as a % of the Total |
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10. |
- Index of Comparative Salesforce and Selling Expenditure |
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11. |
- Index of Comparative Advertising Expenditure |
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12. |
- Index of Comparative General Promotional Expenditure |
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13. |
- Product Adoption Rates |
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14. |
- Product Sales Conversion Rates |
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15. |
- Average Annual Sales Growth Rate |
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16. |
- Capacity Utilization as a measure of Standard Capacity |
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17. |
- Standardized Products & Services Index |
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18. |
- Relative Employee Compensation Index |
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19. |
- Instable Market Share as an Index of Total Market Share |
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20. |
- Relative Forward Integration Index |
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21. |
- Plant and Equipment Investment greater than Depreciation |
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- Plant and Equipment Investment Equal to Depreciation |
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- Plant and Equipment Investment Less than Depreciation |
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- Plant and Equipment Investment - Unallocated |
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22. |
- Plant and Equipment in Use within the range 0-3 years |
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- Plant and Equipment in Use within the range 3-6 years |
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- Plant and Equipment in Use within the range 6-9 years |
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- Plant and Equipment in Use over years 9 old / Unallocated |
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23. |
- Supplier Concentration = 8 Largest |
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- Supplier Concentration = 20 Largest |
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- Supplier Concentration = 50 Largest |
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- Supplier Concentration = Unspecified / Unallocated |
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24. |
- Immediate Wholesale & Retail Customers |
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- Immediate OEM and Manufacturing Customers |
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- Immediate Consumer and End User Customers |
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- Immediate Non-Specific Customers / Unallocated |
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25. |
- Enterprises within the Range 1-19 Employees |
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- Enterprises within the Range 20-99 Employees |
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- Enterprises within the Range 100+ Employees |
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- Enterprises within Unspecified / Unallocated Employee Ranges |
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26. |
- Buyer Age Profile in the range 0-19 Years |
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- Buyer Age Profile in the range 20-24 Years |
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- Buyer Age Profile in the range 25-34 Years |
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- Buyer Age Profile in the range 35-44 Years |
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- Buyer Age Profile in the range 45-54 Years |
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- Buyer Age Profile in the range 55-64 Years |
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- Buyer Age Profile in the range 65+ / Unallocated Years |
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27. |
- Buyer Profile in the AB Social Group |
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- Buyer Profile in the C1 Social Group |
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- Buyer Profile in the C2 Social Group |
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- Buyer Profile in the DE / Unallocated Social Group |
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28. |
- End User Age Profile in the range 0-19 Years |
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- End User Age Profile in the range 20-24 Years |
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- End User Age Profile in the range 25-34 Years |
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- End User Age Profile in the range 35-44 Years |
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- End User Age Profile in the range 45-54 Years |
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- End User Age Profile in the range 55-64 Years |
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- End User Age Profile in the range 65+ / Unallocated Years |
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29. |
- End User Profile in the AB Social Group |
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- End User Profile in the C1 Social Group |
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- End User Profile in the C2 Social Group |
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- End User Profile in the DE / Unallocated Social Group |