MARKET SURVIVAL OPTION SCENARIOS


MARKET SURVIVAL OPTION SCENARIOS

Page:

      MARKET SURVIVAL OPTION SCENARIOS FOR THE INDUSTRY

1

~ .. MARKET SURVIVAL OPTION SCENARIOS

2

~ ...... TERMS USED IN THIS REPORT

3

~ ...... VALUE TERMS AND VOLUME TERMS

4

~ ...... BASE MARKET VALUE : Historic + Current

~ ...... ~ PRODUCT SECTOR : VALUE

8

~ ...... BASE MARKET VALUE FORECAST : Current to 2028

~ ...... ~ PRODUCT SECTOR : VALUE

12

~ ...... Base Forecast : Best Market Scenario Forecast : Current to 2028

16

~ ...... Base Forecast : Worst Market Scenario Forecast : Current to 2028

20

~ ...... Variable Marketing Cost Objectives Forecast : Current to 2028

24

~ ...... Selling Cost Objectives Forecast : Current to 2028

28

~ ...... Advertising Cost Objectives Forecast : Current to 2028

32

~ ...... Promotional & Pricing Cost Objectives Forecast : Current to 2028

36

~ ...... Product Price Cutting Forecast : Current to 2028

40

~ ...... Sales Personnel + Staff Improvement Forecast : Current to 2028

44

~ ...... Profit Impact From Materials Cost Reduction Forecast : Current to 2028

48

~ ...... Profit Impact From Payroll Cost Reduction Forecast : Current to 2028

52

~ ...... Profit Impact From Process Cost Reduction Forecast : Current to 2028

56

~ ...... Profit Impact From Distribution Cost Reduction Forecast : Current to 2028

60

~ ...... Profit Impact From Customer Handling Cost Reduction Forecast : Current to 2028

64

~ ...... Trading Credit Extension & Margin Reduction Scenarios Forecast : Current to 2028

68

~ ...... MARKET DATA NOTES

70

~ ...... MARKET SURVIVAL OPTION SCENARIOS ENVIRONMENT

~ ...... Market Growth

~ ...... The Market Structure

~ ...... Market/s Serviced

72

~ ...... TRADING AREA

73

~ ...... BASIS OF MARKET COVERAGE

75

~ .... Market forecast notes

 


 MARKET DEFINITIONS