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      MARKET STRATEGIC OPTION SCENARIOS FOR THE INDUSTRY

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~ .. MARKET STRATEGIC OPTION SCENARIOS

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~ ...... TERMS USED IN THIS REPORT

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~ ...... VALUE TERMS AND VOLUME TERMS

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~ ...... BASE MARKET VALUE : Historic + Current

~ ...... ~ PRODUCT SECTOR : VALUE

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~ ...... BASE MARKET VALUE FORECAST : Current to 2028

~ ...... ~ PRODUCT SECTOR : VALUE

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~ ...... Base Forecast : Best Market Scenario Forecast : Current to 2028

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~ ...... Base Forecast : Worst Market Scenario Forecast : Current to 2028

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~ ...... Fixed Marketing Cost Objectives Forecast : Current to 2028

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~ ...... Variable Marketing Cost Objectives Forecast : Current to 2028

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~ ...... General Marketing Process Cost Objectives Forecast : Current to 2028

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~ ...... Distribution & Product Delivery Cost Objectives Forecast : Current to 2028

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~ ...... Administrative & General Expense Objectives Forecast : Current to 2028

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~ ...... Selling Cost Objectives Forecast : Current to 2028

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~ ...... Advertising Cost Objectives Forecast : Current to 2028

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~ ...... Promotional & Pricing Cost Objectives Forecast : Current to 2028

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~ ...... Research & Product Cost Objectives Forecast : Current to 2028

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~ ...... Market Share Building Objectives Forecast : Current to 2028

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~ ...... Market Share Holding Objectives Forecast : Current to 2028

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~ ...... Market Share Harvesting Objectives Forecast : Current to 2028

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~ ...... MARKET DATA NOTES

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~ ...... MARKET STRATEGIC OPTION SCENARIOS ENVIRONMENT

~ ...... Market Growth

~ ...... The Market Structure

~ ...... Market/s Serviced

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~ ...... TRADING AREA

~ ...... BASIS OF MARKET COVERAGE

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~ .... Market forecast notes