Page:

      MARKETING STRATEGY DEVELOPMENT FOR THE INDUSTRY

1

~ .. MARKETING STRATEGY DEVELOPMENT

2

~ ...... ~ Competitors

3

~ .... BASIS FOR A MARKETING STRATEGY

~ ...... MARKET SEGMENTATION

~ ...... ~ Trade Cell

4

~ ...... ~ Product Range

5

~ ...... MARKET POSITIONING

~ ...... ~ Operational Facets

6

~ ...... MARKET ENTRY STRATEGY

7

~ ............ MARKET POSITION

~ ~ ...... 1: Sufficient Current Market Segmentation

~ ~ ...... 2: Potential Growth for Market Segmentation

~ ~ ...... 3: Competitive Market Segmentation Position

~ ~ ...... 4: Unsatisfied Market Segmentation

~ ~ ...... 5: Competitor Dominated Market Segmentation

~ ~ ............ Operations

8

~ ~ ............ Markets + Trade Cell

9

~ ~ ............ Products

10

~ ~ ............ Competitors

11

~ ...... MARKETING-MIX

~ ...... ~ Product

~ ...... ~ Place

~ ...... ~ Promotion

~ ...... ~ Price

12

~ ...... ~ QUALITY -v- PRICE

~ ...... ~ Premium Strategy

~ ...... ~ Average-Quality Strategy

~ ...... ~ Penetration Strategy

13

~ ............ MARKETING MIX

~ ~ ...... 1: Product

~ ~ ...... 2: Place

~ ~ ...... 3: Promotion

~ ~ ...... 4: Price : Premium Strategy

~ ~ ...... 5: Price : Average Strategy

~ ~ ............ Operations

14

~ ~ ............ Markets + Trade Cell

15

~ ~ ............ Products

16

~ ~ ............ Competitors

17

~ .... TIMING STRATEGY

~ ...... Present Products -v- New Products

18

~ .... BASIS FOR MARKETING TACTICS

~ ...... FORMULATING PLANS

~ ...... SALES TARGETS

~ ...... MARKETING BUDGET

19

~ ...... MARKETING SPEND

~ ...... PRODUCT PRICING

~ ...... MARKETING BUDGET ALLOCATION

20

~ ...... MARKETING IMPLEMENTATION + CONTROL

21

~ ............ MARKETING TACTICS G7QG7 

~ ~ ...... 1: Sales Targeting

~ ~ ...... 2: Overall Marketing Mix

~ ~ ...... 3: Product Pricing

~ ~ ...... 4: Marketing Budgets

~ ~ ...... 5: Marketing Control

~ ~ ............ Operations

22

~ ~ ............ Markets + Trade Cell

23

~ ~ ............ Products

24

~ ~ ............ Competitors

25

~ .... MARKETING SUMMARY

26

~ .... MARKETING OBJECTIVES

27

~ .... HISTORIC FINANCIAL DATA

28

~ .... Historic Balance Sheet

29

~ ~ ...... Historic Costs & Margins

30

~ ~ ........ Historic Financial Ratios & Margins

31

~ ~ .......... Historic Operational Ratios & Margins

32

~ .... Financial forecast notes

33

~ .... MARKETING STRATEGY DEVELOPMENT FORECASTS : Current to 2028

34

~ .... Base Forecast : Best Market Scenario Balance Sheet Forecast

35

~ ...... Base Forecast : Best Market Scenario Operational Costs Forecast

36

~ ........ Base Forecast : Best Market Scenario Financial Ratios

37

~ .......... Base Forecast : Best Market Scenario Operational Margins

38

~ .... Base Forecast : Median Market Scenario Balance Sheet Forecast

39

~ ...... Base Forecast : Median Market Scenario Operational Costs Forecast

40

~ ........ Base Forecast : Median Market Scenario Financial Ratios

41

~ .......... Base Forecast : Median Market Scenario Operational Margins

42

~ .... Base Forecast : Worst Market Scenario Balance Sheet Forecast

43

~ ...... Base Forecast : Worst Market Scenario Operational Costs Forecast

44

~ ........ Base Forecast : Worst Market Scenario Financial Ratios

45

~ .......... Base Forecast : Worst Market Scenario Operational Margins

46

~ .... Marketing Expenditure Balance Sheet Forecast

47

~ ...... Marketing Expenditure Operational Costs Forecast

48

~ ........ Marketing Expenditure Financial Ratios

49

~ .......... Marketing Expenditure Operational Margins

50

~ .... Market Segmentation Balance Sheet Forecast

51

~ ...... Market Segmentation Operational Costs Forecast

52

~ ........ Market Segmentation Financial Ratios

53

~ .......... Market Segmentation Operational Margins

54

~ .... Distribution Channel Improvement Balance Sheet Forecast

55

~ ...... Distribution Channel Improvement Operational Costs Forecast

56

~ ........ Distribution Channel Improvement Financial Ratios

57

~ .......... Distribution Channel Improvement Operational Margins

58

~ .... Export Sales Improvement Balance Sheet Forecast

59

~ ...... Export Sales Improvement Operational Costs Forecast

60

~ ........ Export Sales Improvement Financial Ratios

61

~ .......... Export Sales Improvement Operational Margins

62

~ .... Fixed Marketing Cost Objectives Balance Sheet Forecast

63

~ ...... Fixed Marketing Cost Objectives Operational Costs Forecast

64

~ ........ Fixed Marketing Cost Objectives Financial Ratios

65

~ .......... Fixed Marketing Cost Objectives Operational Margins

66

~ .... Variable Marketing Cost Objectives Balance Sheet Forecast

67

~ ...... Variable Marketing Cost Objectives Operational Costs Forecast

68

~ ........ Variable Marketing Cost Objectives Financial Ratios

69

~ .......... Variable Marketing Cost Objectives Operational Margins

70

~ .... General Marketing Process Cost Objectives Balance Sheet Forecast

71

~ ...... General Marketing Process Cost Objectives Operational Costs Forecast

72

~ ........ General Marketing Process Cost Objectives Financial Ratios

73

~ .......... General Marketing Process Cost Objectives Operational Margins

74

~ .... Distribution & Product Delivery Cost Objectives Balance Sheet Forecast

75

~ ...... Distribution & Product Delivery Cost Objectives Operational Costs Forecast

76

~ ........ Distribution & Product Delivery Cost Objectives Financial Ratios

77

~ .......... Distribution & Product Delivery Cost Objectives Operational Margins

78

~ .... Selling Cost Objectives Balance Sheet Forecast

79

~ ...... Selling Cost Objectives Operational Costs Forecast

80

~ ........ Selling Cost Objectives Financial Ratios

81

~ .......... Selling Cost Objectives Operational Margins

82

~ .... Advertising Cost Objectives Balance Sheet Forecast

83

~ ...... Advertising Cost Objectives Operational Costs Forecast

84

~ ........ Advertising Cost Objectives Financial Ratios

85

~ .......... Advertising Cost Objectives Operational Margins

86

~ .... Promotional & Pricing Cost Objectives Balance Sheet Forecast

87

~ ...... Promotional & Pricing Cost Objectives Operational Costs Forecast

88

~ ........ Promotional & Pricing Cost Objectives Financial Ratios

89

~ .......... Promotional & Pricing Cost Objectives Operational Margins

90

~ .... Sales Cost Improvement Balance Sheet Forecast

91

~ ...... Sales Cost Improvement Operational Costs Forecast

92

~ ........ Sales Cost Improvement Financial Ratios

93

~ .......... Sales Cost Improvement Operational Margins

94

~ .... Promotional Expenditure Balance Sheet Forecast

95

~ ...... Promotional Expenditure Operational Costs Forecast

96

~ ........ Promotional Expenditure Financial Ratios

97

~ .......... Promotional Expenditure Operational Margins

98

~ .... Target Markets Development Balance Sheet Forecast

99

~ ...... Target Markets Development Operational Costs Forecast

100

~ ........ Target Markets Development Financial Ratios

101

~ .......... Target Markets Development Operational Margins

102

~ .... Product Positioning Balance Sheet Forecast

103

~ ...... Product Positioning Operational Costs Forecast

104

~ ........ Product Positioning Financial Ratios

105

~ .......... Product Positioning Operational Margins

106

~ .... Product Branding + Multi-branding Investment Balance Sheet Forecast

107

~ ...... Product Branding + Multi-branding Investment Operational Costs Forecast

108

~ ........ Product Branding + Multi-branding Investment Financial Ratios

109

~ .......... Product Branding + Multi-branding Investment Operational Margins

110

~ .... Sales Personnel + Staff Improvement Balance Sheet Forecast

111

~ ...... Sales Personnel + Staff Improvement Operational Costs Forecast

112

~ ........ Sales Personnel + Staff Improvement Financial Ratios

113

~ .......... Sales Personnel + Staff Improvement Operational Margins

115

~ .... Financial data definitions