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      PRODUCT MIX FOR THE INDUSTRY

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~ PRODUCT MIX

~ .... CONCEPT OF PRODUCTS

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~ ............ PRODUCT CONCEPT

~ ~ ...... Quality

~ ~ ...... Features

~ ~ ...... Styling

~ ~ ...... Branding

~ ~ ...... Packaging

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ .... PRODUCT-MIX STRATEGY

~ ...... PRODUCT ITEMS - LINES - MIX

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~ ...... PRODUCT-MIX CHARACTERISTICS

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~ ............ PRODUCT-MIX QUALITY

~ ~ ...... Items in Product Line 1

~ ~ ...... Items in Product Line 2

~ ~ ...... Items in Product Line 3

~ ~ ...... Items in Product Line 4

~ ~ ...... Total of all Items in all Product Lines

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ ...... PRODUCT-MIX ALTERNATIVES

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~ ...... PRODUCT-MIX OPTIMIZATION

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~ ............ PRODUCT-MIX AUDIT

~ ~ ...... Profit Contribution % in this year

~ ~ ...... Forecast % Profit Contribution : Year + 1

~ ~ ...... Forecast % Profit Contribution : Year + 2

~ ~ ...... Forecast % Profit Contribution : Year + 3

~ ~ ...... Forecast % Profit Contribution : Year + 4

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ ............ PRODUCT-MIX AUDIT

~ ~ ...... Profit Estimate % in this year

~ ~ ...... Forecast % Profit Estimate : Year + 1

~ ~ ...... Forecast % Profit Estimate : Year + 2

~ ~ ...... Forecast % Profit Estimate : Year + 3

~ ~ ...... Forecast % Profit Estimate : Year + 4

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ ............ PRODUCT STRATEGY

~ ~ ...... High Growth Products

~ ~ ...... Steady Reinvestment Products

~ ~ ...... Support Products

~ ~ ...... Selective Pruning Products

~ ~ ...... Venture Products

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ .... BRAND STRATEGY

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~ ...... BRAND -v- NO BRANDS DECISIONS

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~ ...... FAMILY -v- INDIVIDUAL BRAND DECISIONS

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~ ...... Brand extension strategy

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~ ...... Multi-brand strategy

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~ ............ BRAND STRATEGY

~ ~ ...... Individual Brand names

~ ~ ...... Blanket Family Brand names

~ ~ ...... Separate Family Brand names

~ ~ ...... Company Trade name

~ ~ ...... No Brand names

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ ...... NEW PRODUCT EXPENDITURE EFFECT FORECASTS

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~ ...... MARKET SEGMENTATION EXPENDITURE EFFECT FORECASTS

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~ .... New Product Development Balance Sheet Forecast

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~ ...... New Product Development Operational Costs Forecast

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~ ........ New Product Development Financial Ratios

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~ .......... New Product Development Operational Margins

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~ .... Market Segmentation Balance Sheet Forecast

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~ ...... Market Segmentation Operational Costs Forecast

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~ ........ Market Segmentation Financial Ratios

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~ .......... Market Segmentation Operational Margins

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~ .... HISTORIC FINANCIAL DATA

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~ .... Historic Balance Sheet

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~ ~ ...... Historic Costs & Margins

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~ ~ ........ Historic Financial Ratios & Margins

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~ ~ .......... Historic Operational Ratios & Margins

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~ .... Financial forecast notes

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~ .... PRODUCT MIX FORECASTS : Current to 2028

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~ .... Base Forecast : Median Market Scenario Balance Sheet Forecast

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~ ...... Base Forecast : Median Market Scenario Operational Costs Forecast

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~ ........ Base Forecast : Median Market Scenario Financial Ratios

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~ .......... Base Forecast : Median Market Scenario Operational Margins

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~ .... Research & Product Cost Objectives Balance Sheet Forecast

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~ ...... Research & Product Cost Objectives Operational Costs Forecast

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~ ........ Research & Product Cost Objectives Financial Ratios

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~ .......... Research & Product Cost Objectives Operational Margins

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~ .... Product Positioning Balance Sheet Forecast

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~ ...... Product Positioning Operational Costs Forecast

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~ ........ Product Positioning Financial Ratios

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~ .......... Product Positioning Operational Margins

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~ .... Product Branding + Multi-branding Investment Balance Sheet Forecast

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~ ...... Product Branding + Multi-branding Investment Operational Costs Forecast

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~ ........ Product Branding + Multi-branding Investment Financial Ratios

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~ .......... Product Branding + Multi-branding Investment Operational Margins

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~ .... New Product & New Technology Cost Scenarios Balance Sheet Forecast

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~ ...... New Product & New Technology Cost Scenarios Operational Costs Forecast

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~ ........ New Product & New Technology Cost Scenarios Financial Ratios

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~ .......... New Product & New Technology Cost Scenarios Operational Margins

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~ .... Product Cost Improvements Balance Sheet Forecast

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~ ...... Product Cost Improvements Operational Costs Forecast

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~ ........ Product Cost Improvements Financial Ratios

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~ .......... Product Cost Improvements Operational Margins

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~ .... Product Quality Improvement Balance Sheet Forecast

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~ ...... Product Quality Improvement Operational Costs Forecast

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~ ........ Product Quality Improvement Financial Ratios

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~ .......... Product Quality Improvement Operational Margins

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~ .... Financial data definitions