PRODUCT MIX


PRODUCT MIX

 

Page:

      PRODUCT MIX FOR THE INDUSTRY

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~ PRODUCT MIX

~ .... CONCEPT OF PRODUCTS

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~ ............ PRODUCT CONCEPT

~ ~ ...... Quality

~ ~ ...... Features

~ ~ ...... Styling

~ ~ ...... Branding

~ ~ ...... Packaging

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ .... PRODUCT-MIX STRATEGY

~ ...... PRODUCT ITEMS - LINES - MIX

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~ ...... PRODUCT-MIX CHARACTERISTICS

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~ ............ PRODUCT-MIX QUALITY

~ ~ ...... Items in Product Line 1

~ ~ ...... Items in Product Line 2

~ ~ ...... Items in Product Line 3

~ ~ ...... Items in Product Line 4

~ ~ ...... Total of all Items in all Product Lines

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ ...... PRODUCT-MIX ALTERNATIVES

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~ ...... PRODUCT-MIX OPTIMIZATION

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~ ............ PRODUCT-MIX AUDIT

~ ~ ...... Profit Contribution % in this year

~ ~ ...... Forecast % Profit Contribution : Year + 1

~ ~ ...... Forecast % Profit Contribution : Year + 2

~ ~ ...... Forecast % Profit Contribution : Year + 3

~ ~ ...... Forecast % Profit Contribution : Year + 4

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ ............ PRODUCT-MIX AUDIT

~ ~ ...... Profit Estimate % in this year

~ ~ ...... Forecast % Profit Estimate : Year + 1

~ ~ ...... Forecast % Profit Estimate : Year + 2

~ ~ ...... Forecast % Profit Estimate : Year + 3

~ ~ ...... Forecast % Profit Estimate : Year + 4

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ ............ PRODUCT STRATEGY

~ ~ ...... High Growth Products

~ ~ ...... Steady Reinvestment Products

~ ~ ...... Support Products

~ ~ ...... Selective Pruning Products

~ ~ ...... Venture Products

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ .... BRAND STRATEGY

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~ ...... BRAND -v- NO BRANDS DECISIONS

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~ ...... FAMILY -v- INDIVIDUAL BRAND DECISIONS

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~ ...... Brand extension strategy

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~ ...... Multi-brand strategy

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~ ............ BRAND STRATEGY

~ ~ ...... Individual Brand names

~ ~ ...... Blanket Family Brand names

~ ~ ...... Separate Family Brand names

~ ~ ...... Company Trade name

~ ~ ...... No Brand names

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ ...... NEW PRODUCT EXPENDITURE EFFECT FORECASTS

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~ ...... MARKET SEGMENTATION EXPENDITURE EFFECT FORECASTS

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~ .... New Product Development Balance Sheet Forecast

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~ ...... New Product Development Operational Costs Forecast

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~ ........ New Product Development Financial Ratios

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~ .......... New Product Development Operational Margins

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~ .... Market Segmentation Balance Sheet Forecast

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~ ...... Market Segmentation Operational Costs Forecast

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~ ........ Market Segmentation Financial Ratios

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~ .......... Market Segmentation Operational Margins

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~ .... HISTORIC FINANCIAL DATA

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~ .... Historic Balance Sheet

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~ ~ ...... Historic Costs & Margins

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~ ~ ........ Historic Financial Ratios & Margins

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~ ~ .......... Historic Operational Ratios & Margins

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~ .... Financial forecast notes

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~ .... PRODUCT MIX FORECASTS : Current to 2028

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~ .... Base Forecast : Median Market Scenario Balance Sheet Forecast

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~ ...... Base Forecast : Median Market Scenario Operational Costs Forecast

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~ ........ Base Forecast : Median Market Scenario Financial Ratios

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~ .......... Base Forecast : Median Market Scenario Operational Margins

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~ .... Research & Product Cost Objectives Balance Sheet Forecast

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~ ...... Research & Product Cost Objectives Operational Costs Forecast

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~ ........ Research & Product Cost Objectives Financial Ratios

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~ .......... Research & Product Cost Objectives Operational Margins

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~ .... Product Positioning Balance Sheet Forecast

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~ ...... Product Positioning Operational Costs Forecast

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~ ........ Product Positioning Financial Ratios

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~ .......... Product Positioning Operational Margins

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~ .... Product Branding + Multi-branding Investment Balance Sheet Forecast

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~ ...... Product Branding + Multi-branding Investment Operational Costs Forecast

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~ ........ Product Branding + Multi-branding Investment Financial Ratios

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~ .......... Product Branding + Multi-branding Investment Operational Margins

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~ .... New Product & New Technology Cost Scenarios Balance Sheet Forecast

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~ ...... New Product & New Technology Cost Scenarios Operational Costs Forecast

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~ ........ New Product & New Technology Cost Scenarios Financial Ratios

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~ .......... New Product & New Technology Cost Scenarios Operational Margins

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~ .... Product Cost Improvements Balance Sheet Forecast

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~ ...... Product Cost Improvements Operational Costs Forecast

78

~ ........ Product Cost Improvements Financial Ratios

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~ .......... Product Cost Improvements Operational Margins

80

~ .... Product Quality Improvement Balance Sheet Forecast

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~ ...... Product Quality Improvement Operational Costs Forecast

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~ ........ Product Quality Improvement Financial Ratios

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~ .......... Product Quality Improvement Operational Margins

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~ .... Financial data definitions

 


INDEX

Augmented product, 1

Balance Sheet Base Forecast : Median Market Scenarios, 56
Balance Sheet Historic, 50
Balance Sheet Market Segmentation, 44
Balance Sheet New Product Development, 40
Balance Sheet New Product & New Technology Cost Scenario, 72
Balance Sheet Product Branding + Multi-branding Investment, 68
Balance Sheet Product Cost Improvements, 76
Balance Sheet Product Positioning, 64
Balance Sheet Product Quality Improvement, 80
Balance Sheet Research & Product Cost Objectives, 60
Blanket Family Brand names, 35
Brand, 31
Brand extension strategy, 34
Brand mark, 31
Brand name, 2, 31
BRAND STRATEGY, 31, 35
BRAND -v- NO BRANDS DECISIONS, 32
Branding, 3

Company Trade name, 35
CONCEPT OF PRODUCTS, 1
Core product, 1
Costs & Margins Historic, 51

Dynamic product-mix optimization, 26

Family brands versus individual brands, 31
FAMILY -v- INDIVIDUAL BRAND DECISIONS, 33
Features, 2, 3
Financial data definitions, 85
Financial forecast notes, 54
Financial Ratios Base Forecast : Median Market Scenario, 58
Financial Ratios Market Segmentation, 46
Financial Ratios New Product Development, 42
Financial Ratios New Product & New Technology Cost, 74
Financial Ratios Product Branding + Multi-branding, 70
Financial Ratios Product Cost Improvements, 78
Financial Ratios Product Positioning, 66
Financial Ratios Product Quality Improvement, 82
Financial Ratios Research & Product Cost Objective, 62
Financial Ratios & Margins Historic, 52
Forecast % Profit Contribution : Year + 1, 17
Forecast % Profit Contribution : Year + 2, 17
Forecast % Profit Contribution : Year + 3, 17
Forecast % Profit Contribution : Year + 4, 17
Forecast % Profit Estimate : Year + 1, 21
Forecast % Profit Estimate : Year + 2, 21
Forecast % Profit Estimate : Year + 3, 21
Forecast % Profit Estimate : Year + 4, 21
Formal product, 1
Full-line all-market strategy, 15

High Growth Products, 27
High-growth products, 26
HISTORIC FINANCIAL DATA, 49

Individual Brand names, 35
Items in Product Line 1, 11
Items in Product Line 2, 11
Items in Product Line 3, 11
Items in Product Line 4, 11

Limited product-line specialist, 15

MARKET SEGMENTATION EXPENDITURE EFFECT FORECASTS, 39
Market specialist, 15
Multi-brand strategy, 34

NEW PRODUCT EXPENDITURE EFFECT FORECASTS, 39
No Brand names, 35

Operational Costs Base Forecast : Median Market, 57
Operational Costs Market Segmentation, 45
Operational Costs New Product Development, 41
Operational Costs New Product & New Technology Cost, 73
Operational Costs Product Branding + Multi-branding, 69
Operational Costs Product Cost Improvements, 77
Operational Costs Product Positioning, 65
Operational Costs Product Quality Improvement, 81
Operational Costs Research & Product Cost Objective, 61
Operational Margins Base Forecast : Median Market, 59
Operational Margins Market Segmentation, 47
Operational Margins New Product Development, 43
Operational Margins New Product & New Technology Cost, 75
Operational Margins Product Branding + Multi-branding, 71
Operational Margins Product Cost Improvements, 79
Operational Margins Product Positioning, 67
Operational Margins Product Quality Improvement, 83
Operational Margins Research & Product Cost Objective, 63
Operational Ratios & Margins Historic, 53

Packaging, 2, 3
Product Competitors, 10
PRODUCT CONCEPT, 3
Product item, 7
PRODUCT ITEMS - LINES - MIX, 7
Product line, 8
PRODUCT MIX, 1, 8
PRODUCT MIX FORECASTS, 55
Product objectives, 25
Product resources, 25
PRODUCT STRATEGY, 27
Product Trade Cell, 10
Product-line specialist, 15
PRODUCT-MIX ALTERNATIVES, 15
Product-Mix Audit, 16, 17, 21
PRODUCT-MIX CHARACTERISTICS, 9
Product-mix classification technique, 25
PRODUCT-MIX OPTIMIZATION, 16
PRODUCT-MIX QUALITY, 11
PRODUCT-MIX STRATEGY, 7
Profit Contribution % in this year, 17
Profit Estimate % in this year, 21

Quality, 3, 9
Quality level, 2

Rate of new-product development, 25
Rate of product pruning, 25

Selective pruning or rejuvenating products, 26
Selective Pruning Products, 27
Separate Family Brand names, 35
Special-situation specialist, 15
Specific-product specialist, 15
Static product-mix optimization, 26
Steady reinvestment products, 26, 27
Styling, 2, 3
Suppliers' versus distributors' brands, 31
Support products, 26, 27

Total of all Items in all Product Lines, 11
Trademark, 31

Venture products, 26, 27