PRODUCT + MARKET TARGETS


PRODUCT + MARKET TARGETS

Page:

      PRODUCT + MARKET TARGETS FOR THE INDUSTRY

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~ .. PRODUCT + MARKET TARGETS

~ .... MARKET SEGMENTATION

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~ ...... Homogeneous preferences

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~ ............ MARKET ATTRIBUTES

~ ~ ...... Concentrated Markets

~ ~ ...... Un-concentrated Markets

~ ~ ...... Market Preference : Homogeneous

~ ~ ...... Market Preference : Diffused

~ ~ ...... Market Preference : Clustered

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ ...... Diffused preferences

~ ...... Clustered preferences

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~ .... REQUIREMENTS FOR EFFECTIVE SEGMENTATION

~ ...... Measurability

~ ...... Accessibility

~ ...... Substantiality

~ .... BENEFITS OF SEGMENTATION

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~ ............ MARKET SEGMENTATION

~ ~ ...... Market Potential Measurability

~ ~ ...... Market Accessibility : Existing Products

~ ~ ...... Market Accessibility : New Products

~ ~ ...... Market Substantiality : Existing Products

~ ~ ...... Market Substantiality : New Products

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ .... MARKET BASES

~ ...... GEOGRAPHIC SEGMENTATION

~ ...... DEMOGRAPHIC SEGMENTATION

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~ ...... PSYCHOGRAPHIC SEGMENTATION

~ ...... i. LIFE-STYLE

~ ...... ii. PERSONALITY

~ ...... iii. BENEFITS SOUGHT

~ ...... iv. USER STATUS

~ ...... v. USAGE RATE

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~ ............ MARKET BASES

~ ~ ...... Geographic Segmentation

~ ~ ...... Demographic Segmentation

~ ~ ...... Psychographic Segmentation : Customer Factors

~ ~ ...... Psychographic Segmentation : Product Usage Factors

~ ~ ...... Psychographic Segmentation : Market Factors

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ ...... vi. LOYALTY STATUS

~ ...... vii. STAGES OF READINESS

~ ...... viii. MARKETING FACTORS

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~ .... TARGET MARKETS

~ ...... UNDIFFERENTIATED MARKETING

~ ...... DIFFERENTIATED MARKETING

~ ...... a) Product modification costs

~ ...... b) Production costs

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~ ...... c) Administrative costs

~ ...... d) Inventory costs

~ ...... e) Promotion costs

~ ...... CONCENTRATED MARKETING

~ ...... SELECTING A MARKET TARGETING STRATEGY

~ ...... a) Company resources

~ ...... b) Product homogeneity

~ ...... c) Product stage in the life cycle

~ ...... d) Market homogeneity

~ ...... e) Competitive marketing strategies

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~ .... MARKET SEGMENT DECISIONS

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~ ............ MARKET SEGMENT AVAILABILITY

~ ~ ...... Customer-Prospect Mix Segment

~ ~ ...... Product-Service Mix Segment

~ ~ ...... Sub-market Segment: Present Sales Potential

~ ~ ...... Sub-market Segment: Future Sales Potential

~ ~ ...... Promotional-Distribution Mix Segment

~ ~ ............ Operations

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~ ~ ............ Markets + Trade Cell

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~ ~ ............ Products

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~ ~ ............ Competitors

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~ .... HISTORIC FINANCIAL DATA

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~ .... Historic Balance Sheet

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~ ~ ...... Historic Costs & Margins

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~ ~ ........ Historic Financial Ratios & Margins

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~ ~ .......... Historic Operational Ratios & Margins

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~ .... Financial forecast notes

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~ .... PRODUCT + MARKET TARGETS FINANCIAL FORECASTS : Current to 2028

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~ .... Base Forecast : Median Market Scenario Balance Sheet Forecast

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~ ...... Base Forecast : Median Market Scenario Operational Costs Forecast

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~ ........ Base Forecast : Median Market Scenario Financial Ratios

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~ .......... Base Forecast : Median Market Scenario Operational Margins

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~ .... MARKETING COSTS FORECAST

~ ...... SALES COSTS FORECAST

~ ...... DISTRIBUTION + HANDLING COSTS FORECAST

~ ...... ADVERTISING COSTS FORECAST

~ ...... AFTER-SALES COSTS FORECAST

~ ...... TOTAL MARKETING COSTS FORECAST

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~ .... MARKETING MARGINS + RATIOS FORECAST

~ ...... PROFIT RATIOS FORECAST

~ ...... MARKETING RATIOS FORECAST

~ ...... MARKETING OPERATIONAL RATIOS FORECAST

~ ...... MARKETING FACTORS FORECAST

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~ .... Marketing Expenditure Balance Sheet Forecast

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~ ...... Marketing Expenditure Operational Costs Forecast

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~ ........ Marketing Expenditure Financial Ratios

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~ .......... Marketing Expenditure Operational Margins

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~ .... Market Segmentation Balance Sheet Forecast

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~ ...... Market Segmentation Operational Costs Forecast

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~ ........ Market Segmentation Financial Ratios

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~ .......... Market Segmentation Operational Margins

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~ .... Export Sales Improvement Balance Sheet Forecast

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~ ...... Export Sales Improvement Operational Costs Forecast

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~ ........ Export Sales Improvement Financial Ratios

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~ .......... Export Sales Improvement Operational Margins

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~ .... Distribution & Product Delivery Cost Objectives Balance Sheet Forecast

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~ ...... Distribution & Product Delivery Cost Objectives Operational Costs Forecast

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~ ........ Distribution & Product Delivery Cost Objectives Financial Ratios

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~ .......... Distribution & Product Delivery Cost Objectives Operational Margins

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~ .... Research & Product Cost Objectives Balance Sheet Forecast

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~ ...... Research & Product Cost Objectives Operational Costs Forecast

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~ ........ Research & Product Cost Objectives Financial Ratios

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~ .......... Research & Product Cost Objectives Operational Margins

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~ .... Target Markets Development Balance Sheet Forecast

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~ ...... Target Markets Development Operational Costs Forecast

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~ ........ Target Markets Development Financial Ratios

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~ .......... Target Markets Development Operational Margins

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~ .... Product Positioning Balance Sheet Forecast

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~ ...... Product Positioning Operational Costs Forecast

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~ ........ Product Positioning Financial Ratios

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~ .......... Product Positioning Operational Margins

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~ .... Overseas Development Balance Sheet Forecast

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~ ...... Overseas Development Operational Costs Forecast

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~ ........ Overseas Development Financial Ratios

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~ .......... Overseas Development Operational Margins

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~ .... Financial data definitions

 


INDEX

Accessibility, 8
Administrative costs, 21

ADVERTISING COSTS FORECAST, 38
AFTER-SALES COSTS FORECAST, 38

Balance Sheet Base Forecast : Median Market Scenario, 34
Balance Sheet Distribution & Product Delivery Cost, 52
Balance Sheet Export Sales Improvement, 48
Balance Sheet Historic, 28
Balance Sheet Market Segmentation, 44
Balance Sheet Marketing Expenditure, 40
Balance Sheet Overseas Development, 68
Balance Sheet Product Positioning, 64
Balance Sheet Research & Product Cost Objectives, 56
Balance Sheet Target Markets Development, 60
BENEFITS OF SEGMENTATION, 8
BENEFITS SOUGHT, 14
Broadening the base, 21

Clustered preferences, 7
Company resources, 21
Competitive marketing strategies, 21
Concentrated marketing, 2, 21
Concentrated Markets, 3
Costs & Margins Historic, 29
Customer-prospect mix, 22
Customer-Prospect Mix Segment, 23

Demographic Segmentation, 15
DEMOGRAPHIC SEGMENTATION, 13
Differentiated marketing, 2, 20
Diffused preferences, 7
Distribution mix, 22
DISTRIBUTION + HANDLING COSTS FORECAST, 38

Financial data definitions, 73
Financial forecast notes, 32
Financial Ratios Base Forecast : Median Market Scenario, 36
Financial Ratios Distribution & Product Delivery Costs, 54
Financial Ratios Export Sales Improvement, 50
Financial Ratios Market Segmentation, 46
Financial Ratios Marketing Expenditure, 42
Financial Ratios Overseas Development, 70
Financial Ratios Product Positioning, 66
Financial Ratios Research & Product Cost Objective, 58
Financial Ratios Target Markets Development, 62
Financial Ratios & Margins Historic, 30

GEOGRAPHIC SEGMENTATION, 13, 15

HISTORIC FINANCIAL DATA, 27
Homogeneous preferences, 2

Inventory costs, 21

LIFE-STYLE, 14
LOYALTY STATUS, 19

Market Accessibility : Existing Products, 9
Market Accessibility : New Products, 9
MARKET ATTRIBUTES, 3
MARKET BASES, 13, 15
Market homogeneity, 21
Market Potential Measurability, 9
Market Preference : Clustered, 3
Market Preference : Diffused, 3
Market Preference : Homogeneous, 3
MARKET SEGMENT AVAILABILITY, 23
MARKET SEGMENT DECISIONS, 22
MARKET SEGMENTATION, 1, 9
Market Substantiality : Existing Products, 9
Market Substantiality : New Products, 9
MARKETING COSTS FORECAST, 38
MARKETING FACTORS, 19
MARKETING FACTORS FORECAST, 39
MARKETING MARGINS + RATIOS FORECAST, 39
MARKETING OPERATIONAL RATIOS FORECAST, 39
MARKETING RATIOS FORECAST, 39
Measurability, 8

Operational Costs Base Forecast : Median Market, 35
Operational Costs Distribution & Product Delivery, 53
Operational Costs Export Sales Improvement, 49
Operational Costs Market Segmentation, 45
Operational Costs Marketing Expenditure, 41
Operational Costs Overseas Development, 69
Operational Costs Product Positioning, 65
Operational Costs Research & Product Cost Objectives, 57
Operational Costs Target Markets Development, 61
Operational Margins Base Forecast : Median Market, 37
Operational Margins Distribution & Product Delivery, 55
Operational Margins Export Sales Improvement, 51
Operational Margins Market Segmentation, 47
Operational Margins Marketing Expenditure, 43
Operational Margins Overseas Development, 71
Operational Margins Product Positioning, 67
Operational Margins Research & Product Cost Objectives, 59
Operational Margins Target Markets Development, 63
Operational Ratios & Margins Historic, 31

PERSONALITY, 14
Product homogeneity, 21
Product modification costs, 20
Product stage in the life cycle, 21
PRODUCT + MARKET TARGETS, 1
PRODUCT + MARKET TARGETS FINANCIAL SCENARIOS FORECAST, 33
Production costs, 20
Product-service mix, 22
Product-Service Mix Segment, 23
PROFIT RATIOS FORECAST, 39
Promotion costs, 21
Promotional mix, 22
Promotional-Distribution Mix Segment, 23
Promotion-distribution mix, 22
PSYCHOGRAPHIC SEGMENTATION, 14
Psychographic Segmentation : Customer Factors, 15
Psychographic Segmentation : Market Factors, 15
Psychographic Segmentation : Product Usage Factors, 15

REQUIREMENTS FOR EFFECTIVE SEGMENTATION, 8
Reverse line extension, 21

SALES COSTS FORECAST, 38
Segmentation of the market, 22
Selected submarket, 22
SELECTING A MARKET TARGETING STRATEGY, 21
STAGES OF READINESS, 19
Substantiality, 8
Sub-market Segment: Future Sales Potential, 23
Sub-market Segment: Present Sales Potential, 23

TARGET MARKETS, 20
TOTAL MARKETING COSTS FORECAST, 38

Undifferentiated marketing, 2, 20
Un-concentrated Markets, 3
USAGE RATE, 14
USER STATUS, 14