INDUSTRY NORMS
The data isolated here represents the average and covers the companies involved
in the Industry Product, as well as subsidiaries and other marketing
companies or organizations as an average for the base country covered.
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DEFINITIONS OF MARKET CHANNELS |
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Primary level |
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Main Distribution level |
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Non-retail buyer level |
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Retail level |
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End User level |
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OPERATIONS: |
INDEX |
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COMPETITORS: |
INDEX |
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MARKET MULTIPLIERS |
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01. OEM & Manufacturers |
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02. Wholesalers & Distributors |
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03. Retailers & A.V.R. |
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04. Users & Consumers |
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05. Discount / Promotional |
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INDUSTRY INDICES |
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06. P & E Av Investment |
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07. Relative Prices |
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08. New Products |
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09. Relative Quality |
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10. Salesforce Expenditure |
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11. Advertising Expenditure |
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12. Promotional Expenditure |
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13. Product Adoption |
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14. Sales Conversion |
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15. Sales Growth |
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16. Capacity Utilization |
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17. Product Standardization |
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18. Relative Compensation |
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19. Market Share Stability |
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20. Relative Integration |
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INDUSTRY PROFILE |
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21. P & E INVESTMENT |
% OF COMPANIES |
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P & E INVESTMENT: < than Depreciation |
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P & E INVESTMENT: = to Depreciation |
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P & E INVESTMENT: > than Depreciation |
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P & E INVESTMENT; Unallocated |
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22. PLANT & EQUIPMENT |
% OF TOTAL P & E |
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PLANT & EQUIPMENT: Years Old: 0-3 |
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PLANT & EQUIPMENT: Years Old: 3-6 |
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PLANT & EQUIPMENT: Years Old: 6-9 |
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PLANT & EQUIPMENT: Years Old: 9+ / Rest |
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23. SUPPLIER CONCENTRATION |
% OF TOTAL REVENUE |
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SUPPLIER CONCENTRATION: Largest 8 companies |
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SUPPLIER CONCENTRATION: Largest 8 companies |
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SUPPLIER CONCENTRATION: Largest 50 companies |
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SUPPLIER CONCENTRATION: Unallocated |
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24. IMMEDIATE CUSTOMER BASE |
% OF TOTAL REVENUE |
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IMMEDIATE CUSTOMER BASE: Wholesale & Retail |
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IMMEDIATE CUSTOMER BASE: Manufacturers & OEM |
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IMMEDIATE CUSTOMER BASE: End Users |
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IMMEDIATE CUSTOMER BASE: Unallocated |
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25. EMPLOYEE RANGES |
% OF TOTAL |
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EMPLOYEE RANGES: 1-19 Employees |
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EMPLOYEE RANGES: 20-99 Employees |
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EMPLOYEE RANGES: 100+ Employees |
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EMPLOYEE RANGES: Unallocated |
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CUSTOMER PROFILES |
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26. IMMEDIATE BUYER |
% AGE PROFILE |
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IMMEDIATE BUYER Age: <= 19 |
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IMMEDIATE BUYER Age: 20-24 |
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IMMEDIATE BUYER Age: 25-34 |
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IMMEDIATE BUYER Age: 35-44 |
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IMMEDIATE BUYER Age: 45-54 |
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IMMEDIATE BUYER Age: 55-64 |
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IMMEDIATE BUYER Age: >=65 / Unallocated |
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27. IMMEDIATE BUYER |
% SOCIAL PROFILE |
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IMMEDIATE BUYER Social Group: AB |
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IMMEDIATE BUYER Social Group: C1 |
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IMMEDIATE BUYER Social Group: C2 |
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IMMEDIATE BUYER Social Group: DE / Unallocated |
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28. END USER |
% AGE PROFILE |
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END USER Age: <= 19 |
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END USER Age: 20-24 |
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END USER Age: 25-34 |
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END USER Age: 35-44 |
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END USER Age: 45-54 |
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END USER Age: 55-64 |
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END USER Age: >=65 / Unallocated |
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29. END USER |
% SOCIAL PROFILE |
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END USER Social Group: AB |
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END USER Social Group: C1 |
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END USER Social Group: C2 |
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END USER Social Group: DE / Unallocated |
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This Summary represents an AVERAGE for ALL PRODUCT INDUSTRIES & MARKETS.
See notes for reference and definitions.