FORECAST INDUSTRY SCENARIOS
This database provides the following Industry
Scenarios which analyze the effects of various corporate, financial and
marketing strategies on the evolution of the industry norms. Clearly this
data can also be applied to companies within the industry and to their
own operational norms and those of their competitors.
Please
read the notes in the Industry Definitions page. |
J01 |
MARKETING EXPENDITURE :
Industry Norms |
J02 |
NEW PRODUCT DEVELOPMENT :
Industry Norms |
|
J03 |
MARKET SEGMENTATION : Industry
Norms |
|
J04 |
NEW PLANT + EQUIPMENT
INVESTMENT : Industry Norms |
|
J05 |
NEW TECHNOLOGY INVESTMENT :
Industry Norms |
|
J06 |
DISTRIBUTION CHANNEL
IMPROVEMENT : Industry Norms |
|
J07 |
COST STRUCTURE IMPROVEMENT :
Industry Norms |
|
J08 |
SHORT-TERM PRICE CUTTING EFFECT
: Industry Norms |
|
J09 |
SHORT-TERM PRICE INCREASE
EFFECT : Industry Norms |
|
J10 |
QUALITY IMPROVEMENT : Industry
Norms |
|
J11 |
EXPORT SALES IMPROVEMENT :
Industry Norms |
|
J12 |
PERSONNEL + STAFF IMPROVEMENT :
Industry Norms |
|
J13 |
MARKETING EXPENDITURE INCREASE
: + 2% : Industry Norms |
|
J14 |
MARKETING EXPENDITURE INCREASE
: + 4% : Industry Norms |
|
J15 |
MARKETING EXPENDITURE INCREASE
: + 6% : Industry Norms |
|
J16 |
MARKETING EXPENDITURE INCREASE
: + 8% : Industry Norms |
|
J17 |
MARKETING EXPENDITURE INCREASE
: +10% : Industry Norms |
|
J18 |
MARKETING EXPENDITURE INCREASE
: +12% : Industry Norms |
|
J19 |
MARKETING EXPENDITURE DECREASE
: - 2% : Industry Norms |
J20 |
MARKETING EXPENDITURE DECREASE
: - 4% : Industry Norms |
J21 |
MARKETING EXPENDITURE DECREASE
: - 6% : Industry Norms |
J22 |
MARKETING EXPENDITURE DECREASE
: - 8% : Industry Norms |
J23 |
MARKETING EXPENDITURE DECREASE :
-10% : Industry Norms |
J24 |
MARKETING EXPENDITURE DECREASE
: -12% : Industry Norms |
J25 |
FIXED MARKETING COST OBJECTIVES
: Industry Norms |
J26 |
VARIABLE MARKETING COST
OBJECTIVES : Industry Norms |
J27 |
GENERAL MARKETING PROCESS COST
OBJECTIVES : Industry Norms |
J28 |
DISTRIBUTION & PRODUCT
DELIVERY COST OBJECTIVES : Industry Norms |
J29 |
ADMINISTRATIVE & GENERAL
EXPENSE OBJECTIVES : Industry Norms |
J30 |
SELLING COST OBJECTIVES : Industry
Norms |
J31 |
ADVERTISING COST OBJECTIVES :
Industry Norms |
J32 |
PROMOTIONAL & PRICING COST
OBJECTIVES : Industry Norms |
J33 |
RESEARCH & PRODUCT COST
OBJECTIVES : Industry Norms |
J34 |
MARKET SHARE BUILDING
OBJECTIVES : Industry Norms |
J35 |
MARKET SHARE HOLDING OBJECTIVES
: Industry Norms |
J36 |
MARKET SHARE HARVESTING
OBJECTIVES : Industry Norms |
J37 |
SALES COST IMPROVEMENT :
Industry Norms |
J38 |
LONG-TERM PRODUCT PRICE CUTTING
: Industry Norms |
J39 |
LONG-TERM PRODUCT PRICE INCREASE
: Industry Norms |
J40 |
PROMOTIONAL EXPENDITURE :
Industry Norms |
J41 |
TARGET MARKETS DEVELOPMENT :
Industry Norms |
J42 |
ORDER TAKING IMPROVEMENTS :
Industry Norms |
J43 |
PRODUCT POSITIONING : Industry
Norms |
J44 |
PRODUCT BRANDING +
MULTI-BRANDING INVESTMENT : Industry Norms |
J45 |
CUSTOMER / ORDER PROCESSING
SYSTEMS INVESTMENT : Industry Norms |
J46 |
SYSTEMS INVESTMENT : Industry
Norms |
J47 |
OVERSEAS DEVELOPMENT : Industry
Norms |
J48 |
SALES PERSONNEL + STAFF IMPROVEMENT
: Industry Norms |
J49 |
MATERIALS & ENERGY COST
SCENARIOS : Industry Norms |
J50 |
PAYROLL & STAFF COST
SCENARIOS : Industry Norms |
J51 |
ADMINISTRATION COST SCENARIOS :
Industry Norms |
J52 |
CAPITAL COST SCENARIOS :
Industry Norms |
J53 |
PLANT & EQUIPMENT COST
SCENARIOS : Industry Norms |
J54 |
SALES & MARKETING COST
SCENARIOS : Industry Norms |
J55 |
NEW PRODUCT & NEW TECHNOLOGY
COST SCENARIOS : Industry Norms |
J56 |
DEPRECIATION &
CAPITALIZATION SCENARIOS : Industry Norms |
J57 |
SHORT TERM BORROWING SCENARIOS
: Industry Norms |
J58 |
LONG TERM FINANCIAL SCENARIOS :
Industry Norms |
J59 |
FINANCIAL & DEBT SERVICING
COST SCENARIOS : Industry Norms |
J60 |
TRADING & OPERATING MARGINS
& PROFITABILITY SCENARIOS : Industry Norms |
J61 |
PROFIT IMPACT FROM MATERIALS
COST REDUCTION : Industry Norms |
J62 |
PROFIT IMPACT FROM PAYROLL COST
REDUCTION : Industry Norms |
J63 |
PROFIT IMPACT FROM PROCESS COST
REDUCTION : Industry Norms |
J64 |
PROFIT IMPACT FROM DISTRIBUTION
COST REDUCTION : Industry Norms |
J65 |
PROFIT IMPACT FROM CUSTOMER
HANDLING COST REDUCTION : Industry Norms |
J66 |
CAPITAL INVESTMENTS OPTIONS:
PROCESS PLANT & EQUIPMENT : Industry Norms |
J67 |
CAPITAL INVESTMENTS OPTIONS:
PREMISES : Industry Norms |
J68 |
CAPITAL INVESTMENTS OPTIONS:
DISTRIBUTION / HANDLING : Industry Norms |
J69 |
CAPITAL INVESTMENTS OPTIONS:
CUSTOMER HANDLING SYSTEMS : Industry Norms |
J70 |
PRODUCT COST IMPROVEMENTS :
Industry Norms |
J71 |
PRODUCT QUALITY IMPROVEMENT :
Industry Norms |
J72 |
CUSTOMER HANDLING IMPROVEMENTS
: Industry Norms |
J73 |
NEW EQUITY SCENARIOS : Industry
Norms |
J74 |
BANK BORROWING: BASE SCENARIOS
: Industry Norms |
J75 |
BANK BORROWING: 3% INFLATION
SCENARIOS : Industry Norms |
J76 |
BANK BORROWING: 6% INFLATION
SCENARIOS : Industry Norms |
J77 |
BANK BORROWING: 9% INFLATION
SCENARIOS : Industry Norms |
J78 |
BOND / DEBENTURES SCENARIOS :
Industry Norms |
J79 |
ASSET SALES: 5% OF ASSETS
SCENARIOS : Industry Norms |
J80 |
ASSET SALES: 10% OF ASSETS
SCENARIOS : Industry Norms |
J81 |
ASSET SALES: 25% OF ASSETS
SCENARIOS : Industry Norms |
J82 |
SELF GENERATED FUNDS: WORST
SCENARIOS : Industry Norms |
J83 |
SELF GENERATED FUNDS: BEST
SCENARIOS : Industry Norms |
J84 |
TRADING CREDIT EXTENSION &
MARGIN REDUCTION SCENARIOS : Industry Norms |
J85 |
NEW CAPITAL SCENARIOS :
Industry Norms |
J86 |
SHORT-TERM LOAN: BASE SCENARIOS
: Industry Norms |
J87 |
SHORT-TERM LOAN: 3% INFLATION
SCENARIOS : Industry Norms |
J88 |
SHORT-TERM LOAN: 6% INFLATION
SCENARIOS : Industry Norms |
J89 |
SHORT-TERM LOAN: 9% INFLATION
SCENARIOS : Industry Norms |
J90 |
LONG-TERM LOAN SCENARIOS :
Industry Norms |
J91 |
ASSET SALES: 5% OF ASSETS
SCENARIOS : Industry Norms |
J92 |
ASSET SALES: 10% OF ASSETS
SCENARIOS : Industry Norms |
J93 |
ASSET SALES: 25% OF ASSETS
SCENARIOS : Industry Norms |
J94 |
PROFIT IMPROVEMENTS: WORST
SCENARIOS : Industry Norms |
J95 |
PROFIT IMPROVEMENTS: BEST
SCENARIOS : Industry Norms |
J96 |
CREDIT EXTENSION & COST
REDUCTION SCENARIOS : Industry Norms |