MARKET SPREADSHEETS

COUNTRY & CITY - TOWN REPORT

COUNTRY & CITY - TOWN MARKET SPREADSHEETS

M0M	MEDIAN FORECAST Scenario Market Forecast
Q0M	MEDIAN FORECAST Scenario Product Share Forecast
M0B	BEST FORECAST Scenario Market Forecast
Q0B	BEST FORECAST Scenario Product Share Forecast
M0W	WORST FORECAST Scenario Market Forecast
Q0W	WORST FORECAST Scenario Product Share Forecast

TOWN MARKET SPREADSHEETS

BASE COUNTRY FORECAST NATIONAL MARKET SCENARIOS This database provides the following Market Scenarios which analyze the effects of various corporate, financial and marketing strategies on the evolution of product penetration in a particular market. Clearly this data can also be applied to companies within the industry and to their own product offerings and those of their competitors. Please read the notes in the Market Definitions page.
M01	MARKETING EXPENDITURE Scenario Market Forecast
Q01	MARKETING EXPENDITURE Scenario Product Share Forecast
M02	NEW PRODUCT DEVELOPMENT Scenario Market Forecast
Q02	NEW PRODUCT DEVELOPMENT Scenario Product Share Forecast
M03	MARKET SEGMENTATION Scenario Market Forecast
Q03	MARKET SEGMENTATION Scenario Product Share Forecast
M04	NEW PLANT + EQUIPMENT INVESTMENT Scenario Market Forecast
Q04	NEW PLANT + EQUIPMENT INVESTMENT Scenario Product Share Forecast
M05	NEW TECHNOLOGY INVESTMENT Scenario Market Forecast
Q05	NEW TECHNOLOGY INVESTMENT Scenario Product Share Forecast
M06	DISTRIBUTION CHANNEL IMPROVEMENT Scenario Market Forecast
Q06	DISTRIBUTION CHANNEL IMPROVEMENT Scenario Product Share Forecast
M07	COST STRUCTURE IMPROVEMENT Scenario Market Forecast
Q07	COST STRUCTURE IMPROVEMENT Scenario Product Share Forecast
M08	SHORT-TERM PRICE CUTTING EFFECT Scenario Market Forecast
Q08	SHORT-TERM PRICE CUTTING EFFECT Scenario Product Share Forecast
M09	SHORT-TERM PRICE INCREASE EFFECT Scenario Market Forecast
Q09	SHORT-TERM PRICE INCREASE EFFECT Scenario Product Share Forecast
M10	QUALITY IMPROVEMENT Scenario Market Forecast
Q10	QUALITY IMPROVEMENT Scenario Product Share Forecast
M11	EXPORT SALES IMPROVEMENT Scenario Market Forecast
Q11	EXPORT SALES IMPROVEMENT Scenario Product Share Forecast
M12	PERSONNEL + STAFF IMPROVEMENT Scenario Market Forecast
Q12	PERSONNEL + STAFF IMPROVEMENT Scenario Product Share Forecast
M13	MARKETING EXPENDITURE INCREASE : + 2% Scenario Market Forecast
Q13	MARKETING EXPENDITURE INCREASE : + 2% Scenario Product Share Forecast
M14	MARKETING EXPENDITURE INCREASE : + 4% Scenario Market Forecast
Q14	MARKETING EXPENDITURE INCREASE : + 4% Scenario Product Share Forecast
M15	MARKETING EXPENDITURE INCREASE : + 6% Scenario Market Forecast
Q15	MARKETING EXPENDITURE INCREASE : + 6% Scenario Product Share Forecast
M16	MARKETING EXPENDITURE INCREASE : + 8% Scenario Market Forecast
Q16	MARKETING EXPENDITURE INCREASE : + 8% Scenario Product Share Forecast
M17	MARKETING EXPENDITURE INCREASE : +10% Scenario Market Forecast
Q17	MARKETING EXPENDITURE INCREASE : +10% Scenario Product Share Forecast
M18	MARKETING EXPENDITURE INCREASE : +12% Scenario Market Forecast
Q18	MARKETING EXPENDITURE INCREASE : +12% Scenario Product Share Forecast
M19	MARKETING EXPENDITURE DECREASE : - 2% Scenario Market Forecast
Q19	MARKETING EXPENDITURE DECREASE : - 2% Scenario Product Share Forecast
M20	MARKETING EXPENDITURE DECREASE : - 4% Scenario Market Forecast
Q20	MARKETING EXPENDITURE DECREASE : - 4% Scenario Product Share Forecast
M21	MARKETING EXPENDITURE DECREASE : - 6% Scenario Market Forecast
Q21	MARKETING EXPENDITURE DECREASE : - 6% Scenario Product Share Forecast
M22	MARKETING EXPENDITURE DECREASE : - 8% Scenario Market Forecast
Q22	MARKETING EXPENDITURE DECREASE : - 8% Scenario Product Share Forecast
M23	MARKETING EXPENDITURE DECREASE : -10% Scenario Market Forecast
Q23	MARKETING EXPENDITURE DECREASE : -10% Scenario Product Share Forecast
M24	MARKETING EXPENDITURE DECREASE : -12% Scenario Market Forecast
Q24	MARKETING EXPENDITURE DECREASE : -12% Scenario Product Share Forecast
M25	FIXED MARKETING COST OBJECTIVES Scenario Market Forecast
Q25	FIXED MARKETING COST OBJECTIVES Scenario Product Share Forecast
M26	VARIABLE MARKETING COST OBJECTIVES Scenario Market Forecast
Q26	VARIABLE MARKETING COST OBJECTIVES Scenario Product Share Forecast
M27	GENERAL MARKETING PROCESS COST OBJECTIVES Scenario Market Forecast
Q27	GENERAL MARKETING PROCESS COST OBJECTIVES Scenario Product Share Forecast
M28	DISTRIBUTION & PRODUCT DELIVERY COST OBJECTIVES Scenario Market Forecast
Q28	DISTRIBUTION/PRODUCT DELIVERY COST OBJECTIVES Scenario Product Share Forecast
M29	ADMINISTRATIVE & GENERAL EXPENSE OBJECTIVES Scenario Market Forecast
Q29	ADMINISTRATIVE & GENERAL EXPENSE OBJECTIVES Scenario Product Share Forecast
M30	SELLING COST OBJECTIVES Scenario Market Forecast
Q30	SELLING COST OBJECTIVES Scenario Product Share Forecast
M31	ADVERTISING COST OBJECTIVES Scenario Market Forecast
Q31	ADVERTISING COST OBJECTIVES Scenario Product Share Forecast
M32	PROMOTIONAL & PRICING COST OBJECTIVES Scenario Market Forecast
Q32	PROMOTIONAL & PRICING COST OBJECTIVES Scenario Product Share Forecast
M33	RESEARCH & PRODUCT COST OBJECTIVES Scenario Market Forecast
Q33	RESEARCH & PRODUCT COST OBJECTIVES Scenario Product Share Forecast
M34	MARKET SHARE BUILDING OBJECTIVES Scenario Market Forecast
Q34	MARKET SHARE BUILDING OBJECTIVES Scenario Product Share Forecast
M35	MARKET SHARE HOLDING OBJECTIVES Scenario Market Forecast
Q35	MARKET SHARE HOLDING OBJECTIVES Scenario Product Share Forecast
M36	MARKET SHARE HARVESTING OBJECTIVES Scenario Market Forecast
Q36	MARKET SHARE HARVESTING OBJECTIVES Scenario Product Share Forecast
M37	SALES COST IMPROVEMENT Scenario Market Forecast
Q37	SALES COST IMPROVEMENT Scenario Product Share Forecast
M38	LONG-TERM PRODUCT PRICE CUTTING Scenario Market Forecast
Q38	LONG-TERM PRODUCT PRICE CUTTING Scenario Product Share Forecast
M39	LONG-TERM PRODUCT PRICE INCREASE Scenario Market Forecast
Q39	LONG-TERM PRODUCT PRICE INCREASE Scenario Product Share Forecast
M40	PROMOTIONAL EXPENDITURE Scenario Market Forecast
Q40	PROMOTIONAL EXPENDITURE Scenario Product Share Forecast
M41	TARGET MARKETS DEVELOPMENT Scenario Market Forecast
Q41	TARGET MARKETS DEVELOPMENT Scenario Product Share Forecast
M42	ORDER TAKING IMPROVEMENTS Scenario Market Forecast
Q42	ORDER TAKING IMPROVEMENTS Scenario Product Share Forecast
M43	PRODUCT POSITIONING Scenario Market Forecast
Q43	PRODUCT POSITIONING Scenario Product Share Forecast
M44	PRODUCT BRANDING + MULTI-BRANDING INVESTMENT Scenario Market Forecast
Q44	PRODUCT BRANDING + MULTI-BRANDING INVESTMENT Scenario Product Share Forecast
M45	CUSTOMER / ORDER PROCESSING SYSTEMS INVESTMENT Scenario Market Forecast
Q45	CUSTOMER/ORDER PROCESSING SYSTEMS INVESTMENT Scen. Product Share Forecast
M46	SYSTEMS INVESTMENT Scenario Market Forecast
Q46	SYSTEMS INVESTMENT Scenario Product Share Forecast
M47	OVERSEAS DEVELOPMENT Scenario Market Forecast
Q47	OVERSEAS DEVELOPMENT Scenario Product Share Forecast
M48	SALES PERSONNEL + STAFF IMPROVEMENT Scenario Market Forecast
Q48	SALES PERSONNEL + STAFF IMPROVEMENT Scenario Product Share Forecast
M49	MATERIALS & ENERGY COST SCENARIOS Market Forecast
Q49	MATERIALS & ENERGY COST SCENARIOS Product Share Forecast
M50	PAYROLL & STAFF COST SCENARIOS Market Forecast
Q50	PAYROLL & STAFF COST SCENARIOS Product Share Forecast
M51	ADMINISTRATION COST SCENARIOS Market Forecast
Q51	ADMINISTRATION COST SCENARIOS Product Share Forecast
M52	CAPITAL COST SCENARIOS Market Forecast
Q52	CAPITAL COST SCENARIOS Product Share Forecast
M53	PLANT & EQUIPMENT COST SCENARIOS Market Forecast
Q53	PLANT & EQUIPMENT COST SCENARIOS Product Share Forecast
M54	SALES & MARKETING COST SCENARIOS Market Forecast
Q54	SALES & MARKETING COST SCENARIOS Product Share Forecast
M55	NEW PRODUCT & NEW TECHNOLOGY COST SCENARIOS Market Forecast
Q55	NEW PRODUCT & NEW TECHNOLOGY COST SCENARIOS Product Share Forecast
M56	DEPRECIATION & CAPITALIZATION SCENARIOS Market Forecast
Q56	DEPRECIATION & CAPITALIZATION SCENARIOS Product Share Forecast
M57	SHORT TERM BORROWING SCENARIOS Market Forecast
Q57	SHORT TERM BORROWING SCENARIOS Product Share Forecast
M58	LONG TERM FINANCIAL SCENARIOS Market Forecast
Q58	LONG TERM FINANCIAL SCENARIOS Product Share Forecast
M59	FINANCIAL & DEBT SERVICING COST SCENARIOS Market Forecast
Q59	FINANCIAL & DEBT SERVICING COST SCENARIOS Product Share Forecast
M60	TRADING & OPERATING MARGINS & PROFITABILITY SCENARIOS Market Forecast
Q60	TRADING & OPERATING MARGINS & PROFITABILITY SCENARIOS Product Share Forecast
M61	PROFIT IMPACT FROM MATERIALS COST REDUCTION Scenario Market Forecast
Q61	PROFIT IMPACT FROM MATERIALS COST REDUCTION Scenario Product Share Forecast
M62	PROFIT IMPACT FROM PAYROLL COST REDUCTION Scenario Market Forecast
Q62	PROFIT IMPACT FROM PAYROLL COST REDUCTION Scenario Product Share Forecast
M63	PROFIT IMPACT FROM PROCESS COST REDUCTION Scenario Market Forecast
Q63	PROFIT IMPACT FROM PROCESS COST REDUCTION Scenario Product Share Forecast
M64	PROFIT IMPACT FROM DISTRIBUTION COST REDUCTION Scenario Market Forecast
Q64	PROFIT IMPACT FROM DISTRIBUTION COST REDUCTION Scenario Product Share Forecast
M65	PROFIT IMPACT FROM CUSTOMER HANDLING COST REDUCTION Scenario Market Forecast
Q65	PROFIT IMPACT: CUSTOMER HANDLING COST REDUCTION Scen. Product Share Forecast
M66	CAPITAL INVESTMENTS OPTIONS: PROCESS PLANT & EQUIPMENT Scen. Market Forecast
Q66	CAPITAL INVESTMENTS OPTIONS: PROCESS PLANT & EQUIPMENT Product Share Forecast
M67	CAPITAL INVESTMENTS OPTIONS: PREMISES Scenario Market Forecast
Q67	CAPITAL INVESTMENTS OPTIONS: PREMISES Scenario Product Share Forecast
M68	CAPITAL INVESTMENTS OPTIONS: DISTRIBUTION / HANDLING Scenario Market Forecast
Q68	CAPITAL INVESTMENTS OPTIONS: DISTRIBUTION / HANDLING Product Share Forecast
M69	CAPITAL INVESTMENTS OPTIONS: CUSTOMER HANDLING SYSTEMS Market Forecast
Q69	CAPITAL INVESTMENTS OPTIONS: CUSTOMER HANDLING SYSTEMS Share Forecast
M70	PRODUCT COST IMPROVEMENTS Scenario Market Forecast
Q70	PRODUCT COST IMPROVEMENTS Scenario Product Share Forecast
M71	PRODUCT QUALITY IMPROVEMENT Scenario Market Forecast
Q71	PRODUCT QUALITY IMPROVEMENT Scenario Product Share Forecast
M72	CUSTOMER HANDLING IMPROVEMENTS Scenario Market Forecast
Q72	CUSTOMER HANDLING IMPROVEMENTS Scenario Product Share Forecast
M73	NEW EQUITY SCENARIOS Market Forecast
Q73	NEW EQUITY SCENARIOS Product Share Forecast
M74	BANK BORROWING: BASE SCENARIOS Market Forecast
Q74	BANK BORROWING: BASE SCENARIOS Product Share Forecast
M75	BANK BORROWING: 3% INFLATION SCENARIOS Market Forecast
Q75	BANK BORROWING: 3% INFLATION SCENARIOS Product Share Forecast
M76	BANK BORROWING: 6% INFLATION SCENARIOS Market Forecast
Q76	BANK BORROWING: 6% INFLATION SCENARIOS Product Share Forecast
M77	BANK BORROWING: 9% INFLATION SCENARIOS Market Forecast
Q77	BANK BORROWING: 9% INFLATION SCENARIOS Product Share Forecast
M78	BOND / DEBENTURES SCENARIOS Market Forecast
Q78	BOND / DEBENTURES SCENARIOS Product Share Forecast
M79	ASSET SALES: 5% OF ASSETS SCENARIOS Market Forecast
Q79	ASSET SALES: 5% OF ASSETS SCENARIOS Product Share Forecast
M80	ASSET SALES: 10% OF ASSETS SCENARIOS Market Forecast
Q80	ASSET SALES: 10% OF ASSETS SCENARIOS Product Share Forecast
M81	ASSET SALES: 25% OF ASSETS SCENARIOS Market Forecast
Q81	ASSET SALES: 25% OF ASSETS SCENARIOS Product Share Forecast
M82	SELF GENERATED FUNDS: WORST SCENARIOS Market Forecast
Q82	SELF GENERATED FUNDS: WORST SCENARIOS Product Share Forecast
M83	SELF GENERATED FUNDS: BEST SCENARIOS Market Forecast
Q83	SELF GENERATED FUNDS: BEST SCENARIOS Product Share Forecast
M84	TRADING CREDIT EXTENSION & MARGIN REDUCTION SCENARIOS Market Forecast
Q84	TRADING CREDIT EXTENSION & MARGIN REDUCTION SCENARIOS Share Forecast
M85	NEW CAPITAL SCENARIOS Market Forecast
Q85	NEW CAPITAL SCENARIOS Product Share Forecast
M86	SHORT-TERM LOAN: BASE SCENARIOS Market Forecast
Q86	SHORT-TERM LOAN: BASE SCENARIOS Product Share Forecast
M87	SHORT-TERM LOAN: 3% INFLATION SCENARIOS Market Forecast
Q87	SHORT-TERM LOAN: 3% INFLATION SCENARIOS Product Share Forecast
M88	SHORT-TERM LOAN: 6% INFLATION SCENARIOS Market Forecast
Q88	SHORT-TERM LOAN: 6% INFLATION SCENARIOS Product Share Forecast
M89	SHORT-TERM LOAN: 9% INFLATION SCENARIOS Market Forecast
Q89	SHORT-TERM LOAN: 9% INFLATION SCENARIOS Product Share Forecast
M90	LONG-TERM LOAN SCENARIOS Market Forecast
Q90	LONG-TERM LOAN SCENARIOS Product Share Forecast
M91	ASSET SALES: 5% OF ASSETS SCENARIOS Market Forecast
Q91	ASSET SALES: 5% OF ASSETS SCENARIOS Product Share Forecast
M92	ASSET SALES: 10% OF ASSETS SCENARIOS Market Forecast
Q92	ASSET SALES: 10% OF ASSETS SCENARIOS Product Share Forecast
M93	ASSET SALES: 25% OF ASSETS SCENARIOS Market Forecast
Q93	ASSET SALES: 25% OF ASSETS SCENARIOS Product Share Forecast
M94	PROFIT IMPROVEMENTS: WORST SCENARIOS Market Forecast
Q94	PROFIT IMPROVEMENTS: WORST SCENARIOS Product Share Forecast
M95	PROFIT IMPROVEMENTS: BEST SCENARIOS Market Forecast
Q95	PROFIT IMPROVEMENTS: BEST SCENARIOS Product Share Forecast
M96	CREDIT EXTENSION & COST REDUCTION SCENARIOS Market Forecast
Q96	CREDIT EXTENSION & COST REDUCTION SCENARIOS Product Share Forecast

CURRENCY DATA: The currency figures given in this report are in U.S. Dollars. If the Windows Regional Settings on your computer is set to a non-U.S. setting then the currency symbol ($) may appear in the local currency (€, £, ¥, etc.). Either reset your Regional settings, or alternatively read all currency figures in this report as being U.S. Dollars (US$).