BASE REFERENCE FORECAST MARKET SCENARIOS
BASE COUNTRY
This database provides the following
base reference Market Scenarios (for
the base Country) which analyze the effects of various corporate,
financial and marketing strategies on the evolution of product penetration in a particular market and
in respect of potential world markets.
Clearly this data can also be applied to companies within the industry and to their own product
offerings in world markets and those of their competitors.
Please read the notes in the Market Definitions page.
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M01 |
MARKETING EXPENDITURE Scenario Market Forecast
|
Q01 |
MARKETING EXPENDITURE Scenario Product Share Forecast
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M02 |
NEW PRODUCT DEVELOPMENT Scenario Market Forecast
|
Q02 |
NEW PRODUCT DEVELOPMENT Scenario Product Share Forecast
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M03 |
MARKET SEGMENTATION Scenario Market Forecast
|
Q03 |
MARKET SEGMENTATION Scenario Product Share Forecast
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M04 |
NEW PLANT + EQUIPMENT INVESTMENT Scenario Market Forecast
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Q04 |
NEW PLANT + EQUIPMENT INVESTMENT Scenario Product Share Forecast
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M05 |
NEW TECHNOLOGY INVESTMENT Scenario Market Forecast
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Q05 |
NEW TECHNOLOGY INVESTMENT Scenario Product Share Forecast
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M06 |
DISTRIBUTION CHANNEL IMPROVEMENT Scenario Market Forecast
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Q06 |
DISTRIBUTION CHANNEL IMPROVEMENT Scenario Product Share Forecast
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M07 |
COST STRUCTURE IMPROVEMENT Scenario Market Forecast
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Q07 |
COST STRUCTURE IMPROVEMENT Scenario Product Share Forecast
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M08 |
SHORT-TERM PRICE CUTTING EFFECT Scenario Market Forecast
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Q08 |
SHORT-TERM PRICE CUTTING EFFECT Scenario Product Share Forecast
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M09 |
SHORT-TERM PRICE INCREASE EFFECT Scenario Market Forecast
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Q09 |
SHORT-TERM PRICE INCREASE EFFECT Scenario Product Share Forecast
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M10 |
QUALITY IMPROVEMENT Scenario Market Forecast
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Q10 |
QUALITY IMPROVEMENT Scenario Product Share Forecast
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M11 |
EXPORT SALES IMPROVEMENT Scenario Market Forecast
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Q11 |
EXPORT SALES IMPROVEMENT Scenario Product Share Forecast
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M12 |
PERSONNEL + STAFF IMPROVEMENT Scenario Market Forecast
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Q12 |
PERSONNEL + STAFF IMPROVEMENT Scenario Product Share Forecast
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M13 |
MARKETING EXPENDITURE INCREASE : + 2% Scenario Market Forecast
|
Q13 |
MARKETING EXPENDITURE INCREASE : + 2% Scenario Product Share Forecast
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M14 |
MARKETING EXPENDITURE INCREASE : + 4% Scenario Market Forecast
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Q14 |
MARKETING EXPENDITURE INCREASE : + 4% Scenario Product Share Forecast
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M15 |
MARKETING EXPENDITURE INCREASE : + 6% Scenario Market Forecast
|
Q15 |
MARKETING EXPENDITURE INCREASE : + 6% Scenario Product Share Forecast
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M16 |
MARKETING EXPENDITURE INCREASE : + 8% Scenario Market Forecast
|
Q16 |
MARKETING EXPENDITURE INCREASE : + 8% Scenario Product Share Forecast
|
M17 |
MARKETING EXPENDITURE INCREASE : +10% Scenario Market Forecast
|
Q17 |
MARKETING EXPENDITURE INCREASE : +10% Scenario Product Share Forecast
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M18 |
MARKETING EXPENDITURE INCREASE : +12% Scenario Market Forecast
|
Q18 |
MARKETING EXPENDITURE INCREASE : +12% Scenario Product Share Forecast
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M19 |
MARKETING EXPENDITURE DECREASE : - 2% Scenario Market Forecast
|
Q19 |
MARKETING EXPENDITURE DECREASE : - 2% Scenario Product Share Forecast
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M20 |
MARKETING EXPENDITURE DECREASE : - 4% Scenario Market Forecast
|
Q20 |
MARKETING EXPENDITURE DECREASE : - 4% Scenario Product Share Forecast
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M21 |
MARKETING EXPENDITURE DECREASE : - 6% Scenario Market Forecast
|
Q21 |
MARKETING EXPENDITURE DECREASE : - 6% Scenario Product Share Forecast
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M22 |
MARKETING EXPENDITURE DECREASE : - 8% Scenario Market Forecast
|
Q22 |
MARKETING EXPENDITURE DECREASE : - 8% Scenario Product Share Forecast
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M23 |
MARKETING EXPENDITURE DECREASE : -10% Scenario Market Forecast
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Q23 |
MARKETING EXPENDITURE DECREASE : -10% Scenario Product Share Forecast
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M24 |
MARKETING EXPENDITURE DECREASE : -12% Scenario Market Forecast
|
Q24 |
MARKETING EXPENDITURE DECREASE : -12% Scenario Product Share Forecast
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M25 |
FIXED MARKETING COST OBJECTIVES Scenario Market Forecast
|
Q25 |
FIXED MARKETING COST OBJECTIVES Scenario Product Share Forecast
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M26 |
VARIABLE MARKETING COST OBJECTIVES Scenario Market Forecast
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Q26 |
VARIABLE MARKETING COST OBJECTIVES Scenario Product Share Forecast
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M27 |
GENERAL MARKETING PROCESS COST OBJECTIVES Scenario Market Forecast
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Q27 |
GENERAL MARKETING PROCESS COST OBJECTIVES Scenario Product Share Forecast
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M28 |
DISTRIBUTION & PRODUCT DELIVERY COST OBJECTIVES Scenario Market Forecast
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Q28 |
DISTRIBUTION/PRODUCT DELIVERY COST OBJECTIVES Scenario Product Share Forecast
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M29 |
ADMINISTRATIVE & GENERAL EXPENSE OBJECTIVES Scenario Market Forecast
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Q29 |
ADMINISTRATIVE & GENERAL EXPENSE OBJECTIVES Scenario Product Share Forecast
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M30 |
SELLING COST OBJECTIVES Scenario Market Forecast
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Q30 |
SELLING COST OBJECTIVES Scenario Product Share Forecast
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M31 |
ADVERTISING COST OBJECTIVES Scenario Market Forecast
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Q31 |
ADVERTISING COST OBJECTIVES Scenario Product Share Forecast
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M32 |
PROMOTIONAL & PRICING COST OBJECTIVES Scenario Market Forecast
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Q32 |
PROMOTIONAL & PRICING COST OBJECTIVES Scenario Product Share Forecast
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M33 |
RESEARCH & PRODUCT COST OBJECTIVES Scenario Market Forecast
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Q33 |
RESEARCH & PRODUCT COST OBJECTIVES Scenario Product Share Forecast
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M34 |
MARKET SHARE BUILDING OBJECTIVES Scenario Market Forecast
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Q34 |
MARKET SHARE BUILDING OBJECTIVES Scenario Product Share Forecast
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M35 |
MARKET SHARE HOLDING OBJECTIVES Scenario Market Forecast
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Q35 |
MARKET SHARE HOLDING OBJECTIVES Scenario Product Share Forecast
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M36 |
MARKET SHARE HARVESTING OBJECTIVES Scenario Market Forecast
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Q36 |
MARKET SHARE HARVESTING OBJECTIVES Scenario Product Share Forecast
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M37 |
SALES COST IMPROVEMENT Scenario Market Forecast
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Q37 |
SALES COST IMPROVEMENT Scenario Product Share Forecast
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M38 |
LONG-TERM PRODUCT PRICE CUTTING Scenario Market Forecast
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Q38 |
LONG-TERM PRODUCT PRICE CUTTING Scenario Product Share Forecast
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M39 |
LONG-TERM PRODUCT PRICE INCREASE Scenario Market Forecast
|
Q39 |
LONG-TERM PRODUCT PRICE INCREASE Scenario Product Share Forecast
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M40 |
PROMOTIONAL EXPENDITURE Scenario Market Forecast
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Q40 |
PROMOTIONAL EXPENDITURE Scenario Product Share Forecast
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M41 |
TARGET MARKETS DEVELOPMENT Scenario Market Forecast
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Q41 |
TARGET MARKETS DEVELOPMENT Scenario Product Share Forecast
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M42 |
ORDER TAKING IMPROVEMENTS Scenario Market Forecast
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Q42 |
ORDER TAKING IMPROVEMENTS Scenario Product Share Forecast
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M43 |
PRODUCT POSITIONING Scenario Market Forecast
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Q43 |
PRODUCT POSITIONING Scenario Product Share Forecast
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M44 |
PRODUCT BRANDING + MULTI-BRANDING INVESTMENT Scenario Market Forecast
|
Q44 |
PRODUCT BRANDING + MULTI-BRANDING INVESTMENT Scenario Product Share Forecast
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M45 |
CUSTOMER / ORDER PROCESSING SYSTEMS INVESTMENT Scenario Market Forecast
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Q45 |
CUSTOMER/ORDER PROCESSING SYSTEMS INVESTMENT Scen. Product Share Forecast
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M46 |
SYSTEMS INVESTMENT Scenario Market Forecast
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Q46 |
SYSTEMS INVESTMENT Scenario Product Share Forecast
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M47 |
OVERSEAS DEVELOPMENT Scenario Market Forecast
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Q47 |
OVERSEAS DEVELOPMENT Scenario Product Share Forecast
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M48 |
SALES PERSONNEL + STAFF IMPROVEMENT Scenario Market Forecast
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Q48 |
SALES PERSONNEL + STAFF IMPROVEMENT Scenario Product Share Forecast
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M49 |
MATERIALS & ENERGY COST SCENARIOS Market Forecast
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Q49 |
MATERIALS & ENERGY COST SCENARIOS Product Share Forecast
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M50 |
PAYROLL & STAFF COST SCENARIOS Market Forecast
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Q50 |
PAYROLL & STAFF COST SCENARIOS Product Share Forecast
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M51 |
ADMINISTRATION COST SCENARIOS Market Forecast
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Q51 |
ADMINISTRATION COST SCENARIOS Product Share Forecast
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M52 |
CAPITAL COST SCENARIOS Market Forecast
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Q52 |
CAPITAL COST SCENARIOS Product Share Forecast
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M53 |
PLANT & EQUIPMENT COST SCENARIOS Market Forecast
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Q53 |
PLANT & EQUIPMENT COST SCENARIOS Product Share Forecast
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M54 |
SALES & MARKETING COST SCENARIOS Market Forecast
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Q54 |
SALES & MARKETING COST SCENARIOS Product Share Forecast
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M55 |
NEW PRODUCT & NEW TECHNOLOGY COST SCENARIOS Market Forecast
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Q55 |
NEW PRODUCT & NEW TECHNOLOGY COST SCENARIOS Product Share Forecast
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M56 |
DEPRECIATION &
CAPITALIZATION SCENARIOS Market Forecast
|
Q56 |
DEPRECIATION &
CAPITALIZATION SCENARIOS Product Share Forecast
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M57 |
SHORT TERM BORROWING SCENARIOS Market Forecast
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Q57 |
SHORT TERM BORROWING SCENARIOS Product Share Forecast
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M58 |
LONG TERM FINANCIAL SCENARIOS Market Forecast
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Q58 |
LONG TERM FINANCIAL SCENARIOS Product Share Forecast
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M59 |
FINANCIAL & DEBT SERVICING COST SCENARIOS Market Forecast
|
Q59 |
FINANCIAL & DEBT SERVICING COST SCENARIOS Product Share Forecast
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M60 |
TRADING & OPERATING MARGINS & PROFITABILITY SCENARIOS Market Forecast
|
Q60 |
TRADING & OPERATING MARGINS & PROFITABILITY SCENARIOS Product Share Forecast
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M61 |
PROFIT IMPACT FROM MATERIALS COST REDUCTION Scenario Market Forecast
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Q61 |
PROFIT IMPACT FROM MATERIALS COST REDUCTION Scenario Product Share Forecast
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M62 |
PROFIT IMPACT FROM PAYROLL COST REDUCTION Scenario Market Forecast
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Q62 |
PROFIT IMPACT FROM PAYROLL COST REDUCTION Scenario Product Share Forecast
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M63 |
PROFIT IMPACT FROM PROCESS COST REDUCTION Scenario Market Forecast
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Q63 |
PROFIT IMPACT FROM PROCESS COST REDUCTION Scenario Product Share Forecast
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M64 |
PROFIT IMPACT FROM DISTRIBUTION COST REDUCTION Scenario Market Forecast
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Q64 |
PROFIT IMPACT FROM DISTRIBUTION COST REDUCTION Scenario Product Share Forecast
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M65 |
PROFIT IMPACT FROM CUSTOMER HANDLING COST REDUCTION Scenario Market Forecast
|
Q65 |
PROFIT IMPACT: CUSTOMER HANDLING COST REDUCTION Scen. Product Share Forecast
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M66 |
CAPITAL INVESTMENTS OPTIONS: PROCESS PLANT & EQUIPMENT Scen. Market Forecast
|
Q66 |
CAPITAL INVESTMENTS OPTIONS: PROCESS PLANT & EQUIPMENT Product Share Forecast
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M67 |
CAPITAL INVESTMENTS OPTIONS: PREMISES Scenario Market Forecast
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Q67 |
CAPITAL INVESTMENTS OPTIONS: PREMISES Scenario Product Share Forecast
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M68 |
CAPITAL INVESTMENTS OPTIONS: DISTRIBUTION / HANDLING Scenario Market Forecast
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Q68 |
CAPITAL INVESTMENTS OPTIONS: DISTRIBUTION / HANDLING Product Share Forecast
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M69 |
CAPITAL INVESTMENTS OPTIONS: CUSTOMER HANDLING SYSTEMS Market Forecast
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Q69 |
CAPITAL INVESTMENTS OPTIONS: CUSTOMER HANDLING SYSTEMS Share Forecast
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M70 |
PRODUCT COST IMPROVEMENTS Scenario Market Forecast
|
Q70 |
PRODUCT COST IMPROVEMENTS Scenario Product Share Forecast
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M71 |
PRODUCT QUALITY IMPROVEMENT Scenario Market Forecast
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Q71 |
PRODUCT QUALITY IMPROVEMENT Scenario Product Share Forecast
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M72 |
CUSTOMER HANDLING IMPROVEMENTS Scenario Market Forecast
|
Q72 |
CUSTOMER HANDLING IMPROVEMENTS Scenario Product Share Forecast
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M73 |
NEW EQUITY SCENARIOS Market Forecast
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Q73 |
NEW EQUITY SCENARIOS Product Share Forecast
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M74 |
BANK BORROWING: BASE SCENARIOS Market Forecast
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Q74 |
BANK BORROWING: BASE SCENARIOS Product Share Forecast
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M75 |
BANK BORROWING: 3% INFLATION SCENARIOS Market Forecast
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Q75 |
BANK BORROWING: 3% INFLATION SCENARIOS Product Share Forecast
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M76 |
BANK BORROWING: 6% INFLATION SCENARIOS Market Forecast
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Q76 |
BANK BORROWING: 6% INFLATION SCENARIOS Product Share Forecast
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M77 |
BANK BORROWING: 9% INFLATION SCENARIOS Market Forecast
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Q77 |
BANK BORROWING: 9% INFLATION SCENARIOS Product Share Forecast
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M78 |
BOND / DEBENTURES SCENARIOS Market Forecast
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Q78 |
BOND / DEBENTURES SCENARIOS Product Share Forecast
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M79 |
ASSET SALES: 5% OF ASSETS SCENARIOS Market Forecast
|
Q79 |
ASSET SALES: 5% OF ASSETS SCENARIOS Product Share Forecast
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M80 |
ASSET SALES: 10% OF ASSETS SCENARIOS Market Forecast
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Q80 |
ASSET SALES: 10% OF ASSETS SCENARIOS Product Share Forecast
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M81 |
ASSET SALES: 25% OF ASSETS SCENARIOS Market Forecast
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Q81 |
ASSET SALES: 25% OF ASSETS SCENARIOS Product Share Forecast
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M82 |
SELF GENERATED FUNDS: WORST SCENARIOS Market Forecast
|
Q82 |
SELF GENERATED FUNDS: WORST SCENARIOS Product Share Forecast
|
M83 |
SELF GENERATED FUNDS: BEST SCENARIOS Market Forecast
|
Q83 |
SELF GENERATED FUNDS: BEST SCENARIOS Product Share Forecast
|
M84 |
TRADING CREDIT EXTENSION & MARGIN REDUCTION SCENARIOS Market Forecast
|
Q84 |
TRADING CREDIT EXTENSION & MARGIN REDUCTION SCENARIOS Share Forecast
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M85 |
NEW CAPITAL SCENARIOS Market Forecast
|
Q85 |
NEW CAPITAL SCENARIOS Product Share Forecast
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M86 |
SHORT-TERM LOAN: BASE SCENARIOS Market Forecast
|
Q86 |
SHORT-TERM LOAN: BASE SCENARIOS Product Share Forecast
|
M87 |
SHORT-TERM LOAN: 3% INFLATION SCENARIOS Market Forecast
|
Q87 |
SHORT-TERM LOAN: 3% INFLATION SCENARIOS Product Share Forecast
|
M88 |
SHORT-TERM LOAN: 6% INFLATION SCENARIOS Market Forecast
|
Q88 |
SHORT-TERM LOAN: 6% INFLATION SCENARIOS Product Share Forecast
|
M89 |
SHORT-TERM LOAN: 9% INFLATION SCENARIOS Market Forecast
|
Q89 |
SHORT-TERM LOAN: 9% INFLATION SCENARIOS Product Share Forecast
|
M90 |
LONG-TERM LOAN SCENARIOS Market Forecast
|
Q90 |
LONG-TERM LOAN SCENARIOS Product Share Forecast
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M91 |
ASSET SALES: 5% OF ASSETS SCENARIOS Market Forecast
|
Q91 |
ASSET SALES: 5% OF ASSETS SCENARIOS Product Share Forecast
|
M92 |
ASSET SALES: 10% OF ASSETS SCENARIOS Market Forecast
|
Q92 |
ASSET SALES: 10% OF ASSETS SCENARIOS Product Share Forecast
|
M93 |
ASSET SALES: 25% OF ASSETS SCENARIOS Market Forecast
|
Q93 |
ASSET SALES: 25% OF ASSETS SCENARIOS Product Share Forecast
|
M94 |
PROFIT IMPROVEMENTS: WORST SCENARIOS Market Forecast
|
Q94 |
PROFIT IMPROVEMENTS: WORST SCENARIOS Product Share Forecast
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M95 |
PROFIT IMPROVEMENTS: BEST SCENARIOS Market Forecast
|
Q95 |
PROFIT IMPROVEMENTS: BEST SCENARIOS Product Share Forecast
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M96 |
CREDIT EXTENSION & COST REDUCTION SCENARIOS Market Forecast
|
Q96 |
CREDIT EXTENSION & COST REDUCTION SCENARIOS Product Share Forecast
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