All DataGroup report databases are entirely held on computer and thus one access the database and generate a separate report for each client order. As the databases are computerized, one can access one or more database and generate what is called a Customized Report; this can cover any number of product groups or market sectors not covered in the Standard Reports.

If a client wanted data from a number of separate databases (plus other correlation) then this can be done and produced as one report. Thus the client saves money and gets a report on the exact products and markets of interest.

Clients can specify exactly what information they need and the DataGroup database experts will extract the precise data for the client.

EXAMPLE:        it's very simple and easy to get exactly the data you need...

Another way of accessing data for a Customized Report is by exactly specifying the product or market of interest.

Thus, for example, if a client wanted simply to know about:- "Wood finish, Sprung Bed Headboards" for a specific market segment, say, Consumers aged 21-35, of a C1 Social Group, Located in Bavaria, Paris, Madrid, Sardinia and Luton - then it would be more simple for the client to order a specific report with this specification, entitled:- Wood finish, Sprung Bed Headboards for Consumers aged 21-35, of a C1 Social Group, Located in Bavaria, Paris, Madrid, Sardinia and Luton.

Report Title:  FURNITURE RETAILERS + PRODUCTS (With an Emphasis on Bedrooms)

  1. Furniture Retailers: All Multiples
  2. Furniture Retailers: All Independents
  3. Furniture Retailers: Bedroom only

This part of the Customized report would come from the "Services" database called "RETAILERS: FURNITURE" [M10108].

  4. Bedroom Furniture: Beds
  5. Bedroom Furniture: Storage
  6. Bedroom Furniture: Children + Nursery
  7. Furniture: All other Domestic Furniture

This data would be accessed from the "FURNITURE" database [M03216] or from the Major Industries "FURNITURE" database ]S0559].

  8. Beds: Sprung
  9. Beds: Un-sprung
10. Mattresses: Sprung
11. Mattresses: Foam
12. Water Beds
13. All other Bedroom Furniture

The "Beds" part of the report would come from the "BEDS" database (M03170). Whereas the "Beds: Sprung" data would come from 3 separate Product report databases on Beds: Metal [P25144], Beds: Wood (P25115) and Beds: Other [P25151-4].

14. Beds (Sprung): Headboard
15. Beds (Sprung): Frame
16. Beds (Sprung): Cabinets

Again from the above four "Beds" databases a more detailed breakdown would be obtained for the "Sprung" Beds.

17. Beds (Sprung) Headboards: Wood finish
18. Beds (Sprung) Headboards: Cloth covered
19. Beds (Sprung) Headboards: Metal & Wrought

A further breakdown would then be accessed for "Headboards" by type of Headboard.

20. End User Profile for:
   Beds (Sprung) Headboards with Wood finish
      By Age Groups
      By Social Group
      By Geographic Location / Region / City

The "Beds (Sprung) Headboards: Wood finish" data is gathered from the above data, plus a separate Product Code database. In fact the Product Code for "Wood finish, Sprung Beds Headboards" is P2511513. This would then be accessed with reference to the End User or Consumer profile.

21. ... et cetera ...

The search can go deeper into the various databases and thus the ability to produce CUSTOMIZED REPORTS is limitless.