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CONTENTS
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Page
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1
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The Mission Statement |
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2
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The Goals |
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3
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Business
details |
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4
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Personnel
& Staffing |
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5
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Market Research
Summary |
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6
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Products and
Services |
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7
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Product
Pricing |
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8
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The Market |
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9
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Customers |
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10
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Marketing
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11
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Promotional Activities |
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12
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After-Sales |
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13
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Competitors |
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14
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Competitive Advantages |
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15
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Location |
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16
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Premises |
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17
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Equipment |
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18
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Suppliers |
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19
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Establishment
Costs & Source of Funding |
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20
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Financial
Statement |
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21
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Cash Flow |
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22
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Forecast
Profit & Loss Account + Balance Sheet |
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23
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Timing &
Action List |
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24
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Market
Research |
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25
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Tactical
& Strategic Business Report |
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