The Decision Maker Profile Grid shown below refers to the Decision Maker Profile datafiles which are found as both Excel spreadsheets and Access database tables.

Whereas the data provided in the datafiles enable the reader to produce factor specific conclusions, as well as both graphic representations and programmatically generated forecasting models, the reader can further use this data to produce checklists and programming matrices based on one’s own evaluation of the factors. To this end the document matrix below, and/or the (‘DECISIONMAKERS.xls’ in the ‘../xls’ folder), can be used by the reader. Alternatively, this grid (‘DECISIONMAKERS.htm’ in the ‘../HTM’ folder) can be opened in Word, completed, and then copied and pasted into an Excel spreadsheet (preserving all the relevant cells) after completion. For further information on the fields within the Grid and on the manipulation of the data please refer to the definition file.

SECTORS

01

02

03

04

05

06

07

08

09

10

11

12

13

14

15

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

DMU

TOTAL

PRIMARY BUYERS

1

Age Group <= 19 years

2

Age Group: 20 - 24 years

3

Age Group: 25 - 34 years

4

Age Group: 35 - 44 years

5

Age Group: 45 - 54 years

6

Age Group: 55 - 64 years

7

Age Group: 65+ years

8

Social Group: AB

9

Social Group: C1

10

Social Group: C2

11

Social Group: DE

END USERS

12

Age Group <= 19 years

13

Age Group: 20 - 24 years

14

Age Group: 25 - 34 years

15

Age Group: 35 - 44 years

16

Age Group: 45 - 54 years

17

Age Group: 55 - 64 years

18

Age Group: 65+ years

19

Social Group: AB

20

Social Group: C1

21

Social Group: C2

22

Social Group: DE

TOTALS for SEGMENTS: 

SECTOR TOTALS: