LEGEND

This report contains thousands of spreadsheets and tables and in order to provide readers with a ready reference identifier it is necessary to identify the various topics with a pictorial representation. The report uses a consistent set of pictorial references which will enable the reader to quickly identify the information sought. The same symbols are used as icons in the on-line modelling and forecasting systems software.

This is an entry level product and thus the animated icons and images are designed to provide a ready reference to enable users to know where they are in the database; however, experienced users may find the animations unnecessary and thus in the more advanced products the "ChangeIcon" utility can be used to universally replace icons and images with others from the 'Image Bin' folder or with the users' own images.

ABC	The code beside any link represents both the name of the Excel spreadsheet found in the 'xls_MarketResearch' or the 'xls_Corporate' folders as well as the Access tables found in the 'MarketResearch.mdb', World.mdb or the 'Corporate.mdb' files in the 'MDB' folder.
ABC.HTM	A code with a 'HTM' type beside any link represents an 'HTM' page found in the root directory of the report. In addition the 'HTM' page will be based on data which can be found as an Excel spreadsheet and Access table.
	ADMINISTRATION
	ADVERTISING
	ANCILLARY SERVICES
	BIG FILE - Wait while loading...
	COMPARISON GRAPHIC [Recommended]
	COMPETITIVE ANALYSIS
	COMPETITOR FACTORS
	COMPETITORS
	CRITICAL FACTORS
	DATABASE FLOWCHART
	DISTRIBUTION
	DISTRIBUTION CHANNELS
	DISTRIBUTION EMPLOYMENT
	END USERS
	EXCEL SOLVER SPREADSHEET
	EXCEL SPREADSHEETS
	EXPORT
	FINANCIAL DATA
	FINANCIAL DATA SPREADSHEETS
	GEOGRAPHIC DATA
	GRID: Reader working grid
	IMMEDIATE, OEM or TRADE BUYERS
	INDUSTRY DATA
	INDUSTRY NORMS
	INFORMATION & DEFINITIONS
	INFORMATION & DEFINITIONS
	INFORMATION & EXPLANATIONS
	MAJOR CITY DATA
	MARKET DATA
	MARKET AVAILABILITY DEFINITION
	MARKET AVAILABILITY DEFINITION
	MARKET AVAILABILITY DATA
	MARKET FORECAST SCENARIOS
	MARKET SERVICED
	MARKET TARGET
	NORTH AMERICAN INDUSTRY CLASSIFICATIONS
	NORTH AMERICAN INDUSTRY CLASSIFICATIONS BRIDGE
	OPERATIONAL ANALYSIS
	OPERATIONS
	Page: HTM page link
	PERCEPTION DEFINITION
	PERFORMANCE GRID FACTORS
	PERSONNEL
	PHYSICAL DISTRIBUTION
	PLANNING GRIDS
	PROCESSES
	PRODUCT ANALYSIS
	PRODUCT FLOW
	PRODUCT MIX
	PRODUCT SEGMENTATION
	PRODUCT LAUNCH
	PRODUCT DEVELOPMENT
	PRODUCTS
	PROMOTIONAL
	PRICING
	QUERY: a Query linking the various tables is recommended to obtain a result.
	PURCHASING POWER PARITY
	REAL TERMS
	REFERENCE DATA
	RESEARCH & DEVELOPMENT
	RISK ANALYSIS
	SEARCH
	SPREADSHEET
	SALES & BUYERS
	SALES FORCE
	SALES PROMOTION
	SPREADSHEET for STRATEGIC TOPICS
	SQL or ACCESS DATABASES
	STRATEGIC
	SURVEYS
	TACTICAL
	TECHNOLOGY
	TOWN & CITY DATA
	TRADE CELL ANALYSIS
	TRADE CELL
	VALUATION
	WORLD DATA