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TABLE OF CONTENTS Volume 2 |
The Tactical Analysis of |
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| 2 | VOLUME 2.1 |
| 2 | COMPANY FINANCIAL DATA FORECAST |
| 6 | ~ NOTES + DEFINITIONS |
| 8 | ~ GRAPHICS USED |
| 10 | VOLUME 2.1.1 |
| 10 | COMPANY FINANCIAL DATA FORECAST |
| 12 | ~ PRIME FORECAST |
| 14 | ~ BASIS OF THE FORECASTS |
| 14 | BASE FINANCIAL + OPERATIONAL FORECAST |
| 14 | ~ ~ ~ 6 Year Base Forecast Data for the Company. |
| 15 | ~ NOTES + DEFINITIONS |
| 16 | PRIME FORECAST : TOTAL SALES |
| 17 | PRIME FORECAST : DOMESTIC SALES |
| 18 | PRIME FORECAST : OVERSEAS TURNOVER |
| 19 | PRIME FORECAST : PRE-TAX PROFIT |
| 20 | PRIME FORECAST : INTEREST PAID |
| 22 | PRIME FORECAST : NON-TRADING INCOME |
| 24 | PRIME FORECAST : OPERATING PROFIT |
| 25 | PRIME FORECAST : DEPRECIATION |
| 26 | PRIME FORECAST : TRADING PROFIT |
| 27 | PRIME FORECAST : FIXED ASSETS |
| 28 | PRIME FORECAST : INTANGIBLE ASSETS |
| 29 | PRIME FORECAST : INTERMEDIATE ASSETS |
| 30 | PRIME FORECAST : TOTAL FIXED ASSETS |
| 31 | PRIME FORECAST : STOCKS |
| 32 | PRIME FORECAST : DEBTORS |
| 33 | PRIME FORECAST : MISCELLANEOUS CURRENT ASSETS |
| 35 | PRIME FORECAST : TOTAL CURRENT ASSETS |
| 36 | PRIME FORECAST : TOTAL ASSETS |
| 37 | PRIME FORECAST : CREDITORS |
| 39 | PRIME FORECAST : SHORT TERM LOANS |
| 40 | PRIME FORECAST : MISCELLANEOUS CURRENT LIABILITIES |
| 42 | PRIME FORECAST : TOTAL CURRENT LIABILITIES |
| 44 | PRIME FORECAST : NET ASSETS |
| 45 | PRIME FORECAST : SHAREHOLDERS FUNDS |
| 47 | PRIME FORECAST : LONG TERM LOANS |
| 49 | PRIME FORECAST : MISCELLANEOUS LONG TERM LIABILITIES |
| 50 | PRIME FORECAST : CAPITAL EMPLOYED |
| 52 | PRIME FORECAST : DIRECTORS' REMUNERATIONS |
| 54 | PRIME FORECAST : EMPLOYEES' REMUNERATIONS |
| 56 | PRIME FORECAST : TOTAL EMPLOYEES |
| 57 | PRIME FORECAST : RETURN ON CAPITAL |
| 58 | PRIME FORECAST : RETURN ON ASSETS |
| 59 | PRIME FORECAST : RETURN ON SHAREHOLDERS' FUNDS |
| 60 | PRIME FORECAST : PRE-TAX PROFIT MARGINS |
| 61 | PRIME FORECAST : OPERATING PROFIT MARGIN |
| 62 | PRIME FORECAST : TRADING PROFIT MARGIN |
| 63 | PRIME FORECAST : ASSETS UTILIZATION |
| 64 | PRIME FORECAST : SALES / FIXED ASSETS |
| 65 | PRIME FORECAST : STOCK TURNOVER |
| 66 | PRIME FORECAST : CREDIT PERIOD |
| 67 | PRIME FORECAST : CREDITORS' RATIO |
| 68 | PRIME FORECAST : WORKING CAPITAL / SALES |
| 69 | PRIME FORECAST : CURRENT RATIO |
| 70 | PRIME FORECAST : QUICK RATIO |
| 71 | PRIME FORECAST : BORROWING RATIO |
| 73 | PRIME FORECAST : EQUITY RATIO |
| 75 | PRIME FORECAST : INCOME GEARING |
| 76 | PRIME FORECAST : TOTAL DEBT / WORKING CAPITAL |
| 78 | PRIME FORECAST : DEBT GEARING RATIO |
| 80 | PRIME FORECAST : AVERAGE REMUNERATION |
| 81 | PRIME FORECAST : PROFIT PER EMPLOYEE |
| 82 | PRIME FORECAST : SALES PER EMPLOYEE |
| 83 | PRIME FORECAST : REMUNERATIONS / SALES |
| 84 | PRIME FORECAST : FIXED ASSETS / EMPLOYEE |
| 85 | PRIME FORECAST : CAPITAL EMPLOYED / EMPLOYEE |
| 86 | PRIME FORECAST : TOTAL ASSETS / EMPLOYEE |
| 87 | PRIME FORECAST : OVERSEAS TURNOVER / SALES |
| 88 | PRIME FORECAST : RETURN ON INVESTMENTS |
| 89 | PRIME FORECAST : INPUT / MATERIALS / ENERGY COSTS |
| 90 | PRIME FORECAST : PAYROLL COSTS |
| 91 | PRIME FORECAST : TOTAL OPERATIONAL PROCESS COSTS |
| 92 | PRIME FORECAST : SALES COSTS |
| 93 | PRIME FORECAST : DISTRIBUTION & HANDLING COSTS |
| 94 | PRIME FORECAST : ADVERTISING COSTS |
| 95 | PRIME FORECAST : AFTER-SALES COSTS |
| 96 | PRIME FORECAST : TOTAL MARKETING COSTS |
| 97 | PRIME FORECAST : ADDED VALUE |
| 98 | PRIME FORECAST : NEW TECHNOLOGY EXPENDITURE |
| 99 | PRIME FORECAST : NEW PRODUCTION TECHNOLOGY EXPENDITURE |
| 100 | PRIME FORECAST : TOTAL R + D EXPENDITURE |
| 101 | PRIME FORECAST : PLANT + EQUIPMENT IN USE : 0-3 YEARS OLD |
| 102 | PRIME FORECAST : PLANT + EQUIPMENT IN USE : 3-6 YEARS OLD |
| 103 | PRIME FORECAST : PLANT + EQUIPMENT IN USE : 6-9 YEARS OLD |
| 104 | PRIME FORECAST : PLANT + EQUIPMENT IN USE : 9+ YEARS OLD |
| 105 | PRIME FORECAST : PLANT + EQUIPMENT IN USE : GENERAL |
| 106 | PRIME FORECAST : CAPITAL EXPENDITURE : PLANT + EQUIPMENT |
| 107 | PRIME FORECAST : CAPITAL EXPENDITURE : STRUCTURES |
| 108 | PRIME FORECAST : CAPITAL EXPENDITURE : OTHER |
| 109 | PRIME FORECAST : CAPACITY UTILIZATION |
| 110 | PRIME FORECAST : SUPERIOR QUALITY PRODUCTS |
| 111 | PRIME FORECAST : PRODUCT PRICES IN RELATION TO THE MARKET AVERAGE |
| 112 | PRIME FORECAST : NEW PRODUCTS RELATIVE TO TOTAL OUTPUT |
| 113 | PRIME FORECAST : COMPARATIVE SALESFORCE + SELLING EXPENDITURE |
| 114 | PRIME FORECAST : COMPARATIVE ADVERTISING EXPENDITURE |
| 116 | PRIME FORECAST : COMPARATIVE GENERAL PROMOTIONAL EXPENDITURE |
| 118 | PRIME FORECAST : IMMEDIATE CUSTOMERS: COMMERCIAL |
| 119 | PRIME FORECAST : IMMEDIATE CUSTOMERS: END USER LEVEL |
| 120 | PRIME FORECAST : IMMEDIATE CUSTOMERS: OEM + PRODUCERS |
| 121 | PRIME FORECAST : IMMEDIATE CUSTOMERS: END USERS |
| 122 | PRIME FORECAST : IMMEDIATE CUSTOMERS: INSTITUTIONAL |
| 123 | VOLUME 2.2 |
| 123 | PRODUCT MARKETING |
| 125 | ~ PRODUCT MARKETING |
| 127 | ~ CRITICAL FACTORS + PARAMETERS |
| 127 | ~ AVERAGE VALUES |
| 130 | ~ ~ PRODUCT FACTORS |
| 130 | ~ ~ MARKETING FACTORS |
| 131 | ~ ~ PRODUCER / SUPPLIER FACTORS |
| 131 | ~ ~ DISTRIBUTION CHANNEL / CUSTOMER INTERFACE FACTORS |
| 132 | ~ ~ CUSTOMER FACTORS |
| 133 | ~ MARKET & PRODUCT SEGMENTATION |
| 137 | ~ ~ MARKET & PRODUCT SEGMENTATION |
| 138 | ~ PRODUCT LAUNCH FACTORS |
| 138 | ~ ~ ~ ADOPTION RATES |
| 138 | ~ ~ ~ CONVERSION RATIOS |
| 138 | ~ ~ ~ SALES GROWTH |
| 138 | ~ ~ ~ PRODUCT LAUNCH DATA |
| 139 | ~ MARKETING COSTS |
| 139 | ~ ~ ~ 1. SALES & SELLING COSTS |
| 139 | ~ ~ ~ 2. DISTRIBUTION COSTS |
| 139 | ~ ~ ~ 3. ADVERTISING COSTS |
| 139 | ~ ~ ~ 4. AFTER-SALES COSTS |
| 139 | ~ ~ ~ AFTER-SALES COSTS & WARRANTY COSTS |
| 140 | ~ ~ ~ ADOPTION RATES : PRODUCT REVISIONS |
| 140 | ~ ~ ~ : NEW PRODUCTS |
| 141 | ~ ~ ~ CONVERSION RATIOS : PRODUCT REVISIONS |
| 141 | ~ ~ ~ : NEW PRODUCTS |
| 142 | ~ ~ ~ POTENTIAL FIRST YEAR GROWTH : PRODUCT REVISIONS |
| 142 | ~ ~ ~ : NEW PRODUCTS |
| 143 | ~ ~ ~ SALES & SELLING COSTS |
| 143 | ~ ~ ~ : DURING PRODUCT LAUNCH |
| 144 | ~ ~ ~ DISTRIBUTION / WAREHOUSE / HANDLING / PROCESSING COSTS |
| 144 | ~ ~ ~ : DURING PRODUCT LAUNCH |
| 145 | ~ ~ ~ ADVERTISING / PROMOTIONAL COSTS |
| 145 | ~ ~ ~ : DURING PRODUCT LAUNCH |
| 146 | ~ ~ ~ AFTER-SALES COSTS |
| 146 | ~ ~ ~ : DURING PRODUCT LAUNCH |
| 147 | ~ ~ ~ TOTAL MARKETING COSTS |
| 147 | ~ ~ ~ : DURING PRODUCT LAUNCH |
| 149 | VOLUME 2.3 |
| 149 | PRODUCT PROFILES |
| 152-202 | ~ ~ COMPANY PRODUCT SECTOR PROFILES |
| 205 | VOLUME 2.4 |
| 205 | PRODUCT SUMMARY |
| 207 | ~ PRODUCT SUMMARY for next 7 years |
| 208-258 | ~ BY COMPANY PRODUCT SECTOR |
| 262 | ~ PRODUCT SUMMARY to 2028 & 2045 |
| 263-313 | ~ BY COMPANY PRODUCT SECTOR |
| 316 | VOLUME 2.5.1 |
| 316 | CURRENT ADVERTISING + MARKETING APPRAISAL |
| 317 | ~ CURRENT STANDING |
| 318 | CURRENT STANDING |
| 320 | SECTOR COVERAGE |
| 322-449 | ~ ~ BY PRODUCT |
| 459 | VOLUME 2.5.2 |
| 459 | COMPANY CURRENT ENVIRONMENT |
| 461 | ~ CRITICAL FACTORS + PARAMETERS |
| 462 | CORPORATE COVERAGE |
| 463-583 | ~ ~ BY COMPANY OPERATION OR DIVISION |
| 593 | VOLUME 2.6.1 |
| 593 | COMPANY SHORT-TERM COMPETITIVE ISSUES |
| 595 | ~ COMPETITIVE ISSUES |
| 598 | ~ BASIS OF THE ANALYSIS |
| 598 | ~ PRESENTATION OF THE ANALYSIS |
| 599 | ~ GRAPHICS USED |
| 600 | ~ PROSE USED |
| 601 | ~ COMPANY COMPETITIVE ISSUES |
| 601 | SECTOR COVERAGE |
| 603 | ~ OVERALL AWARENESS BY CUSTOMERS |
| 604 | ~ OVERALL REPUTATION |
| 605 | ~ REPUTATION OF PRODUCTS |
| 606 | ~ REPUTATION OF PRODUCT QUALITY |
| 607 | ~ REPUTATION OF SERVICE PROVIDED |
| 608 | ~ REPUTATION OF CUSTOMER HANDLING |
| 609 | ~ RATING OF OVERALL SALES PROMOTION ACTIVITY |
| 610 | ~ RATING OF ADVERTISING |
| 611 | ~ RATING OF SALES PERSONNEL |
| 612 | ~ RATING OF SALES PRINT |
| 613 | ~ RATING OF PRODUCT AVAILABILITY |
| 614 | ~ RATING OF PRODUCT SPECIFICATIONS |
| 615 | ~ RATING OF ON-TIME DELIVERY |
| 616 | ~ RATING OF COMPLETE ORDER DELIVERY |
| 617 | ~ RATING OF ORDER HANDLING |
| 618 | ~ RATING OF ABILITY TO SUPPLY |
| 619 | ~ RATING OF MARKETING COMPETENCE |
| 620 | ~ RATING OF MARKETING AWARENESS |
| 621 | ~ RATING OF MARKETING TECHNOLOGY |
| 622 | ~ RATING OF PROMOTIONAL DOCUMENTATION |
| 623 | ~ RATING OF PROMOTIONAL + SALES DECAY |
| 624 | ~ RATING OF ADVERTISING COMPETENCE |
| 625 | ~ PERCEPTION OF PRODUCT PRICING |
| 626 | ~ PRODUCT SUPERIORITY |
| 627 | ~ CUSTOMER SERVICE |
| 628 | ~ PROMPT DELIVERY |
| 629 | ~ SERVICE PROMPTNESS |
| 630 | ~ SERVICE LEVELS |
| 631 | ~ SERVICE PROCEDURES |
| 632 | ~ SERVICE CONVENIENCE |
| 633 | ~ PRODUCT DELIVERY SYSTEM |
| 634 | ~ FLEXIBILITY OF CUSTOMER HANDLING |
| 635 | ~ PERCEPTIONS OF TERMS OF TRADING |
| 636 | ~ INITIAL CONTACT |
| 637 | ~ ORDER HANDLING STAFF |
| 638 | ~ SALES STAFF |
| 639 | ~ ADMINISTRATION STAFF |
| 640 | ~ SALES MANAGEMENT |
| 641 | ~ SALES PERSONNEL |
| 642 | ~ UPSTREAM SALES INTEGRATION |
| 643 | ~ DOWNSTREAM PROMOTIONAL INTEGRATION |
| 644 | ~ CAPTIVE SALES CHANNELS |
| 645 | ~ RELIANCE ON SELLING OUTLETS |
| 646 | ~ UTILIZATION OF OTHER PROMOTIONAL EFFORT |
| 647 | ~ BENEFITS OF OTHER MARKETING |
| 648 | ~ CAPTIVE CUSTOMER BASES |
| 649 | ~ WAREHOUSING & HANDLING |
| 650 | ~ PACKING & PACKAGING |
| 651 | ~ SALES ACTIVITY |
| 652 | ~ PRODUCT AVAILABILITY |
| 653 | ~ CUSTOMER SATISFACTION |
| 654 | ~ LOCATION OF CUSTOMERS |
| 655 | ~ CAPTIVENESS OF THE CUSTOMER BASE |
| 656 | ~ CUSTOMER BASE LOYALTY |
| 657 | ~ CONCENTRATION OF PURCHASES |
| 658 | ~ PURCHASE FREQUENCY |
| 659 | ~ ORDER SIZE |
| 660 | ~ CUSTOMER SERVICING |
| 661 | ~ SEASONALITY |
| 662 | ~ ADVERTISING & SALES PROMOTION |
| 663 | ~ MARKETING |
| 664 | ~ SALES PROMOTION |
| 665 | ~ SALESFORCE |
| 666 | ~ ADVERTISING |
| 667 | ~ PRICING POLICY |
| 668 | ~ ECONOMIC CONDITIONS |
| 669 | ~ RELATIVE MARKETING EFFORT |
| 670 | ~ REACTION TO COMPETITORS |
| 671 | ~ NEW COMPETITORS |
| 672 | ~ PRICES AT MSP |
| 673 | ~ PRICE INCREASES |
| 674 | ~ PRICES AT RSP |
| 675 | ~ MARKET SHARE |
| 676 | VOLUME 2.6.2 |
| 676 | COMPANY SHORT-TERM COMPETITIVE CONSIDERATIONS |
| 678 | ~ COMPETITIVE CONSIDERATIONS |
| 680 | ~ SHORT-TERM COMPETITIVE CONSIDERATIONS |
| 681 | ~ BASIS OF THE ANALYSIS |
| 681 | ~ PRESENTATION OF THE ANALYSIS |
| 682 | ~ GRAPHICS USED |
| 683 | ~ PROSE USED |
| 684 | ~ SHORT-TERM COMPETITIVE CONSIDERATIONS |
| 684 | CORPORATE COVERAGE |
| 687 | ~ PHYSICAL MARKETING DIFFICULTIES |
| 688 | ~ PHYSICAL MARKETING CAPACITY |
| 689 | ~ PHYSICAL ADVERTISING CAPACITY |
| 690 | ~ FLEXIBILITY OF ADVERTISING RESPONSE |
| 691 | ~ ABILITY TO VARY MARKETING EFFORT |
| 692 | ~ CUSTOMER HANDLING SYSTEMS & EQUIPMENT |
| 693 | ~ ADVERTISING + MARKETING MATERIALS BUYING/SOURCES |
| 694 | ~ ADVERTISING & MARKETING MATERIALS STOCK LEVELS |
| 695 | ~ DEPENDENCE ON ADVERTISING + MARKETING AGENTS |
| 696 | ~ ADVERTISING BUYING INFLUENCE |
| 697 | ~ SALES MANPOWER AVAILABILITY |
| 698 | ~ SALES STAFF RELATIONS |
| 699 | ~ PRESSURE OF SALESFORCE WAGE RISES |
| 700 | ~ RELATIVE SALES PAYROLL LEVELS |
| 701 | ~ RELATIVE SALES INCENTIVE LEVELS |
| 702 | ~ SALESFORCE TECHNICAL CAPABILITIES |
| 703 | ~ MARKETING MATERIALS STOCK LEVELS |
| 704 | ~ VARIABLE MARKETING COSTS |
| 705 | ~ FIXED MARKETING COSTS |
| 706 | ~ MARKETING PAYROLL COSTS |
| 707 | ~ DIRECT MARKETING COSTS RELATIVE TO COMPETITORS |
| 708 | ~ PRODUCT DEVELOPMENT COSTS |
| 709 | ~ QUALITY |
| 710 | ~ PRODUCT SPECIFICATIONS |
| 711 | ~ DESIGN |
| 712 | ~ OPERATING CRITERIA |
| 713 | ~ PRODUCT EFFICIENCY |
| 714 | ~ PRODUCT RELIABILITY |
| 715 | ~ PRODUCT LONGEVITY |
| 716 | ~ PRODUCT LIFE CYCLE |
| 717 | ~ PRODUCT CUSTOMIZATION |
| 718 | ~ PRODUCT TECHNOLOGY |
| 719 | ~ PRODUCT USAGE |
| 720 | ~ MANAGEMENT STRENGTHS: SENIOR MARKETING PERSONNEL |
| 721 | ~ MANAGEMENT STRENGTHS: SALESFORCE MANAGERS |
| 722 | ~ MANAGEMENT STRENGTHS: SALES & MARKETING STAFF |
| 723 | ~ MANAGEMENT STRENGTHS: CUSTOMER HANDLING MANAGERS |
| 724 | ~ MANAGEMENT STRENGTHS: TECHNICAL APTITUDE |
| 725 | ~ MANAGEMENT STRENGTHS: CUSTOMER HANDLING RELIABILITY |
| 726 | ~ UPSTREAM MARKETING STRATEGIES |
| 727 | ~ DOWNSTREAM MARKETING TACTICS |
| 728 | ~ CAPTIVE MARKETING CHANNELS |
| 729 | ~ DEPENDENCE ON EXTERNAL MARKETING |
| 730 | ~ DEPENDENCE ON EXTERNAL PROMOTION |
| 731 | ~ DEPENDENCE ON EXTERNAL MARKETING SUPPORT |
| 732 | ~ DEPENDENCE ON CUSTOMERS ATTITUDES |
| 733 | ~ WAREHOUSING & HANDLING |
| 734 | ~ PACKING & PACKAGING |
| 735 | ~ DISTRIBUTION |
| 736 | ~ PRODUCT AVAILABILITY |
| 737 | ~ ORDER PROCESSING |
| 738 | ~ LOCATION OF CUSTOMERS |
| 739 | ~ DEPENDENCE ON CUSTOMER BASE |
| 740 | ~ CAPTIVE CUSTOMER BASE |
| 741 | ~ CONCENTRATION OF CUSTOMERS |
| 742 | ~ PRODUCT USAGE FREQUENCY |
| 743 | ~ ORDER VALUE |
| 744 | ~ RELATIVE CUSTOMER SERVICING |
| 745 | ~ SEASONALITY OF DEMAND |
| 746 | ~ ADVERTISING & SALES PROMOTION |
| 747 | ~ MARKETING COSTS |
| 748 | ~ SALES PROMOTION COSTS |
| 749 | ~ SELLING COSTS |
| 750 | ~ ADVERTISING COSTS |
| 751 | ~ COMPETITORS' PRICING POLICY |
| 752 | ~ SENSITIVITY TO ECONOMIC CONDITIONS |
| 753 | ~ RELATIVE MARKETING SPEND |
| 754 | ~ COMPETITORS' AGGRESSIVENESS |
| 755 | ~ ENTRY OF NEW COMPETITORS |
| 756 | ~ PRICES AT MSP |
| 757 | ~ PRICE INCREASES AT MSP |
| 758 | ~ PRICES AT RSP |
| 759 | ~ MARKET SHARE |