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We have a substantial and constantly up-dated Survey database which clients can access on an ad hoc basis. The Survey Database covers Products, Markets, Industries and Companies.
Data can be cross-referenced and correlated to produce significant relational matrices and analyses.
These surveys cover many functional areas, including:-
Ad Tracking Surveys
Administration Surveys
Adverse Market Factors Surveys
Advertising Performance Surveys
Advertising Research Surveys
Advertising Surveys
B2B Market Estimation
B2B Market Research Surveys
Brand Association Surveys
Brand Attribute Surveys
Brand Awareness Surveys
Brand Equity Surveys
Brand Name Surveys
Buyer Decision Processes Surveys
Commercial Eye Tracking Surveys
Concept Testing Surveys
Consumer Market Research
Consumer Surveys
Cool hunting Surveys
Copy Testing Surveys
Customer Attitude Surveys
Customer Feedback Surveys
Customer Loyalty Surveys
Customer Opinion Surveys
Customer Satisfaction
Measurement
Customer Satisfaction Surveys
Customer Satisfaction Surveys
Customer Service Satisfaction
Customer Service Surveys
Customer Surveys
Demand Estimation Surveys
Demographic Surveys
Distribution Channel Attitude
Surveys
Distribution Channel Audits Surveys
Distribution Channel Feedback
Distribution Channel Interaction
Distribution Channel Motivation
Distribution Channel Opinion
Surveys
Packaging Surveys
Point of Sale Attitude Surveys
Point of Sale Feedback Surveys
Point of Sale Interaction Surveys
Point of Sale Motivation Survey
Point of Sale Opinion Survey
Point of Sale Retention Survey
Point of Sale Satisfaction Surveys
Point of Sale Surveys
Positioning Research Surveys
Price Elasticity Testing Surveys
Pricing Surveys
Process Surveys
Product Performance Surveys
Product Surveys
Professional Surveys
Qualitative Surveys
Quantitative Surveys
Retail Market Research
Sales Forecasting Surveys
Segmentation Research Surveys
Selling Performance Surveys
Selling Surveys
Store Audit Surveys
Technology Market Research
Technology Market Research
Projects
Telephone Surveys
Terms of Business Surveys
Test Marketing Surveys
Transborder Markets Surveys
Viral Marketing Research Surveys
Distribution Channel Retention
Distribution Channel Satisfaction
Distribution Channel Surveys
Distributor Attitude Surveys
Distributor Feedback Surveys
Distributor Interaction Surveys
Distributor Motivation Survey
Distributor Opinion Survey
Distributor Retention Survey
Distributor Satisfaction Surveys
Distributor Surveys
Employee Attitude Surveys
Employee Feedback Surveys
Employee Interaction Surveys
Employee Motivation Survey
Employee Opinion Survey
Employee Retention Survey
Employee Satisfaction Surveys
Employee Surveys
Field Research
Global Technology Surveys
Image Surveys
International Market Surveys
Internet Strategic Surveys
ISO 9001 Surveys
Mail Surveys
Market Performance
Market Profitability Surveys
Market Research Survey
Market Segmentation Surveys
Market Surveys
Marketing & Advertising Surveys
Marketing Effectiveness Surveys
Marketing Surveys
Marketing Surveys
Mystery Consumer or Mystery
Shopping Surveys
Online Panel Surveys
There is a significant Corporate / Company Survey database which can be accessed. These cover many survey areas, including:-
COMPANY CORPORATE SURVEY FINDINGS
~ COMPANY CORPORATE SURVEYS
~ SURVEY OF COMPANY CORPORATE END USERS
~ SURVEY OF COMPANY CORPORATE SERVICE NETWORKS +
DISTRIBUTION
~ SURVEY OF COMPANY CORPORATE BUYERS
~ SURVEY OF COMPANY CORPORATE PERFORMANCE
CORPORATE COVERAGE
~ CORPORATE SURVEY FINDINGS
~ CORPORATE END USERS SURVEYS
~ ~ CORPORATE END USERS SURVEY - INTRODUCTION
~ ~ CURRENT PURCHASING CRITERIA
~ ~ REACTION TO P.O.S. + MERCHANDISING
~ ~ SATISFACTION WITH PRODUCT QUALITY
~ ~ SATISFACTION WITH PRODUCT DESIGN
~ ~ SATISFACTION WITH PRODUCT AVAILABILITY
~ ~ SATISFACTION WITH EXISTING PRODUCTS + SERVICES
~ ~ SATISFACTION WITH EXISTING END USER LEVEL
~ ~ SATISFACTION WITH PRODUCT LEVELS
~ ~ SATISFACTION WITH EXISTING METHODS OF SUPPLY
~ ~ SATISFACTION WITH PRODUCT PACKAGING
~ ~ SATISFACTION WITH PRODUCT PACKAGING DESIGN
~ ~ REACTION TO ADVERTISING + SALES PROMOTION
~ ~ PRODUCT AWARENESS
~ ~ THE QUALITY -V- PRICE QUESTION
~ ~ THE AVAILABILITY -V- PRICE QUESTION
~ ~ PRICE SENSITIVITY
~ ~ FUTURE TRENDS IN PURCHASING CRITERIA
~ CORPORATE SERVICE NETWORKS + DISTRIBUTION SURVEYS
~ ~ CORPORATE SERVICE NETWORKS + DISTRIBUTION SURVEYS -
INTRODUCTION
~ ~ END USER LEVEL' CURRENT PURCHASING CRITERIA
~ ~ END USER LEVEL: PRODUCT REJECT/RETURN RATE AFTER
PURCHASE
~ ~ END USER LEVEL: SATISFACTION WITH EXISTING PRODUCTS
~ ~ END USER LEVEL: SATISFACTION WITH EXISTING METHODS OF
SUPPLY & DISTRIBUTION
~ ~ END USER LEVEL: SATISFACTION WITH COMPANY'S PRODUCT
LEVELS
~ ~ END USER LEVEL: SATISFACTION WITH PRODUCT AVAILABILITY
~ ~ END USER LEVEL: SATISFACTION WITH QUALITY &
SPECIFICATIONS OF PRODUCTS
~ ~ END USER LEVEL: SATISFACTION WITH PURCHASE FREQUENCY +
UP-TAKE
~ ~ END USER LEVEL: SATISFACTION WITH ORDERING PROCEDURES
~ ~ END USER LEVEL: SATISFACTION WITH TERMS OF TRADING
~ ~ END USER LEVEL: SATISFACTION WITH AFTER-SALES SERVICES
RECEIVED FROM COMPANY
~ ~ END USER LEVEL: SATISFACTION WITH AVAILABILITY OF
ADVERTISING SUPPORT
~ ~ END USER LEVEL: SATISFACTION WITH TECHNICAL &
OTHER ASSISTANCE RECEIVED
~ ~ END USER LEVEL: SATISFACTION WITH TECHNICAL
DOCUMENTATION / INSTRUCTIONS
~ ~ COMMERCIAL CURRENT PURCHASING CRITERIA
~ ~ COMMERCIAL PURCHASING CRITERIA - FUTURE TRENDS
~ ~ COMMERCIAL: THE AVAILABILITY -v- PRICE QUESTION
~ ~ COMMERCIAL: THE QUALITY -v- PRICE QUESTION
~ ~ COMMERCIAL: SATISFACTION WITH QUALITY OF PRODUCTS
~ ~ COMMERCIAL: SATISFACTION WITH PRODUCT AVAILABILITY
~ ~ COMMERCIAL: SATISFACTION WITH COMPANY PRODUCT LEVELS
~ ~ COMMERCIAL: SATISFACTION WITH COMPANY ABILITY TO
FULFILL ORDERS ON TIME
~ ~ COMMERCIAL: SATISFACTION WITH COMPANY PURCHASE
FREQUENCY & UP-TAKE
~ ~ COMMERCIAL: SATISFACTION WITH COMPANY ORDERING
PROCEDURES + FORMALITIES
~ ~ COMMERCIAL: SATISFACTION WITH COMPANY TERMS OF TRADING
~ ~ COMMERCIAL: SATISFACTION WITH COMPANY CREDIT + OTHER
FINANCIAL DETAILS
~ ~ COMMERCIAL: SATISFACTION WITH EXISTING PRODUCTS +
PRODUCT RANGES
~ ~ COMMERCIAL: SATISFACTION WITH EXISTING METHODS OF
SUPPLY + DISTRIBUTION
~ ~ COMMERCIAL: SATISFACTION WITH QUALITY + SPECIFICATIONS
OF PRODUCTS
~ ~ COMMERCIAL: SATISFACTION WITH AFTER-SALES SERVICES
RECEIVED FROM COMPANY
~ ~ COMMERCIAL: SATISFACTION WITH AVAILABILITY OF
ADVERTISING SUPPORT
~ ~ COMMERCIAL: SATISFACTION WITH TECHNICAL + OTHER
ASSISTANCE RECEIVED
~ ~ COMMERCIAL: SATISFACTION WITH DOCUMENTATION /
INSTRUCTIONS
~ ~ END USER LEVEL: PRODUCT REJECT RATE
~ ~ END USER LEVEL: PRODUCT REJECT / RETURNS RATE
~ ~ END USER LEVEL: REACTIONS TO ADVERTISING + SALES
PROMOTION
~ ~ END USER LEVEL: THE QUALITY -v- PRICE QUESTION
~ ~ END USER LEVEL: THE AVAILABILITY -v- PRICE QUESTION
~ ~ END USER LEVEL' PURCHASING CRITERIA - FUTURE TRENDS
~ CORPORATE COMMERCIAL USERS SURVEYS
~ ~ CORPORATE COMMERCIAL USERS SURVEYS - INTRODUCTION
~ ~ END USER LEVEL: PERSON/S INITIATING DECISION TO
RE-ORDER
~ ~ END USER LEVEL: PERSON/S NEGOTIATING TERMS WITH THE
COMPANY
~ ~ END USER LEVEL: PERSON/S APPROVING / AUTHORIZING
ORDER/S
~ ~ END USER LEVEL: PERSON/S MONITORING RESULTS OF
PURCHASES + SALES
~ ~ COMMERCIAL: PERSON/S INITIATING DECISION TO RE-ORDER
~ ~ COMMERCIAL: PERSON/S INITIATING DECISION TO INCREASE
PURCHASES
~ ~ COMMERCIAL: PERSON/S INITIATING DECISION TO INTRODUCE
NEW PRODUCTS OR BRANDS
~ ~ COMMERCIAL: PERSON/S DECIDING WHAT PRODUCTS / BRANDS
ARE TO BE OFFERED
~ ~ COMMERCIAL: PERSON/S PREPARING ORDERS / SPECIFICATIONS
FOR PURCHASES
~ ~ COMMERCIAL: PERSON/S EVALUATING PRODUCTS + BRANDS
AVAILABLE
~ ~ COMMERCIAL: PERSON/S SEEKING QUOTATIONS
~ ~ COMMERCIAL: PERSON/S NEGOTIATING TERMS WITH THE
COMPANY
~ ~ COMMERCIAL: PERSON/S APPROVING / AUTHORIZING ORDER/S
~ ~ COMMERCIAL: PERSON/S MONITORING RESULTS OF PURCHASES +
SALES
~ ~ END USER LEVEL: PERSON/S SEEKING QUOTATIONS
~ ~ END USER LEVEL: PERSON/S EVALUATING PRODUCTS &
BRANDS AVAILABLE
~ ~ END USER LEVEL: PERSON/S PREPARING ORDERS /
SPECIFICATIONS FOR PURCHASES
~ ~ END USER LEVEL: PERSON/S DECIDING WHAT PRODUCTS /
BRANDS ARE TO BE BOUGHT
~ ~ END USER LEVEL: PERSON/S INITIATING DECISION TO
INTRODUCE NEW PRODUCTS OR BRANDS
~ ~ END USER LEVEL: PERSON/S INITIATING DECISION TO
INCREASE PURCHASES
~ CORPORATE PERFORMANCE SURVEYS
~ ~ CORPORATE PERFORMANCE SURVEYS - INTRODUCTION
~ ~ Relative Credibility: Company Level
~ ~ Relative Credibility: Branch/Outlet Level
~ ~ Relative Credibility: Company Managers
~ ~ Relative Credibility: Company Staff
~ ~ Relative Credibility: Specialist Company Staff
~ ~ Relative Credibility: Company Contracts &
Documentation
~ ~ Relative Credibility: Company Advertising
~ ~ Relative Customer Confidence at Company Level
~ ~ Relative Customer Confidence at Branch/Outlet Level
~ ~ Relative Customer Confidence in Company Managers
~ ~ Relative Customer Confidence in Company Staff
~ ~ Relative Customer Confidence in Specialist Company
Staff
~ ~ Relative Customer Confidence in Company Contracts
& Documentation
~ ~ Relative Customer Confidence in Company Advertising
~ ~ Relative Reputation at Company Level
~ ~ Relative Reputation at Branch/Outlet Level
~ ~ Relative Reputation of Company Managers
~ ~ Relative Reputation of Company Staff
~ ~ Relative Reputation of Specialist Company Staff
~ ~ Relative Staff Efficiency: Company Level
~ ~ Relative Staff Efficiency: Branch/Outlet Level
~ ~ Relative Staff Efficiency: Company Managers
~ ~ Relative Staff Efficiency: Company Staff
~ ~ Relative Staff Efficiency: Specialist Company Staff
~ ~ Relative Staff Efficiency: Contracts &
Documentation
~ ~ Relative Staff Efficiency: Problem Solving
~ ~ Relative Staff Performance: Company Level
~ ~ Relative Staff Performance: Branch/Outlet Level
~ ~ Relative Staff Performance: Company Managers
~ ~ Relative Staff Performance: Company Staff
~ ~ Relative Staff Performance: Specialist Company Staff
~ ~ Relative Staff Performance: Contracts &
Documentation
~ ~ Relative Staff Performance: Overall Customer Handling
~ ~ Relative Staff Integrity: Company Level
~ ~ Relative Staff Integrity: Branch/Outlet Level
~ ~ Relative Staff Integrity: Company Managers
~ ~ Relative Staff Integrity: Company Staff
~ ~ Relative Staff Integrity: Specialist Company Staff
~ ~ Relative Staff Integrity: Contracts &
Documentation
~ ~ Relative Staff Integrity: Advertising & Promotions
~ ~ Relative Truth & Honesty: Company Level
~ ~ Relative Truth & Honesty: Branch/Outlet Level
~ ~ Relative Truth & Honesty: Company Managers
~ ~ Relative Truth & Honesty: Company Staff
~ ~ Relative Truth & Honesty: Specialist Company Staff
~ ~ Relative Truth & Honesty: Contracts &
Documentation
~ ~ Relative Truth & Honesty: Advertising &
Promotions
~ ~ Relative Written Communications: Company Level
~ ~ Relative Written Communications: Branch/Outlet Level
~ ~ Relative Written Communications: Company Managers
~ ~ Relative Written Communications: Company Staff
~ ~ Relative Written Communications: Specialist Company
Staff
~ ~ Relative Written Communications: Contractual
~ ~ Relative Written Communications: Correspondence
~ ~ Relative Verbal Contact: Company Level
~ ~ Relative Verbal Contact: Branch/Outlet Level
~ ~ Relative Verbal Contact: Company Managers
~ ~ Relative Verbal Contact: Company Staff
~ ~ Relative Verbal Contact: Specialist Company Staff
~ ~ Relative Customer Handling: Company Level
~ ~ Relative Customer Handling: Branch/Outlet Level
~ ~ Relative Customer Handling: Company Managers
~ ~ Relative Customer Handling: Company Staff
~ ~ Relative Customer Handling: Specialist Company Staff
~ ~ Relative Customer Complaint Handling: Company Level
~ ~ Relative Customer Complaint Handling: Branch/Outlet
Level
~ ~ Relative Customer Complaint Handling: Company Managers
~ ~ Relative Customer Complaint Handling: Company Staff
~ ~ Relative Customer Complaint Handling: Specialist
Company Staff
~ ~ Relative Customer Problem Solving: Company Level
~ ~ Relative Customer Problem Solving: Branch/Outlet Level
~ ~ Relative Customer Problem Solving: Company Managers
~ ~ Relative Customer Problem Solving: Company Staff
~ ~ Relative Customer Problem Solving: Specialist Company
Staff
~ ~ Relative Customer Comprehension of Product: Company
Level
~ ~ Relative Customer Comprehension of Product:
Branch/Outlet Level
~ ~ Relative Staff Comprehension of Product: Company
Managers
~ ~ Relative Staff Comprehension of Product: Company Staff
~ ~ Relative Staff Comprehension of Product: Specialist
Company Staff
~ ~ Relative Customer Awareness of Product: Company Level
~ ~ Relative Customer Awareness of Product: Branch/Outlet
Level
~ ~ Relative Staff Awareness of Product: Company Managers
~ ~ Relative Staff Awareness of Product: Company Staff
~ ~ Relative Staff Awareness of Product: Specialist
Company Staff
~ ~ Relative Customer Confidence in Product: Company Level
~ ~ Relative Customer Confidence in Product: Branch/Outlet
Level
~ ~ Relative Staff Confidence in Product: Company Managers
~ ~ Relative Staff Confidence in Product: Company Staff
~ ~ Relative Staff Confidence in Product: Specialist
Company Staff
~ ~ Relative Customer Service: Company Level
~ ~ Relative Customer Service: Branch/Outlet Level
~ ~ Relative Customer Service: Company Managers
~ ~ Relative Customer Service: Company Staff
~ ~ Relative Customer Service: Specialist Company Staff
~ ~ Relative Customer Service: Contracts &
Documentation
~ ~ Relative Initial Customer Response: Company Level
~ ~ Relative Initial Customer Response: Branch/Outlet
Level
~ ~ Relative Initial Customer Response: Company Managers
~ ~ Relative Initial Customer Response: Company Staff
~ ~ Relative Initial Customer Response: Specialist Company
Staff
~ ~ Relative Information for Customers: Company Level
~ ~ Relative Information for Customers: Branch/Outlet
Level
~ ~ Relative Information for Customers: Company Managers
~ ~ Relative Information for Customers: Company Staff
~ ~ Relative Information for Customers: Specialist Company
Staff
~ ~ Relative Promotional Activity: Company Level
~ ~ Relative Promotional Activity: Branch/Outlet Level
~ ~ Relative Advertising Posture: Company Level
~ ~ Relative Advertising Posture: Branch/Outlet Level
~ ~ Relative Contract Documentation: Company Level
~ ~ Relative Contract Documentation: Branch/Outlet Level
COMPANY SECTOR SURVEY FINDINGS
~ COMPANY SECTOR SURVEYS
~ SURVEY OF COMPANY SECTOR END USERS
~ SURVEY OF COMPANY SECTOR SERVICE NETWORKS + DISTRIBUTION
~ SURVEY OF COMPANY SECTOR BUYERS
~ SURVEY OF COMPANY SECTOR PERFORMANCE
SECTOR COVERAGE
~ COMPANY SECTOR SURVEY FINDINGS
~ COMPANY SECTOR END USERS SURVEYS
~ ~ SECTOR END USERS SURVEY - INTRODUCTION
~ ~ CURRENT PURCHASING CRITERIA
~ ~ REACTION TO P.O.S. + MERCHANDISING
~ ~ SATISFACTION WITH PRODUCT QUALITY
~ ~ SATISFACTION WITH PRODUCT DESIGN
~ ~ SATISFACTION WITH PRODUCT AVAILABILITY
~ ~ SATISFACTION WITH EXISTING PRODUCTS + SERVICES
~ ~ SATISFACTION WITH EXISTING END USER LEVEL
~ ~ SATISFACTION WITH PRODUCT LEVELS
~ ~ SATISFACTION WITH EXISTING METHODS OF SUPPLY
~ ~ SATISFACTION WITH PRODUCT PACKAGING
~ ~ SATISFACTION WITH PRODUCT PACKAGING DESIGN
~ ~ REACTION TO ADVERTISING + SALES PROMOTION
~ ~ PRODUCT AWARENESS
~ ~ THE QUALITY -V- PRICE QUESTION
~ ~ THE AVAILABILITY -V- PRICE QUESTION
~ ~ PRICE SENSITIVITY
~ ~ FUTURE TRENDS IN PURCHASING CRITERIA
~ COMPANY SECTOR SERVICE NETWORKS + DISTRIBUTION SURVEYS
~ ~ SECTOR SERVICE NETWORKS + DISTRIBUTION SURVEYS -
INTRODUCTION
~ ~ END USER LEVEL' CURRENT PURCHASING CRITERIA
~ ~ END USER LEVEL: PRODUCT REJECT/RETURN RATE AFTER
PURCHASE
~ ~ END USER LEVEL: SATISFACTION WITH EXISTING PRODUCTS
~ ~ END USER LEVEL: SATISFACTION WITH EXISTING METHODS OF
SUPPLY & DISTRIBUTION
~ ~ END USER LEVEL: SATISFACTION WITH COMPANY'S PRODUCT
LEVELS
~ ~ END USER LEVEL: SATISFACTION WITH PRODUCT AVAILABILITY
~ ~ END USER LEVEL: SATISFACTION WITH QUALITY &
SPECIFICATIONS OF PRODUCTS
~ ~ END USER LEVEL: SATISFACTION WITH PURCHASE FREQUENCY
& UP-TAKE
~ ~ END USER LEVEL: SATISFACTION WITH ORDERING PROCEDURES
~ ~ END USER LEVEL: SATISFACTION WITH TERMS OF TRADING
~ ~ END USER LEVEL: SATISFACTION WITH AFTER-SALES SERVICES
RECEIVED FROM COMPANY
~ ~ END USER LEVEL: SATISFACTION WITH AVAILABILITY OF
ADVERTISING SUPPORT
~ ~ END USER LEVEL: SATISFACTION WITH TECHNICAL &
OTHER ASSISTANCE RECEIVED
~ ~ END USER LEVEL: SATISFACTION WITH TECHNICAL
DOCUMENTATION / INSTRUCTIONS
~ ~ COMMERCIAL CURRENT PURCHASING CRITERIA
~ ~ COMMERCIAL PURCHASING CRITERIA - FUTURE TRENDS
~ ~ COMMERCIAL: THE AVAILABILITY -v- PRICE QUESTION
~ ~ COMMERCIAL: THE QUALITY -v- PRICE QUESTION
~ ~ COMMERCIAL: SATISFACTION WITH QUALITY OF PRODUCTS
~ ~ COMMERCIAL: SATISFACTION WITH PRODUCT AVAILABILITY
~ ~ COMMERCIAL: SATISFACTION WITH COMPANY PRODUCT LEVELS
~ ~ COMMERCIAL: SATISFACTION WITH COMPANY ABILITY TO
FULFILL ORDERS ON TIME
~ ~ COMMERCIAL: SATISFACTION WITH COMPANY PURCHASE
FREQUENCY + UP-TAKE
~ ~ COMMERCIAL: SATISFACTION WITH COMPANY ORDERING
PROCEDURES + FORMALITIES
~ ~ COMMERCIAL: SATISFACTION WITH COMPANY TERMS OF TRADING
~ ~ COMMERCIAL: SATISFACTION WITH COMPANY CREDIT + OTHER
FINANCIAL DETAILS
~ ~ COMMERCIAL: SATISFACTION WITH EXISTING PRODUCTS +
PRODUCT RANGES
~ ~ COMMERCIAL: SATISFACTION WITH EXISTING METHODS OF
SUPPLY + DISTRIBUTION
~ ~ COMMERCIAL: SATISFACTION WITH QUALITY + SPECIFICATIONS
OF PRODUCTS
~ ~ COMMERCIAL: SATISFACTION WITH AFTER-SALES SERVICES
RECEIVED FROM COMPANY
~ ~ COMMERCIAL: SATISFACTION WITH AVAILABILITY OF
ADVERTISING SUPPORT
~ ~ COMMERCIAL: SATISFACTION WITH TECHNICAL + OTHER
ASSISTANCE RECEIVED
~ ~ COMMERCIAL: SATISFACTION WITH DOCUMENTATION /
INSTRUCTIONS
~ ~ END USER LEVEL: PRODUCT REJECT RATE
~ ~ END USER LEVEL: PRODUCT RETURNS RATE
~ ~ END USER LEVEL: REACTIONS TO ADVERTISING + SALES
PROMOTION
~ ~ END USER LEVEL: THE QUALITY -v- PRICE QUESTION
~ ~ END USER LEVEL: THE AVAILABILITY -v- PRICE QUESTION
~ ~ END USER LEVEL' PURCHASING CRITERIA - FUTURE TRENDS
~ COMPANY SECTOR COMMERCIAL USERS SURVEYS
~ ~ SECTOR COMMERCIAL USERS SURVEYS - INTRODUCTION
~ ~ END USER LEVEL: PERSON/S INITIATING DECISION TO
RE-ORDER
~ ~ END USER LEVEL: PERSON/S NEGOTIATING TERMS WITH THE
COMPANY
~ ~ END USER LEVEL: PERSON/S APPROVING / AUTHORIZING
ORDER/S
~ ~ END USER LEVEL: PERSON/S MONITORING RESULTS OF
PURCHASES + SALES
~ ~ COMMERCIAL: PERSON/S INITIATING DECISION TO RE-ORDER
~ ~ COMMERCIAL: PERSON/S INITIATING DECISION TO INCREASE
PURCHASES
~ ~ COMMERCIAL: PERSON/S INITIATING DECISION TO INTRODUCE
NEW PRODUCTS OR BRANDS
~ ~ COMMERCIAL: PERSON/S DECIDING WHAT PRODUCTS / BRANDS
ARE TO BE OFFERED
~ ~ COMMERCIAL: PERSON/S PREPARING ORDERS / SPECIFICATIONS
FOR PURCHASES
~ ~ COMMERCIAL: PERSON/S EVALUATING PRODUCTS + BRANDS
AVAILABLE
~ ~ COMMERCIAL: PERSON/S SEEKING QUOTATIONS
~ ~ COMMERCIAL: PERSON/S NEGOTIATING TERMS WITH THE
COMPANY
~ ~ COMMERCIAL: PERSON/S APPROVING / AUTHORIZING ORDER/S
~ ~ COMMERCIAL: PERSON/S MONITORING RESULTS OF PURCHASES +
SALES
~ ~ END USER LEVEL: PERSON/S SEEKING QUOTATIONS
~ ~ END USER LEVEL: PERSON/S EVALUATING PRODUCTS &
BRANDS AVAILABLE
~ ~ END USER LEVEL: PERSON/S PREPARING ORDERS /
SPECIFICATIONS FOR PURCHASES
~ ~ END USER LEVEL: PERSON/S DECIDING WHAT PRODUCTS /
BRANDS ARE TO BE BOUGHT
~ ~ END USER LEVEL: PERSON/S INITIATING DECISION TO
INTRODUCE NEW PRODUCTS OR BRANDS
~ ~ END USER LEVEL: PERSON/S INITIATING DECISION TO
INCREASE PURCHASES
~ COMPANY SECTOR PERFORMANCE SURVEYS
~ ~ SECTOR PERFORMANCE SURVEYS - INTRODUCTION
~ ~ Relative Credibility: Company Level
~ ~ Relative Credibility: Branch/Outlet Level
~ ~ Relative Credibility: Company Managers
~ ~ Relative Credibility: Company Staff
~ ~ Relative Credibility: Specialist Company Staff
~ ~ Relative Credibility: Company Contracts &
Documentation
~ ~ Relative Credibility: Company Advertising
~ ~ Relative Customer Confidence at Company Level
~ ~ Relative Customer Confidence at Branch/Outlet Level
~ ~ Relative Customer Confidence in Company Managers
~ ~ Relative Customer Confidence in Company Staff
~ ~ Relative Customer Confidence in Specialist Company
Staff
~ ~ Relative Customer Confidence in Company Contracts
& Documentation
~ ~ Relative Customer Confidence in Company Advertising
~ ~ Relative Reputation at Company Level
~ ~ Relative Reputation at Branch/Outlet Level
~ ~ Relative Reputation of Company Managers
~ ~ Relative Reputation of Company Staff
~ ~ Relative Reputation of Specialist Company Staff
~ ~ Relative Staff Efficiency: Company Level
~ ~ Relative Staff Efficiency: Branch/Outlet Level
~ ~ Relative Staff Efficiency: Company Managers
~ ~ Relative Staff Efficiency: Company Staff
~ ~ Relative Staff Efficiency: Specialist Company Staff
~ ~ Relative Staff Efficiency: Contracts &
Documentation
~ ~ Relative Staff Efficiency: Problem Solving
~ ~ Relative Staff Performance: Company Level
~ ~ Relative Staff Performance: Branch/Outlet Level
~ ~ Relative Staff Performance: Company Managers
~ ~ Relative Staff Performance: Company Staff
~ ~ Relative Staff Performance: Specialist Company Staff
~ ~ Relative Staff Performance: Contracts &
Documentation
~ ~ Relative Staff Performance: Overall Customer Handling
~ ~ Relative Staff Integrity: Company Level
~ ~ Relative Staff Integrity: Branch/Outlet Level
~ ~ Relative Staff Integrity: Company Managers
~ ~ Relative Staff Integrity: Company Staff
~ ~ Relative Staff Integrity: Specialist Company Staff
~ ~ Relative Staff Integrity: Contracts &
Documentation
~ ~ Relative Staff Integrity: Advertising & Promotions
~ ~ Relative Truth & Honesty: Company Level
~ ~ Relative Truth & Honesty: Branch/Outlet Level
~ ~ Relative Truth & Honesty: Company Managers
~ ~ Relative Truth & Honesty: Company Staff
~ ~ Relative Truth & Honesty: Specialist Company Staff
~ ~ Relative Truth & Honesty: Contracts &
Documentation
~ ~ Relative Truth & Honesty: Advertising &
Promotions
~ ~ Relative Written Communications: Company Level
~ ~ Relative Written Communications: Branch/Outlet Level
~ ~ Relative Written Communications: Company Managers
~ ~ Relative Written Communications: Company Staff
~ ~ Relative Written Communications: Specialist Company
Staff
~ ~ Relative Written Communications: Contractual
~ ~ Relative Written Communications: Correspondence
~ ~ Relative Verbal Contact: Company Level
~ ~ Relative Verbal Contact: Branch/Outlet Level
~ ~ Relative Verbal Contact: Company Managers
~ ~ Relative Verbal Contact: Company Staff
~ ~ Relative Verbal Contact: Specialist Company Staff
~ ~ Relative Customer Handling: Company Level
~ ~ Relative Customer Handling: Branch/Outlet Level
~ ~ Relative Customer Handling: Company Managers
~ ~ Relative Customer Handling: Company Staff
~ ~ Relative Customer Handling: Specialist Company Staff
~ ~ Relative Customer Complaint Handling: Company Level
~ ~ Relative Customer Complaint Handling: Branch/Outlet
Level
~ ~ Relative Customer Complaint Handling: Company Managers
~ ~ Relative Customer Complaint Handling: Company Staff
~ ~ Relative Customer Complaint Handling: Specialist
Company Staff
~ ~ Relative Customer Problem Solving: Company Level
~ ~ Relative Customer Problem Solving: Branch/Outlet Level
~ ~ Relative Customer Problem Solving: Company Managers
~ ~ Relative Customer Problem Solving: Company Staff
~ ~ Relative Customer Problem Solving: Specialist Company
Staff
~ ~ Relative Customer Comprehension of Product: Company
Level
~ ~ Relative Customer Comprehension of Product:
Branch/Outlet Level
~ ~ Relative Staff Comprehension of Product: Company
Managers
~ ~ Relative Staff Comprehension of Product: Company Staff
~ ~ Relative Staff Comprehension of Product: Specialist
Company Staff
~ ~ Relative Customer Awareness of Product: Company Level
~ ~ Relative Customer Awareness of Product: Branch/Outlet
Level
~ ~ Relative Staff Awareness of Product: Company Managers
~ ~ Relative Staff Awareness of Product: Company Staff
~ ~ Relative Staff Awareness of Product: Specialist
Company Staff
~ ~ Relative Customer Confidence in Product: Company Level
~ ~ Relative Customer Confidence in Product: Branch/Outlet
Level
~ ~ Relative Staff Confidence in Product: Company Managers
~ ~ Relative Staff Confidence in Product: Company Staff
~ ~ Relative Staff Confidence in Product: Specialist
Company Staff
~ ~ Relative Customer Service: Company Level
~ ~ Relative Customer Service: Branch/Outlet Level
~ ~ Relative Customer Service: Company Managers
~ ~ Relative Customer Service: Company Staff
~ ~ Relative Customer Service: Specialist Company Staff
~ ~ Relative Customer Service: Contracts &
Documentation
~ ~ Relative Initial Customer Response: Company Level
~ ~ Relative Initial Customer Response: Branch/Outlet
Level
~ ~ Relative Initial Customer Response: Company Managers
~ ~ Relative Initial Customer Response: Company Staff
~ ~ Relative Initial Customer Response: Specialist Company
Staff
~ ~ Relative Information for Customers: Company Level
~ ~ Relative Information for Customers: Branch/Outlet
Level
~ ~ Relative Information for Customers: Company Managers
~ ~ Relative Information for Customers: Company Staff
~ ~ Relative Information for Customers: Specialist Company
Staff
~ ~ Relative Promotional Activity: Company Level
~ ~ Relative Promotional Activity: Branch/Outlet Level
~ ~ Relative Advertising Posture: Company Level
~ ~ Relative Advertising Posture: Branch/Outlet Level
~ ~ Relative Contract Documentation: Company Level
~ ~ Relative Contract Documentation: Branch/Outlet Level
COMPETITOR SURVEY FINDINGS
~ COMPETITOR SURVEYS
~ SURVEY OF COMPETITOR END USERS
~ SURVEY OF COMPETITOR SERVICE NETWORKS + DISTRIBUTION
~ SURVEY OF COMPETITOR BUYERS
~ SURVEY OF COMPETITOR PERFORMANCE
CORPORATE COVERAGE
~ COMPETITOR END USERS SURVEYS
~ ~ COMPETITOR END USERS SURVEY - INTRODUCTION
~ ~ CURRENT PURCHASING CRITERIA
~ ~ REACTION TO P.O.S. + MERCHANDISING
~ ~ SATISFACTION WITH PRODUCT QUALITY
~ ~ SATISFACTION WITH PRODUCT DESIGN
~ ~ SATISFACTION WITH PRODUCT AVAILABILITY
~ ~ SATISFACTION WITH EXISTING PRODUCTS + SERVICES
~ ~ SATISFACTION WITH EXISTING END USER LEVEL
~ ~ SATISFACTION WITH PRODUCT LEVELS
~ ~ SATISFACTION WITH EXISTING METHODS OF SUPPLY
~ ~ SATISFACTION WITH PRODUCT PACKAGING
~ ~ SATISFACTION WITH PRODUCT PACKAGING DESIGN
~ ~ REACTION TO ADVERTISING + SALES PROMOTION
~ ~ PRODUCT AWARENESS
~ ~ THE QUALITY -V- PRICE QUESTION
~ ~ THE AVAILABILITY -V- PRICE QUESTION
~ ~ PRICE SENSITIVITY
~ ~ FUTURE TRENDS IN PURCHASING CRITERIA
~ COMPETITOR SERVICE NETWORKS + DISTRIBUTION SURVEYS
~ ~ COMPETITOR SERVICE NETWORKS + DISTRIBUTION SURVEYS -
INTRODUCTION
~ ~ END USER LEVEL' CURRENT PURCHASING CRITERIA
~ ~ END USER LEVEL: PRODUCT REJECT/RETURN RATE AFTER
PURCHASE
~ ~ END USER LEVEL: SATISFACTION WITH EXISTING PRODUCTS
~ ~ END USER LEVEL: SATISFACTION WITH EXISTING METHODS OF
SUPPLY & DISTRIBUTION
~ ~ END USER LEVEL: SATISFACTION WITH COMPANY'S PRODUCT
LEVELS
~ ~ END USER LEVEL: SATISFACTION WITH PRODUCT AVAILABILITY
~ ~ END USER LEVEL: SATISFACTION WITH QUALITY &
SPECIFICATIONS OF PRODUCTS
~ ~ END USER LEVEL: SATISFACTION WITH PURCHASE FREQUENCY
& UP-TAKE
~ ~ END USER LEVEL: SATISFACTION WITH ORDERING PROCEDURES
~ ~ END USER LEVEL: SATISFACTION WITH TERMS OF TRADING
~ ~ END USER LEVEL: SATISFACTION WITH AFTER-SALES SERVICES
RECEIVED FROM COMPANY
~ ~ END USER LEVEL: SATISFACTION WITH AVAILABILITY OF
ADVERTISING SUPPORT
~ ~ END USER LEVEL: SATISFACTION WITH TECHNICAL &
OTHER ASSISTANCE RECEIVED
~ ~ END USER LEVEL: SATISFACTION WITH TECHNICAL
DOCUMENTATION / INSTRUCTIONS
~ ~ COMMERCIAL CURRENT PURCHASING CRITERIA
~ ~ COMMERCIAL PURCHASING CRITERIA - FUTURE TRENDS
~ ~ COMMERCIAL: THE AVAILABILITY -v- PRICE QUESTION
~ ~ COMMERCIAL: THE QUALITY -v- PRICE QUESTION
~ ~ COMMERCIAL: SATISFACTION WITH QUALITY OF SUPPLIES
RECEIVED
~ ~ COMMERCIAL: SATISFACTION WITH PRODUCT AVAILABILITY
~ ~ COMMERCIAL: SATISFACTION WITH COMPANY PRODUCT LEVELS
~ ~ COMMERCIAL: SATISFACTION WITH COMPANY ABILITY TO
FULFILL ORDERS ON TIME
~ ~ COMMERCIAL: SATISFACTION WITH COMPANY PURCHASE
FREQUENCY + UP-TAKE
~ ~ COMMERCIAL: SATISFACTION WITH COMPANY ORDERING
PROCEDURES + FORMALITIES
~ ~ COMMERCIAL: SATISFACTION WITH COMPANY TERMS OF TRADING
~ ~ COMMERCIAL: SATISFACTION WITH COMPANY CREDIT + OTHER
FINANCIAL DETAILS
~ ~ COMMERCIAL: SATISFACTION WITH EXISTING PRODUCTS +
PRODUCT RANGES
~ ~ COMMERCIAL: SATISFACTION WITH EXISTING METHODS OF
SUPPLY + DISTRIBUTION
~ ~ COMMERCIAL: SATISFACTION WITH QUALITY + SPECIFICATIONS
OF PRODUCTS
~ ~ COMMERCIAL: SATISFACTION WITH AFTER-SALES SERVICES
RECEIVED FROM COMPANY
~ ~ COMMERCIAL: SATISFACTION WITH AVAILABILITY OF
ADVERTISING SUPPORT
~ ~ COMMERCIAL: SATISFACTION WITH TECHNICAL + OTHER
ASSISTANCE RECEIVED
~ ~ COMMERCIAL: SATISFACTION WITH DOCUMENTATION /
INSTRUCTIONS
~ ~ END USER LEVEL: PRODUCT REJECT RATE
~ ~ END USER LEVEL: PRODUCT RETURNS RATE
~ ~ END USER LEVEL: REACTIONS TO ADVERTISING + SALES
PROMOTION
~ ~ END USER LEVEL: THE QUALITY -v- PRICE QUESTION
~ ~ END USER LEVEL: THE AVAILABILITY -v- PRICE QUESTION
~ ~ END USER LEVEL' PURCHASING CRITERIA - FUTURE TRENDS
~ COMPETITOR COMMERCIAL USERS SURVEYS
~ ~ COMPETITOR COMMERCIAL USERS SURVEYS - INTRODUCTION
~ ~ END USER LEVEL: PERSON/S INITIATING DECISION TO
RE-ORDER
~ ~ END USER LEVEL: PERSON/S NEGOTIATING TERMS WITH THE
COMPANY
~ ~ END USER LEVEL: PERSON/S APPROVING / AUTHORIZING
ORDER/S
~ ~ END USER LEVEL: PERSON/S MONITORING RESULTS OF
PURCHASES + SALES
~ ~ COMMERCIAL: PERSON/S INITIATING DECISION TO RE-ORDER
~ ~ COMMERCIAL: PERSON/S INITIATING DECISION TO INCREASE
PURCHASES
~ ~ COMMERCIAL: PERSON/S INITIATING DECISION TO INTRODUCE
NEW PRODUCTS OR BRANDS
~ ~ COMMERCIAL: PERSON/S DECIDING WHAT PRODUCTS / BRANDS
ARE TO BE OFFERED
~ ~ COMMERCIAL: PERSON/S PREPARING ORDERS / SPECIFICATIONS
FOR PURCHASES
~ ~ COMMERCIAL: PERSON/S EVALUATING PRODUCTS + BRANDS
AVAILABLE
~ ~ COMMERCIAL: PERSON/S SEEKING QUOTATIONS
~ ~ COMMERCIAL: PERSON/S NEGOTIATING TERMS WITH THE
COMPANY
~ ~ COMMERCIAL: PERSON/S APPROVING / AUTHORIZING ORDER/S
~ ~ COMMERCIAL: PERSON/S MONITORING RESULTS OF PURCHASES +
SALES
~ ~ END USER LEVEL: PERSON/S SEEKING QUOTATIONS
~ ~ END USER LEVEL: PERSON/S EVALUATING PRODUCTS &
BRANDS AVAILABLE
~ ~ END USER LEVEL: PERSON/S PREPARING ORDERS /
SPECIFICATIONS FOR PURCHASES
~ ~ END USER LEVEL: PERSON/S DECIDING WHAT PRODUCTS /
BRANDS ARE TO BE BOUGHT
~ ~ END USER LEVEL: PERSON/S INITIATING DECISION TO
INTRODUCE NEW PRODUCTS OR BRANDS
~ ~ END USER LEVEL: PERSON/S INITIATING DECISION TO
INCREASE PURCHASES
~ COMPETITOR PERFORMANCE SURVEYS
~ ~ COMPETITOR PERFORMANCE SURVEYS - INTRODUCTION
~ ~ Relative Credibility: Company Level
~ ~ Relative Credibility: Branch/Outlet Level
~ ~ Relative Credibility: Company Managers
~ ~ Relative Credibility: Company Staff
~ ~ Relative Credibility: Specialist Company Staff
~ ~ Relative Credibility: Company Contracts &
Documentation
~ ~ Relative Credibility: Company Advertising
~ ~ Relative Customer Confidence at Company Level
~ ~ Relative Customer Confidence at Branch/Outlet Level
~ ~ Relative Customer Confidence in Company Managers
~ ~ Relative Customer Confidence in Company Staff
~ ~ Relative Customer Confidence in Specialist Company
Staff
~ ~ Relative Customer Confidence in Company Contracts
& Documentation
~ ~ Relative Customer Confidence in Company Advertising
~ ~ Relative Reputation at Company Level
~ ~ Relative Reputation at Branch/Outlet Level
~ ~ Relative Reputation of Company Managers
~ ~ Relative Reputation of Company Staff
~ ~ Relative Reputation of Specialist Company Staff
~ ~ Relative Staff Efficiency: Company Level
~ ~ Relative Staff Efficiency: Branch/Outlet Level
~ ~ Relative Staff Efficiency: Company Managers
~ ~ Relative Staff Efficiency: Company Staff
~ ~ Relative Staff Efficiency: Specialist Company Staff
~ ~ Relative Staff Efficiency: Contracts &
Documentation
~ ~ Relative Staff Efficiency: Problem Solving
~ ~ Relative Staff Performance: Company Level
~ ~ Relative Staff Performance: Branch/Outlet Level
~ ~ Relative Staff Performance: Company Managers
~ ~ Relative Staff Performance: Company Staff
~ ~ Relative Staff Performance: Specialist Company Staff
~ ~ Relative Staff Performance: Contracts &
Documentation
~ ~ Relative Staff Performance: Overall Customer Handling
~ ~ Relative Staff Integrity: Company Level
~ ~ Relative Staff Integrity: Branch/Outlet Level
~ ~ Relative Staff Integrity: Company Managers
~ ~ Relative Staff Integrity: Company Staff
~ ~ Relative Staff Integrity: Specialist Company Staff
~ ~ Relative Staff Integrity: Contracts &
Documentation
~ ~ Relative Staff Integrity: Advertising & Promotions
~ ~ Relative Truth & Honesty: Company Level
~ ~ Relative Truth & Honesty: Branch/Outlet Level
~ ~ Relative Truth & Honesty: Company Managers
~ ~ Relative Truth & Honesty: Company Staff
~ ~ Relative Truth & Honesty: Specialist Company Staff
~ ~ Relative Truth & Honesty: Contracts &
Documentation
~ ~ Relative Truth & Honesty: Advertising &
Promotions
~ ~ Relative Written Communications: Company Level
~ ~ Relative Written Communications: Branch/Outlet Level
~ ~ Relative Written Communications: Company Managers
~ ~ Relative Written Communications: Company Staff
~ ~ Relative Written Communications: Specialist Company
Staff
~ ~ Relative Written Communications: Contractual
~ ~ Relative Written Communications: Correspondence
~ ~ Relative Verbal Contact: Company Level
~ ~ Relative Verbal Contact: Branch/Outlet Level
~ ~ Relative Verbal Contact: Company Managers
~ ~ Relative Verbal Contact: Company Staff
~ ~ Relative Verbal Contact: Specialist Company Staff
~ ~ Relative Customer Handling: Company Level
~ ~ Relative Customer Handling: Branch/Outlet Level
~ ~ Relative Customer Handling: Company Managers
~ ~ Relative Customer Handling: Company Staff
~ ~ Relative Customer Handling: Specialist Company Staff
~ ~ Relative Customer Complaint Handling: Company Level
~ ~ Relative Customer Complaint Handling: Branch/Outlet
Level
~ ~ Relative Customer Complaint Handling: Company Managers
~ ~ Relative Customer Complaint Handling: Company Staff
~ ~ Relative Customer Complaint Handling: Specialist
Company Staff
~ ~ Relative Customer Problem Solving: Company Level
~ ~ Relative Customer Problem Solving: Branch/Outlet Level
~ ~ Relative Customer Problem Solving: Company Managers
~ ~ Relative Customer Problem Solving: Company Staff
~ ~ Relative Customer Problem Solving: Specialist Company
Staff
~ ~ Relative Customer Comprehension of Product: Company
Level
~ ~ Relative Customer Comprehension of Product:
Branch/Outlet Level
~ ~ Relative Staff Comprehension of Product: Company
Managers
~ ~ Relative Staff Comprehension of Product: Company Staff
~ ~ Relative Staff Comprehension of Product: Specialist
Company Staff
~ ~ Relative Customer Awareness of Product: Company Level
~ ~ Relative Customer Awareness of Product: Branch/Outlet
Level
~ ~ Relative Staff Awareness of Product: Company Managers
~ ~ Relative Staff Awareness of Product: Company Staff
~ ~ Relative Staff Awareness of Product: Specialist
Company Staff
~ ~ Relative Customer Confidence in Product: Company Level
~ ~ Relative Customer Confidence in Product: Branch/Outlet
Level
~ ~ Relative Staff Confidence in Product: Company Managers
~ ~ Relative Staff Confidence in Product: Company Staff
~ ~ Relative Staff Confidence in Product: Specialist
Company Staff
~ ~ Relative Customer Service: Company Level
~ ~ Relative Customer Service: Branch/Outlet Level
~ ~ Relative Customer Service: Company Managers
~ ~ Relative Customer Service: Company Staff
~ ~ Relative Customer Service: Specialist Company Staff
~ ~ Relative Customer Service: Contracts &
Documentation
~ ~ Relative Initial Customer Response: Company Level
~ ~ Relative Initial Customer Response: Branch/Outlet
Level
~ ~ Relative Initial Customer Response: Company Managers
~ ~ Relative Initial Customer Response: Company Staff
~ ~ Relative Initial Customer Response: Specialist Company
Staff
~ ~ Relative Information for Customers: Company Level
~ ~ Relative Information for Customers: Branch/Outlet
Level
~ ~ Relative Information for Customers: Company Managers
~ ~ Relative Information for Customers: Company Staff
~ ~ Relative Information for Customers: Specialist Company
Staff
~ ~ Relative Promotional Activity: Company Level
~ ~ Relative Promotional Activity: Branch/Outlet Level
~ ~ Relative Advertising Posture: Company Level
~ ~ Relative Advertising Posture: Branch/Outlet Level
~ ~ Relative Contract Documentation: Company Level
~ ~ Relative Contract Documentation: Branch/Outlet Level
NATIONAL SURVEYS: PRODUCTS
~ NATIONAL SURVEY OF END USERS
~ NATIONAL SURVEY OF SERVICE NETWORKS + DISTRIBUTION
~ NATIONAL SURVEY OF BUYERS
~ NATIONAL INDUSTRY PERFORMANCE SURVEYS
~ NATIONAL END USERS SURVEYS
~ ~ ~ NATIONAL END USERS SURVEY - INTRODUCTION
~ ~ CURRENT PURCHASING CRITERIA
~ ~ PERCEPTIONS OF FOREIGN SUPPLIERS
~ ~ WILLINGNESS TO PURCHASE FOREIGN BRANDS
~ ~ REACTION TO ADVERTISING + SALES PROMOTION
~ ~ REACTION TO P.O.S. + MERCHANDISING
~ ~ SATISFACTION WITH PRODUCT QUALITY
~ ~ SATISFACTION WITH PRODUCT DESIGN
~ ~ SATISFACTION WITH PRODUCT AVAILABILITY
~ ~ SATISFACTION WITH EXISTING PRODUCTS + SERVICES
~ ~ SATISFACTION WITH EXISTING END USER LEVEL
~ ~ SATISFACTION WITH PRODUCT LEVELS
~ ~ SATISFACTION WITH EXISTING METHODS OF SUPPLY
~ ~ SATISFACTION WITH PRODUCT PACKAGING
~ ~ SATISFACTION WITH PRODUCT PACKAGING DESIGN
~ ~ ATTITUDES TOWARDS DISCOUNT / OWN-BRAND PRODUCTS
~ ~ PRODUCT AWARENESS
~ ~ THE QUALITY -V- PRICE QUESTION
~ ~ THE AVAILABILITY -V- PRICE QUESTION
~ ~ PRICE SENSITIVITY
~ ~ FUTURE TRENDS IN PURCHASING CRITERIA
~ NATIONAL SERVICE NETWORKS + DISTRIBUTION SURVEYS
~ ~ ~ NATIONAL SERVICE NETWORKS + DISTRIBUTION SURVEYS -
INTRODUCTION
~ ~ END USER LEVEL' CURRENT PURCHASING CRITERIA
~ ~ END USER LEVEL: SOURCE OF SUPPLY
~ ~ END USER LEVEL: SUPPLIER LOYALTY
~ ~ END USER LEVEL: ORDERING PROCEDURES
~ ~ END USER LEVEL: PRODUCT DELIVERY
~ ~ END USER LEVEL: METHOD OF PAYMENT
~ ~ END USER LEVEL: REACTIONS TO ADVERTISING + SALES
PROMOTION
~ ~ END USER LEVEL: PRODUCT RETURNS RATE
~ ~ END USER LEVEL: PRODUCT REJECT RATE
~ ~ END USER LEVEL: PRODUCT REJECT/RETURN RATE AFTER
PURCHASE
~ ~ END USER LEVEL: SATISFACTION WITH EXISTING PRODUCTS
~ ~ END USER LEVEL: SATISFACTION WITH EXISTING SUPPLIERS
& SOURCES
~ ~ END USER LEVEL: SATISFACTION WITH EXISTING METHODS OF
SUPPLY & DISTRIBUTION
~ ~ END USER LEVEL: SATISFACTION WITH PRODUCERS' PRODUCT
LEVELS
~ ~ END USER LEVEL: SATISFACTION WITH PRODUCT AVAILABILITY
~ ~ END USER LEVEL: SATISFACTION WITH QUALITY &
SPECIFICATIONS OF PRODUCTS
~ ~ END USER LEVEL: SATISFACTION WITH PURCHASE FREQUENCY
& UP-TAKE
~ ~ END USER LEVEL: SATISFACTION WITH ORDERING PROCEDURES
~ ~ END USER LEVEL: SATISFACTION WITH TERMS OF TRADING
~ ~ END USER LEVEL: SATISFACTION WITH AFTER-SALES SERVICES
RECEIVED FROM PRODUCERS
~ ~ END USER LEVEL: SATISFACTION WITH AVAILABILITY OF
ADVERTISING SUPPORT
~ ~ END USER LEVEL: SATISFACTION WITH TECHNICAL &
OTHER ASSISTANCE RECEIVED
~ ~ END USER LEVEL: SATISFACTION WITH TECHNICAL
DOCUMENTATION / INSTRUCTIONS
~ ~ COMMERCIAL CURRENT PURCHASING CRITERIA
~ ~ COMMERCIAL PURCHASING CRITERIA - FUTURE TRENDS
~ ~ COMMERCIAL: THE AVAILABILITY -v- PRICE QUESTION
~ ~ COMMERCIAL: THE QUALITY -v- PRICE QUESTION
~ ~ COMMERCIAL: ATTITUDES TOWARDS DISCOUNT / UNBRANDED /
OWN-BRAND PRODUCTS
~ ~ COMMERCIAL: FREQUENCY OF PURCHASE/S
~ ~ COMMERCIAL: BUYING PATTERNS
~ ~ COMMERCIAL: MODE OF ORDERING BY END USER LEVEL
~ ~ COMMERCIAL: DELIVERY / SERVICE AREA
~ ~ COMMERCIAL: SALES PER CUSTOMER
~ ~ COMMERCIAL: MODE OF PAYMENT BY END USER LEVEL
~ ~ COMMERCIAL: DISCOUNTS OFFERED TO END USER LEVEL
~ ~ COMMERCIAL: END USER LEVEL ATTITUDE TOWARDS PRICE -v-
AVAILABILITY
~ ~ COMMERCIAL: PRODUCT DELIVERY TO END USER LEVEL
~ ~ COMMERCIAL: SUPPLIER LOYALTY
~ ~ COMMERCIAL: NUMBER OF COMPETITIVE PRODUCERS
REPRESENTED
~ ~ COMMERCIAL: DEALERS SALES PROMOTIONAL ACTIVITIES TO
THEIR END USER LEVEL
~ ~ COMMERCIAL: DEALERS SALES PROMOTIONAL ACTIVITIES MIX
~ ~ COMMERCIAL: PRODUCERS SALES PROMOTION MOST INFLUENCING
DEALERS
~ ~ COMMERCIAL: INVENTORY FINANCING
~ ~ COMMERCIAL: DEALERS PROBLEMS WITH PRODUCTS
~ ~ COMMERCIAL: EXPERIENCES OF WARRANTY / REJECT CLAIMS
~ ~ COMMERCIAL: SATISFACTION WITH QUALITY OF PRODUCTS
~ ~ COMMERCIAL: SATISFACTION WITH PRODUCT AVAILABILITY
~ ~ COMMERCIAL: SATISFACTION WITH PRODUCERS PRODUCT LEVELS
~ ~ COMMERCIAL: SATISFACTION WITH PRODUCERS ABILITY TO
FULFILL ORDERS ON TIME
~ ~ COMMERCIAL: SATISFACTION WITH PRODUCERS PURCHASE
FREQUENCY + UP-TAKE
~ ~ COMMERCIAL: SATISFACTION WITH PRODUCERS ORDERING
PROCEDURES & FORMALITIES
~ ~ COMMERCIAL: SATISFACTION WITH PRODUCERS TERMS OF
TRADING
~ ~ COMMERCIAL: SATISFACTION WITH PRODUCERS CREDIT &
OTHER FINANCIAL DETAILS
~ ~ COMMERCIAL: SATISFACTION WITH OWN PRODUCT OFFERINGS
~ ~ COMMERCIAL: SATISFACTION WITH EXISTING PRODUCTS +
PRODUCT RANGES
~ ~ COMMERCIAL: SATISFACTION WITH EXISTING SUPPLIERS +
SOURCES
~ ~ COMMERCIAL: SATISFACTION WITH EXISTING METHODS OF
SUPPLY + DISTRIBUTION
~ ~ COMMERCIAL: SATISFACTION WITH QUALITY + SPECIFICATIONS
OF PRODUCTS
~ ~ COMMERCIAL: SATISFACTION WITH AFTER-SALES SERVICES
RECEIVED FROM PRODUCERS
~ ~ COMMERCIAL: SATISFACTION WITH AVAILABILITY OF
ADVERTISING SUPPORT
~ ~ COMMERCIAL: SATISFACTION WITH TECHNICAL + OTHER
ASSISTANCE RECEIVED
~ ~ COMMERCIAL: SATISFACTION WITH DOCUMENTATION /
INSTRUCTIONS
~ ~ END USER LEVEL: BUYING PATTERNS
~ ~ END USER LEVEL: FREQUENCY OF PURCHASE/S
~ ~ END USER LEVEL: ATTITUDES TOWARDS DISCOUNT / OWN-BRAND
PRODUCTS
~ ~ END USER LEVEL: THE QUALITY -v- PRICE QUESTION
~ ~ END USER LEVEL: THE AVAILABILITY -v- PRICE QUESTION
~ ~ END USER LEVEL' PURCHASING CRITERIA - FUTURE TRENDS
~ NATIONAL BUYER SURVEYS
~ ~ ~ NATIONAL BUYER SURVEYS - INTRODUCTION
~ ~ END USER LEVEL: PERSON/S INITIATING DECISION TO
RE-ORDER
~ ~ END USER LEVEL: PERSON/S NEGOTIATING TERMS
~ ~ END USER LEVEL: PERSON/S APPROVING / AUTHORIZING
ORDER/S
~ ~ END USER LEVEL: PERSON/S MONITORING RESULTS OF
PURCHASES + SALES
~ ~ COMMERCIAL: PERSON/S INITIATING DECISION TO RE-ORDER
~ ~ COMMERCIAL: PERSON/S INITIATING DECISION TO INCREASE
PURCHASES
~ ~ COMMERCIAL: PERSON/S INITIATING DECISION TO INTRODUCE
NEW PRODUCTS OR BRANDS
~ ~ COMMERCIAL: PERSON/S DECIDING WHAT PRODUCTS / BRANDS
ARE TO BE OFFERED
~ ~ COMMERCIAL: PERSON/S PREPARING ORDERS / SPECIFICATIONS
FOR PURCHASES
~ ~ COMMERCIAL: PERSON/S EVALUATING PRODUCTS + BRANDS
AVAILABLE
~ ~ COMMERCIAL: PERSON/S SURVEYING PRODUCERS + SEEKING
QUOTATIONS
~ ~ COMMERCIAL: PERSON/S NEGOTIATING TERMS WITH PRODUCERS
~ ~ COMMERCIAL: PERSON/S APPROVING / AUTHORIZING ORDER/S
~ ~ COMMERCIAL: PERSON/S MONITORING RESULTS OF PURCHASES +
SALES
~ ~ END USER LEVEL: PERSON/S SURVEYING SUPPLIERS + SEEKING
QUOTATIONS
~ ~ END USER LEVEL: PERSON/S EVALUATING PRODUCTS &
BRANDS AVAILABLE
~ ~ END USER LEVEL: PERSON/S PREPARING ORDERS /
SPECIFICATIONS FOR PURCHASES
~ ~ END USER LEVEL: PERSON/S DECIDING WHAT PRODUCTS /
BRANDS ARE TO BE BOUGHT
~ ~ END USER LEVEL: PERSON/S INITIATING DECISION TO
INTRODUCE NEW PRODUCTS OR BRANDS
~ ~ END USER LEVEL: PERSON/S INITIATING DECISION TO
INCREASE PURCHASES
~ NATIONAL INDUSTRY PERFORMANCE SURVEYS
~ ~ ~ NATIONAL INDUSTRY PERFORMANCE SURVEYS - INTRODUCTION
~ ~ Credibility: Company Level
~ ~ Customer Confidence at Company Level
~ ~ Customer Confidence at Branch/Outlet Level
~ ~ Customer Confidence in Company Managers
~ ~ Customer Confidence in Company Staff
~ ~ Customer Confidence in Specialist Company Staff
~ ~ Customer Confidence in Company Contracts &
Documentation
~ ~ Customer Confidence in Company Advertising
~ ~ Reputation at Company Level
~ ~ Reputation at Branch/Outlet Level
~ ~ Reputation of Company Managers
~ ~ Reputation of Company Staff
~ ~ Reputation of Specialist Company Staff
~ ~ Staff Efficiency: Company Level
~ ~ Staff Efficiency: Branch/Outlet Level
~ ~ Staff Efficiency: Company Managers
~ ~ Staff Efficiency: Company Staff
~ ~ Staff Efficiency: Specialist Company Staff
~ ~ Staff Efficiency: Contracts & Documentation
~ ~ Staff Efficiency: Problem Solving
~ ~ Staff Performance: Company Level
~ ~ Staff Performance: Branch/Outlet Level
~ ~ Staff Performance: Company Managers
~ ~ Staff Performance: Company Staff
~ ~ Staff Performance: Specialist Company Staff
~ ~ Staff Performance: Contracts & Documentation
~ ~ Staff Performance: Overall Customer Handling
~ ~ Staff Integrity: Company Level
~ ~ Staff Integrity: Branch/Outlet Level
~ ~ Staff Integrity: Company Managers
~ ~ Staff Integrity: Company Staff
~ ~ Staff Integrity: Specialist Company Staff
~ ~ Staff Integrity: Contracts & Documentation
~ ~ Staff Integrity: Advertising & Promotions
~ ~ Truth & Honesty: Company Level
~ ~ Truth & Honesty: Branch/Outlet Level
~ ~ Truth & Honesty: Company Managers
~ ~ Truth & Honesty: Company Staff
~ ~ Truth & Honesty: Specialist Company Staff
~ ~ Truth & Honesty: Contracts & Documentation
~ ~ Truth & Honesty: Advertising & Promotions
~ ~ Written Communications: Company Level
~ ~ Written Communications: Branch/Outlet Level
~ ~ Written Communications: Company Managers
~ ~ Written Communications: Company Staff
~ ~ Written Communications: Specialist Company Staff
~ ~ Written Communications: Contractual
~ ~ Written Communications: Correspondence
~ ~ Verbal Contact: Company Level
~ ~ Verbal Contact: Branch/Outlet Level
~ ~ Verbal Contact: Company Managers
~ ~ Verbal Contact: Company Staff
~ ~ Verbal Contact: Specialist Company Staff
~ ~ Customer Handling: Company Level
~ ~ Customer Handling: Branch/Outlet Level
~ ~ Customer Handling: Company Managers
~ ~ Customer Handling: Company Staff
~ ~ Customer Handling: Specialist Company Staff
~ ~ Customer Complaint Handling: Company Level
~ ~ Customer Complaint Handling: Branch/Outlet Level
~ ~ Customer Complaint Handling: Company Managers
~ ~ Customer Complaint Handling: Company Staff
~ ~ Customer Complaint Handling: Specialist Company Staff
~ ~ Customer Problem Solving: Company Level
~ ~ Customer Problem Solving: Branch/Outlet Level
~ ~ Customer Problem Solving: Company Managers
~ ~ Customer Problem Solving: Company Staff
~ ~ Customer Problem Solving: Specialist Company Staff
~ ~ Customer Comprehension of Product: Company Level
~ ~ Customer Comprehension of Product: Branch/Outlet Level
~ ~ Staff Comprehension of Product: Company Managers
~ ~ Staff Comprehension of Product: Company Staff
~ ~ Staff Comprehension of Product: Specialist Company
Staff
~ ~ Customer Awareness of Product: Company Level
~ ~ Customer Awareness of Product: Branch/Outlet Level
~ ~ Staff Awareness of Product: Company Managers
~ ~ Staff Awareness of Product: Company Staff
~ ~ Staff Awareness of Product: Specialist Company Staff
~ ~ Customer Confidence in Product: Company Level
~ ~ Customer Confidence in Product: Branch/Outlet Level
~ ~ Staff Confidence in Product: Company Managers
~ ~ Staff Confidence in Product: Company Staff
~ ~ Staff Confidence in Product: Specialist Company Staff
~ ~ Customer Service: Company Level
~ ~ Customer Service: Branch/Outlet Level
~ ~ Customer Service: Company Managers
~ ~ Customer Service: Company Staff
~ ~ Customer Service: Specialist Company Staff
~ ~ Customer Service: Contracts & Documentation
~ ~ Initial Customer Response: Company Level
~ ~ Initial Customer Response: Branch/Outlet Level
~ ~ Initial Customer Response: Company Managers
~ ~ Initial Customer Response: Company Staff
~ ~ Initial Customer Response: Specialist Company Staff
~ ~ Information for Customers: Company Level
~ ~ Information for Customers: Branch/Outlet Level
~ ~ Information for Customers: Company Managers
~ ~ Information for Customers: Company Staff
~ ~ Information for Customers: Specialist Company Staff
~ ~ Promotional Activity: Company Level
~ ~ Promotional Activity: Branch/Outlet Level
~ ~ Advertising Posture: Company Level
~ ~ Advertising Posture: Branch/Outlet Level
~ ~ Contract Documentation: Company Level
~ ~ Contract Documentation: Branch/Outlet Level
~ ~ Credibility: Company Advertising
~ ~ Credibility: Company Contracts & Documentation
~ ~ Credibility: Specialist Company Staff
~ ~ Credibility: Company Staff
~ ~ Credibility: Company Managers
~ ~ Credibility: Branch/Outlet Level
NATIONAL END USERS PROFILES
~ NATIONAL END USERS PROFILES
~ NATIONAL END USERS PROFILE DEFINITIONS
~ ~ ~ SOCIAL CLASS DEFINITIONS
~ ~ ~ USER PROFILES
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