This is an entry level product which
provides users with commercial intelligence on the Product markets and
industry in the base Country, plus market, financial and industry data on each of
the Towns and Cities in the country. There are most towns covered
in this report for which overall market data is provided. Detailed market
and product data is given for End User significant towns
and for End User significant Product Launch towns.
Detailed financial data is given for commercially
significant towns and for commercially significant Product
Launch towns. Full information is available, on request, for all the
towns in the database.
The report is formatted to give both a narrative description
of the various matters covered as well as provide readers with the ability
to directly use the Chapters (via Microsoft Word or compatible word
processors) to produce their own reports and documentation.
Experienced users will be able to use the spreadsheet and databases
to generate highly detailed narrative reports, charts and graphics - as
well as sophisticated business and commercial forecasts and models. The
databases are provided in both Excel spreadsheets and an Access database.
Explanatory notes are provided as word processor documents or in PDF
formats.
As an entry level product the narrative
is necessarily illustrative in its terminology and seeks to provide a basic
degree of business logic and theory which indicates the rational applied in
the forecasting and modelling methodology.
The databases provided are specifically
designed to provide users with a uniform and consistent numeric measure of
both (normally) quantifiable values as well as conceptual factors which are
(usually) only capable of qualification. Experienced users will know how to
apply forecasting and modelling software to the numeric data provided to
generate highly detailed and discrete business planning models. The
databases provided in this report can be used directly with databases on
other product, markets and industries in other countries. The databases are
specifically designed to be trans-national, currency neutral, inflation and
purchasing parity adjusted, product parity and product equivalent adjusted,
opportunity cost adjusted, and numerically compatible; they all can be
linked or merged programmatically in business planning models to provide
multi-national and multi-level analysis.
Before using the data provided please
read the Database
Introduction as well as the Notes and Definitions links found in
each Chapter. There are subtle statistical nuances to some of the
spreadsheets and databases which will help the user to fine-tune their
models and forecasts to obtain maximum effect and greater accuracy. The
database flow chart and database description should be consulted when
applying statistical and modelling software.
