SPREADSHEETS

CHAPTERS

1

The Town or City

2

BUYERS - The Town or City

3

FINANCIAL - HISTORIC INDUSTRY BALANCE SHEET

4

FINANCIAL - HISTORIC MARKETING COSTS & MARGINS

5

FINANCIAL - THE CITY or TOWN MARKETING COSTS

6

FINANCIAL - THE CITY or TOWN MARKETING RATIOS

7

FINANCIAL - THE CITY or TOWN PRODUCT LAUNCH COSTS

8

FINANCIAL - THE CITY or TOWN PRODUCT LAUNCH RATIOS

9

GEOGRAPHIC DATA

10

INDUSTRY - THE CITY or TOWN NORMS

11

PERFORMANCE FACTOR CHECKLIST

12

SURVEYS - THE CITY or TOWN

13

URBAN COMPETITION FOR THE CITY or TOWN

This is an entry level product which provides users with commercial intelligence on the Product markets and industries in the City or Town. The report analyses the local markets with a basic point of reference, namely the base Country. The report is formatted to give both a narrative description of the various matters covered as well as provide readers with the ability to directly use the Chapters (via Microsoft Word or compatible word processors) to produce their own reports and documentation.  Experienced users will be able to use the spreadsheet and databases to generate highly detailed narrative reports, charts and graphics - as well as sophisticated business and commercial forecasts and models. The databases are provided in both Excel spreadsheets and an Access database. Explanatory notes are provided as word processor documents or in PDF formats.

As an entry level product the narrative is necessarily illustrative in its terminology and seeks to provide a basic degree of business logic and theory which indicates the rational applied in the forecasting and modelling methodology.

The databases provided are specifically designed to provide users with a uniform and consistent numeric measure of both (normally) quantifiable values as well as conceptual factors which are (usually) only capable of qualification. Experienced users will know how to apply forecasting and modelling software to the numeric data provided to generate highly detailed and discrete business planning models. The databases provided in this report can be used directly with databases on other product, markets and industries in other countries. The databases are specifically designed to be trans-national, currency neutral, inflation and purchasing parity adjusted, product parity and product equivalent adjusted, opportunity cost adjusted, and numerically compatible; they all can be linked or merged programmatically in business planning models to provide multi-national and multi-level analysis.

Before using the data provided please read the Database Introduction as well as the Notes and Definitions links found in each Chapter. There are subtle statistical nuances to some of the spreadsheets and databases which will help the user to fine-tune their models and forecasts to obtain maximum effect and greater accuracy. The database flow chart and database description should be consulted when applying statistical and modelling software.

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