This Handbook gives specific survey and other information on the named Firm and
Branch and includes data on the Firm's Clients (Private / Business / Institutional),
Products & Services, Competitors and Competitive Situation, Comparison with other
company branches and the Branch's Operational and Business Performance. The data is given
in tabular and numeric form and comprises of some 220 pages.
1. Comparative data on the firm's main competitors in the area. (a / b / c / d /
e)
This section analyses the named firm's performance with that of up to 15 general
competitors.
2. Comparison of the branch's Performance in comparison to other company branches.
Comparative Regional data for Products & Services. (a / b / c / d)
This section analyses the named branch with up to 15 other company branches and/or with
comparative regional data.
3. Business Performance data on the firm's most important operational activities.
Instructions & Brief / Site Survey & Valuations / Personal Contact &
Consultation / Preparation of Details / Print & Documentation / Marketing &
Advertising / Enquiry Handling / Potential Purchaser Handling / Site Visits & Site
Access / Client Negotiations / Offer Handling Procedures / Offer Vetting &
Transmission / Client Contact & Up-dating / Financial Services / Finalisation of Sale.
4. Client Opinion data on the firm's most important products and services. (a / b
/ c / d)
Domestic Property Sales: Highest Price Quartile / Domestic Property Sales: Upper Price
Quartile / Domestic Property Sales: Average Price Quartile / Domestic Property Sales:
Lowest Price Quartile / Commercial Property Sales / Specialist Property Sales /
Non-Residential Rentals / Surveys & Valuations / Property Management & Services /
Rentals / Financial Services / Consultancy / Rent Reviews / Leases & Renewals /
Management Services.
5. Branch Staff Perceptions of the company. (e)