This Handbook gives specific survey and other information on the named Company and Office
and includes data on the Company's Clients (Private / Business / Institutional), Products
& Services, Competitors and Competitive Situation, Comparison with other company
offices and the Company's Operational and Business Performance. The data is given in
tabular and numeric form and comprises of some 220 pages.
1. Comparative data on the company's main competitors in the area. (a / b / c / d
/ e)
This section analyses the named company's performance with that of up to 15 general
competitors.
2. Comparison of the office's Performance in comparison to other company offices.
Comparative Regional data for Products & Services. (a / b / c / d)
This section analyses the named office with up to 15 other company offices and/or with
comparative regional data.
3. Business Performance data on the company's most important operational activities.
Point-of-Sale & Information / Marketing & Advertising / Enquiry Handling /
Proposals & Quotations / Personal Contact & Handling / Preparation of Proposals
& Quotations / Client Handling / Print & Documentation / Contracts / Financial
Planning / Business Funding Activities / Business + Commercial Financial Handling /
Pricing & Offer Procedures / Terms & Pricing Transmission / Client Contact &
Up-dating / Financial Services / Corporate & Business Operations / Private Lease
Operations / Motor + Equipment Activities / Consumer Activities / Miscellaneous
Operations.
4. Client Opinion data on the company's most important products and services. (a
/ b / c / d)
Personal Leasing: Motor / Computers / Commercial Vehicles / Plant / Office Machines
/ Equipment / - Professional + Trade Leasing: Hire Purchase / Cars / Vans /
Commercial Vehicles / Miscellaneous Motor / Catering / Office Equipment / Plant / Trade
Equipment / Capital Equipment / Short-Term / Long-Term / Secured - Commercial +
Industrial Leasing: Hire Purchase / Cars / Vans / Commercial Vehicles / Miscellaneous
Motor / Catering / Office Equipment / Plant / Trade Equipment / Capital Equipment /
Short-Term / Long-Term / Secured Leasing - Institutional Leasing: Cars / Vans /
Commercial Vehicles / Miscellaneous Motor / Catering / Office Equipment / Plant / Capital
Equipment / Trade Equipment / Short-Term / Long-Term / Motor / Equipment / Secured -
General Leasing / Equipment Purchases / Trade Finance / Project - Business - Venture
Capital
5. Company's Staff Perceptions of their company. (e)
6. Abuse of Position
Firms which abuse their position in the market or which use their position to gain an
unfair or immoral advantage are covered in this section.
The above data is given as a matrix with EACH of the items (a) -
(e) listed below.